17. Top tips for generating national PR with Fiona Reece travel PR expert

Visitor Elves

Send us a text

In today’s episode I am joined by the superb national travel PR specialist Fiona Reece, owner of Travel Tonic PR.
If you’re wondering how, you might generate more national PR for your organisation but there is nothing new happening, you’ll love this episode.
Join us as we reflect on the changing face of PR over the years, and hear some of Fiona's top tips including:

· Coming up with interesting new ways (or hooks) to present stories

· How to understand what might be of interest to a journalist or an influencer

· What might make a compelling headline and how that can influence the customer experience

Fiona began her career working for large international hotel chains before setting up her own agency. She has worked with huge profile clients such as Tourism Australia, New Zealand and Namibia. She has also worked with many regional clients including boutique hotel Tudor Farm House, and destination marketing organisations VisitDeanWye and VisitHerefordshire.

If you are involved in marketing, and PR is something you do, or want to do, for your organisation, then you’ll love this episode.

Enjoy!

Find out more and contact Fiona at

Travel Tonic

Instagram

LinkedIn

Find out more about the marketing strategy and mentoring services with the Visitor Elves.
This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏