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Just two guys who quit their jobs to start a coffee roaster and instead ended up in the world of CPG (consumer packaged goods) trying to figure out the world of supermarkets.
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From Idea To First Steps, How Superlost Coffee Came To Life!
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Craig Deahl and David Roa worked in advertising out of One World Trade. A passion for coffee and an idea led the two of them down a rabbit hole which ended up with the two of them starting a coffee business. With 0 experience in coffee let alone any food company period, they faced an uphill battle, but one that could be taken on by learning and exp…
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