Marketing, Trends, and Creative Problem-Solving (with Mina Lux)

uOCourant | uOttaKnow

Mina Lux (BSc ’90; BASc ’92) is an entrepreneurial marketing, business and product leader based in New York. She has held a series of top online marketing positions for the likes of USA Today and Scientific America. She co-founded two tech companies,—FloNetwork (a Deloitte Top 100 Fastest Growing Company in Canada) and Meelo Logic (which earned her a Gold Stevie Award for Female Entrepreneur of the Year). Mina discusses pioneering the first technology platform that allows business to send emails as a way of generating leads and building revenue, as well as, drawing on her engineering degree to “spot the trend”. Special spotlight question to Mina from Aleeza Ladhani (BASc-Eng ’21 and Gee Gees Women’s Track and Field 2015-2017), technology analyst at Accenture and co-founder and CEO of Choloket.

(In English only with English and French transcript available).

Transcripts of this episode are available in English and French.

Guest: Mina Lux (BSc ’90; BASc ’92)

Spotlight Question: Aleeza Ladhani (BASc-Eng ’21 and Gee Gees Women’s Track and Field 2015-2017)

Host: Gwen Madiba, MA ’12; BSocSc ’08

Theme Music: Idris Lawal, BCom ’15

Production: University of Ottawa’s Alumni Relations team

Producer: Rhea Laube, MA ’12

Sound Engineer: Richard Villeneuve

Recording Assistance: Pop-Up Podcasting

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