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Clicksuasion Labs

Clicksuasion Labs

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Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
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Lead Through Strengths

Lisa Cummings and Brea Roper

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Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, the host, is a Gallup Cert ...
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The B-Word

James Healy

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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be huma ...
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We all know how good it is to feel valued at work… but, as a manager, is it worth the time and expense? And how can we ensure that our recognition resonates? In today's episode, we dive into the powerful world of appreciation and recognition! We chat about how everyone loves to be recognized, but not everyone enjoys the spotlight in the same way. Y…
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In today's episode, we dive deep into the concept of flow, that magical state where time disappears and creativity flows effortlessly. We share our personal experiences with flow—what it looks like for us, and the unique ways we prepare for those moments. You’ll hear us discuss the importance of creating space in your life, whether that means block…
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Whether on a trip to Vegas, family reunion, or navigating the mountain’s edge, our strengths are there every step of the way. The question is, are they guiding, protecting, and supporting you? Or are they getting in the way, causing conflict and confusion? In today's episode, we dive into the fascinating world of applying our strengths beyond the w…
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"Where did the time go?" "If only I had more time!" If you're looking for productivity hacks or time management tips – this episode is for you. We've all been there. We believe time is our most valuable resource. Unfortunately, this often leads to overwhelm and guilt when our expectations don't match reality. We don't accomplish as much as we thoug…
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You’re So Good At That Receiving compliments is difficult for most of us. But what if I told you compliments could be clues to your greatest talents? Areas where you see natural glimpses of excellence are actually your greatest areas of potential. So, the next time you hear someone say, "You're so good at that!" or “You’re a rock star!”, stand a li…
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“They” say we spend over 30% of our life at work. For some of us over-achieving, work-a-holics burning the candle at both ends, that percentage is likely even higher. If we’re spending over a third of our lives working, shouldn’t we love what we do? We think so. That’s why in this episode we talk about another one of the “5 Clues to Talent”: Satisf…
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Have you ever had someone say, “Wow! How did you do that?” or “You make that look so easy!” and think, ‘What? Like it’s hard?’ (I see you, Elle Woods!) Or maybe you’ve recognized how others seem to be able to pick up or breeze through certain tasks with an effortlessness or ease you only dream of. It’s all a clue to talent! In this episode, we talk…
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About This Episode on Getting What You Really Want Out of Life What do the Spice Girls, double rainbows, and pursuing our dreams all have in common? Yearning. If you're someone who is looking to tap into your inner desires and explore what you really want out of life, this episode is for you. Inspired by Gallup’s “Five Clues to Talent”, Lisa & Brea…
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About This Episode Are you getting ready to take the CliftonStrengths assessment? This episode is for you! Between the two of us (Lisa & Brea), we’ve facilitated tens of thousands of these bad boys. So, we share the ins and outs of ‘what to know before you go’ - CliftonStrengths edition. In this episode, we answer questions like: “How long will it …
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About This Episode So, you’re ready to engage with a coach. Awesome! But there are SO many different coaches out there. How in the world do you choose? Lisa and Brea are here to help clear through the confusion and get you on the right path. This episode is all about how to choose the coach that’s right for you, right now. Listen in as Brea & Lisa …
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What does the pursuit of Artificial Intelligence tell us about human nature? Can we ever understand AI, or the human brain? Can machines become conscious and should we worry about that possibility? In this episode, James talks to AI researcher and author George Zarkadakis about human intelligence, artificial intelligence, and the future of humanity…
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To work with Brea, connect at brearoper.com. She helps with talent development for teams and also does 1:1 CliftonStrengths coaching for individuals. To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and …
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To work with Lisa, head over to Lead Through Strengths To work with Brea, check out BreaRoper.com ABOUT THIS EPISODE In this episode, Lisa & Brea discuss how they were introduced to the wonderful world of Strengths, and how it impacted their personal and professional lives. Lisa discusses how reading "First Break All the Rules" as a manager changed…
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Have you ever heard that we only use 10% of our brains? That the brain's right hemisphere is creative and the left hemisphere is logical? Or that we all have a lizard brain, a mammal brain, and a human brain? All of these statements have one thing in common....they're #neurobollocks. In this episode, James talks to UCL Neuroscientist Joe Devlin abo…
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Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment? In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. There's even a bit of David Att…
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No. Non. Não. Nein. Nej. Nie. La. It's a simple word. Why do so many of us find it so difficult to say? In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a ran…
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More. Faster. Sooner. The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of? In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus, and why less really might be…
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How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up? Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural interventions can help in th…
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How many Facebook friends can you have? Do friends have benefits? What's the point of gossip? What does an increasingly globalised, virtual world mean for human relationships at work and for wellbeing? In this episode James is joined by Evolutionary Psychologist Robin Dunbar to discuss the profound influence of our relationships on human evolution …
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Should we be concerned about our data being used to nudge our behaviour? How can organisations ethically use behavioural data to make work more effective and more enjoyable? What does Jurassic Park tell us about behaviour change? And why are conspiracy theories so compelling? In this episode, Patrick Fagan, formerly Chief Psychologist at Cambridge …
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What does hybrid working mean for employee wellbeing? What really makes us happy at work? How do organisations maintain culture in a virtual world? What does inclusive leadership look like? And can Behavioural Science help you ask for a pay rise? As we emerge from a 2 year experiment in virtual working, the world of work looks very different. Grace…
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If you want to register directly, you can find the next CliftonStrengths training at https://leadthroughstrengths.com/events/ To stay up on the latest quarterly training events as they're posted, I recommend joining our email list at https://leadthroughstrengths.com/challenge/ Other resources from the episode: Make your More Of List - https://leadt…
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How can we make our organisations more human? Is human behaviour really just an elaborate plumbing problem? What can Depeche Mode teach us about human nature? In this episode James is joined by Dilip Soman to talk about behaviourally-informed organisations, what HR can learn from marketing and engineering, the role of psychology in better understan…
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Every organization is fundamentally in the business of behaviour change. Why do they find it so hard? What can organisations learn from an academic discipline usually associated with exotic tribes? How did an expert knowledge of Tajik wedding rituals help predict the Global Financial Crisis? What does WWE wrestling tell us about the 2016 US electio…
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How can thinking small help us achieve big things? What can organisations and individuals learn from a decade of applied behavioural science in government? Can a rival team’s football shirt really help your gym attendance? In our first episode, James talks to the Behavioural Insights Team's Rory Gallagher about how small changes can lead to really …
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