92. From 10 Failed Startups to $12.5M Acquisition

The UpFlip Podcast

Pony Express Studio is a company built by makers, for makers. That concept has driven their success, to the tune of $3.5M in annual recurring revenue. Founder Thibault Louis-Lucas shares insider insights on how to launch a startup with this kind of potential in today’s episode.

Thibault didn’t hit on this 7-figure startup idea right away. He launched 9 other products that failed before he found success with Pony Express Studio. He’s also worked as a web developer and the CTO of a marketing automation company. He’ll share how these past experiences (and failures) helped him find success with tools like Tweet Hunter, Taplio, and ProductLift.

As an active maker, Thibault is an expert in how to launch a product. We’ll find out how he designs and builds the products for Pony Express, how he markets them once they’re launched, and the metrics he tracks after launch to gauge its success. Anyone who wants to bring a new product to market the right way will want to hear Thibault’s story and advice!

Resources:

• Pony Express Studio - Learn more about Pony Express Studio on their website
• Twitter.com/tibo_maker - Connect with Tibo on X
• UpFlip HUB - Get knowledge and tools to succeed as a business owner
• From Content Agency to $70K+/Month SaaS Company - UpFlip podcast episode 65 with the founder of Workello
• Tweet Hunter - Tool to build and monetize a following on X
• Taplio - AI-driven platform to grow engagement on LinkedIn
• The Mom Test - Book by Rob Fitzpatrick on how to tell if your business is a good idea

Connect with UpFlip:

• On Facebook
• On Instagram
• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Kapitel

1. 92. From 10 Failed Startups to $12.5M Acquisition (00:00:00)

2. Launching 1 product per week?! (00:01:33)

3. Selling vs. revalidating (00:07:06)

4. How to kill a product (00:10:38)

5. Budget for a tech startup (00:16:03)

6. Fan Blitz Questions (00:20:42)

7. Building a product in public (00:26:53)

8. Compete with ChatGTP? (00:31:38)

9. Book recommendation (00:35:10)

10. Where to go next (00:36:04)