You, Me & CPG By Haines McGregor podcast

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Puns, Protein and Perseverance - How Surreal Won Breakfast #20 46:32

vor 11 weeks46:32

46:32

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG. This episode covers Surreal’s genius social media hack to validate a product idea before its launch How Surreal can launch a product from scratch in under three weeks Overcoming unique manufacturing challenges to stay in control of their product How to harness humour and personality to stand out, without getting cancelled Invaluable sales learned from Jac’s inspired tenure at Vita Coco Surreal https://eatsurreal.co.uk/ https://www.instagram.com/eat_surreal/ Jac Chetland https://www.linkedin.com/in/jac-chetland-9b14a690/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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OLIPOP: Taking On The Giants #19 1:01:38

vor 22 weeks1:01:38

1:01:38

David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force. The prebiotic, RTD soda brand is a poster child for startup success, hot off the back of a decade in global experience, giving David an invaluable perspective like no other. Join us on You, Me & CPG as we discover his great influences, California’s wonderful relationship with business failure, and why compounding decisions can be the difference in whether you sink or swim. This episode covers The source of David’s sense of adventure Being wired to become an entrepreneur California’s VC haven and can-do mentality Why your bad decisions compound just the same as your good ones Learning through failure David’s view of accountability as empowerment David Lester: https://www.linkedin.com/in/david-lester-4b71b512/ Olipop: https://drinkolipop.com/ https://www.instagram.com/drinkolipop/ https://www.linkedin.com/company/olipop-pbc/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18 50:10

vor 26 weeks50:10

50:10

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special. Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well… Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to exploit your unfair advantages. This episode covers Blending gut feel and data-driven decisions for the perfect results The two ways of doing new product development The psychology of why Covid was a turning point in consumer behaviour Differences in the category between the UK and the US Creating a culture that works when you’re not in the room How to give yourself unfair advantages Moth Drinks: https://mothdrinks.com/https:// www.instagram.com/mothdrinks/ https://www.linkedin.com/company/mothdrinks/ Rob Wallis: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17 48:57

vor 30 weeks48:57

48:57

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows. He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain… Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception problem. This episode covers The downside to ‘radical candour’ Why marketing is described as ‘an industry full of lies and charlatanism’ How to make research sexy The worst relationship that researchers can have with a company Being your full, unfiltered self in the corporate world Paul Thomas: https://www.linkedin.com/in/paul-thomas-8b903025/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16 52:37

vor 36 weeks52:37

52:37

The more that creativity makes people feel, the more that they’ll buy, give, vote and do. That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the industry that few among us can comprehend. He joins us on a fascinating episode of You, Me & CPG, as we look at how decisions follow emotions, what made the Dove ‘Real Beauty’ pitch such a work of genius, and the 80-20 rule which all the best innovative brands follow. This episode covers Why election results are so predictable before campaigns even start The genius step that got Dove’s ‘Real Beauty’ campaign off the ground System 1 vs System 2 thinking What makes 80% familiarity and 20% novelty the perfect mix How emotions drive decision-making John Kearon: https://www.linkedin.com/in/john-kearon-system1/ System1: https://system1group.com/ https://www.linkedin.com/company/system1group/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15 54:14

vor 42 weeks54:14

54:14

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much. Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon. Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them… This episode covers Why, and how, the beauty and health categories are blending Generational shifts in demands from FMCG products Increasing awareness for the gut health movement Quick fixes vs long term solutions Why you should sell your story to a toddler Her optimistic perspective on the future of the CPG industry Jess Glover: https://www.linkedin.com/in/jessicaeglover/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14 35:30

vor 44 weeks35:30

35:30

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold. James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co. Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness. This episode covers James’ family farm and their relentless desire for the best The unique dynamic of working with family Chase Distillery’s rise, and subsequent Diageo takeover Being in business for a good time, not a long time Sustainability’s value at the heart of brands James Dashwood Chase: https://www.linkedin.com/in/jchasedistill/ Baz & Co.: https://bazandcoskincare.com/ https://www.linkedin.com/company/baz-co/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13 46:16

vor 48 weeks46:16

46:16

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space. It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the market just as Jack Vereker has with El Rayo Tequila. The brand has sprung into life to a stale space - Jack joins us to share just how he’s achieved this, how he’s learned to respect failure, and why he once thought marketing was ‘a joke’... This episode covers Influencer marketing in the tequila space, and Jack’s dream celeb ambassador El Rayo’s focus on mixing as a differentiator How the brand grew from Jack and his Co-Founder’s humble beginnings as tequila lovers Jack’s respect for failure, and the value in it Managing the dynamic of childhood friendship with his Co-Founder Jack Vereker: https://www.linkedin.com/in/jack-vereker-7311b476/ El Rayo Tequila: https://elrayotequila.com/ https://www.linkedin.com/company/el-rayo-tequila/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12 44:24

vor 50 weeks44:24

44:24

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine. Exiting the infamous entrepreneurial amphitheatre with three Dragons’ backing, it’s their praise of Jasmine’s character that should draw your attention to the Founder of two fantastic brands, Faace and Known. She joins us on You, Me & CPG to pull back the curtain on the Den experience, detail her staggering path to achieving such success, and her place in the future of the beauty industry. This episode covers The true Dragon’s Den experience, warts and all What makes Faace such a compelling proposition for its investors The care and ethos behind Jasmine’s no-nonsense brand How Jasmine masterfully balances her leadership of two brands The future of sustainability in the beauty industry Faace https://wearefaace.com/ https://www.linkedin.com/company/wearefaace/people/ Jasmine Wicks-Stephens https://www.linkedin.com/in/jasmine-wicks-stephens-b912641b/ Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11 36:05

vor 1 year36:05

36:05

Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to collate the very best than in one very special episode… Episode 11 looks back on the masterful approaches to branding, leadership and career progression coming from the sector’s most prolific figures, from Diageo titans to M&C Saatchi Founding Directors. This episode covers Jonathan Stordy’s ‘elephants and mice’ method for productivity Ollie Palmer’s approach to breaking huge tasks into building blocks David Kershaw’s experience with ‘brutal simplicity of thought’ Stephen Robertson’s remarkable answer to our regular section, ‘That’ll Never Work’ Sian Davies’ ownership of her decisions, choosing the right voices to heed Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10 44:26

vor 1 year44:26

44:26

Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising runs in David Kershaw’s DNA. At the chaotic inception of the agency, ‘influence’ and ‘disruption’ were words that held gravitas, and David’s career to date shows just why M&C Saatchi has earned the right to use them. Join us for David’s tales from the top, why the value of creativity isn’t what it once was, the power of being an ‘unreasonable creative’, and what current creative directors should learn from the greats. This episode covers The chaotic background to M&C’s foundation Differences in the ad world between the 70s-90s and today The increased challenge of building creative trust M&C’s iconic brutal simplicity of thought The need for creatives to be unreasonable Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9 43:36

vor 1 year43:36

43:36

The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ideas… Diversity of thought and inclusive design are at the heart of Jeremy’s ethos and Diageo’s culture, but it’s exactly how this manifests in great design that makes his insights such a revelation to many. Join us on You, Me & CPG as we share the unmissable benefits of inclusive design, how to cultivate an explosion of diverse thought, and the three word mantra that every design must live up to. This episode covers Great examples of inclusive design on the web and beyond How to catch your subconscious biases Creating an environment for diverse thought to thrive The three words that form a central tenet to Diageo’s design How semiotics revolutionised Tesco’s design process The continuous premiumisation of the CPG industry Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8 44:36

vor 1 year44:36

44:36

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry. Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research… This episode covers Whether brand loyalty is dead, or has simply evolved Collaboration vs tribalism Key differences between the approaches of product-led vs retail marketeers Timpson’s remarkable presence despite ‘not believing in marketing’ The one and only type of market research that’s completely correct Reframing marketing as a cost Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘THIS IS THE WAY TO UNLOCK YOUR CREATIVE BEAST’ – MAU RUTABINGWA On Finding The Keys To Unleash Creativity Both Within And Beyond Work, How Companies Can Curate More Creative Environments And Tales… 39:59

vor 1 year39:59

39:59

When you bring your whole, unfiltered self to your work, that’s where magic happens - if that’s true, then Mau Rutabingwa is a master magician. Whether through her role as Head of Spirits Innovation for Africa at Diageo, or her musical artistry as Mau Roots, this week’s You, Me & CPG guest bucks trends boldly, often with incredible results. She joins Jamie Holtum to share how you should embrace your identity at work, indulge in shared successes, and bring the fun back into this inherently creative industry. This episode covers How Mau learned her true self, and how to bring it to her job role The benefits to all when we stop conforming Leadership being ever-more focused about bringing people on a journey Removing ego from the equation How to actually fulfil your 5 year vision Reframing failure Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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‘DON’T BE AN IDIOT’ JONATHAN STORDY On Commanding Influence & Leaving The Right Legacy #6 52:02

vor 1 year52:02

52:02

Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching the surface… With so many roles across so many territories, the experiences that Jonathan shares with us on You, Me & CPG define the blueprint for success as an industry leader. Join us as he takes us through an illustrious career, touching on empathetic leadership, defining culture, surviving a cyber attack, and so much more. This episode covers How power can change those in leadership Workplace happiness and wellbeing International differences between treatment of staff Staying resilient as a brand against a huge cyber attack Indispensable advice for early stage/graduate Brand Managers Comparing the industry across a 35 year career Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/ Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/ https://www.linkedin.com/company/haines-mcgregor/ https://www.instagram.com/hainesmcgregor…

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You, Me & CPG by Haines McGregor

You, Me & CPG by Haines McGregor

Podcasts, die es wert sind, gehört zu werden

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