Up Your Small Business Advertising Game with Sam Mallikarjunan

The Smartest Podcast

Revolutionizing Out-of-Home Advertising

with Sam Mallikarjunan

As small business owners, we often face challenges when it comes to advertising our products and services. With technologies evolving every day, it can be hard to keep up with the latest trends and strategies to reach our target audience effectively. Thankfully, there are companies out there like OneScreen.ai that are changing the game in the advertising industry. In this blog post, we will dive into how OneScreen.ai, founded by Sam Mallikarjunan, is accelerating the growth of out-of-home (OOH) advertising and making it easier for marketers to buy and sell this traditional ad medium. In this blog post, we will dive into Sam's insights on OneScreenAI and how they can help small business owners with their marketing and advertising strategies.

Link to Video ---> https://youtu.be/jX0ltKYLxN8

0:36 John introduces Sam Mallikarjunan

1:39 Sam tells about OneScreenAI

14:58 John asked Sam about how to track small business

18:45 Sam shares how they handles buying ads 30 days

23:18 How they can help small business owns that are just starting

36:16 Sam talks about Macro Economy

38:36 Sam Mallikarjunan contact information

Let's start by getting to know Sam Mallikarjunan, co-founder of OneScreen.ai. Sam is not only an experienced marketer, but he's also the author of the book, "How to Sell Better than Amazon," published 12 years ago. His expertise in the field has brought him to co-found OneScreen.ai, an AI-powered Market Network that serves as a centralized space for marketers to buy and sell OOH advertising.

OneScreen.ai started as an accident. Sam, along with former Hubspot alumni, noticed a gap in the traditional advertising industry. While most ad mediums were losing traction, OOH advertising was still growing exponentially. However, buying and selling OOH ads was a complicated and tedious process that left many small businesses on the sidelines. OneScreen.ai was created to solve this problem by streamlining the process and making it more connected for both buyers and sellers.

Today, OneScreen.ai is the leading marketplace provider for buying and selling OOH advertising. The platform offers a wide range of ad mediums to choose from, including buses, wrapped cars, billboards, blimps, and even connected TVs in bars and restaurants. The company's use of AI technology makes it easy for businesses to create ads that resonate with their target audience and deploy them effectively across various mediums.

OneScreen.ai's platform benefits both buyers and sellers. For buyers, it provides a one-stop-shop that makes it easy to find and purchase ad space quickly. For sellers, it offers a robust network of potential buyers who are interested in their ad space. The platform's transparency and streamlined process make it an attractive option for small businesses who want to compete with larger companies that have bigger advertising budgets.

OneScreen.ai is revolutionizing the advertising industry by making OOH advertising more accessible, efficient, and transparent. Their innovative use of AI technology is paving the way for new possibilities in traditional advertising. If you're a small business owner, you should definitely consider leveraging OneScreen.ai's platform to boost your marketing efforts and reach new potential customers.

In addition, starting small is also key. Alan Rubin once said, "His biggest competitor is not a better cigar, it is a worst cigar." This quote emphasizes the importance of starting with a modest but efficient approach. Do not try to do too much too soon, but rather take your time to learn and grow your business. Starting with small, manageable steps will help you gain experience and have a better understanding of what works and what doesn't.

Starting and running a small business is not an easy task. Still, with the right steps and support, you can navigate through the challenges that come with it. From getting a domain name and starting small to utilizing the resources provided by OneScreenAI, small business owners can succeed by taking one step at a time. It is crucial to remember that it takes time, patience, and persistence to grow a successful business. By following these steps and remaining consistent, you will be on your way to creating a thriving business.

How does understanding macroeconomics benefit your small business?

For starters, keeping an eye on broader economic trends can help you make better business decisions. For instance, if you know that interest rates are likely to rise in the near future, you may want to consider adjusting your borrowing or investment strategies accordingly. Additionally, understanding economic trends can help you identify potential opportunities for growth. For example, if you see that a particular industry is booming, you may want to consider expanding your offerings or targeting those consumers more specifically.

However, it's important to note that macroeconomy is just one of many factors that influence your business. While it's crucial to stay informed on economic trends, it's equally important to continue to focus on your business's unique strengths and challenges. Incorporating macroeconomic trends into your decision-making process is just one tool you can use to help grow and maintain your small business.

One of the key ways that Onescreen.ai is navigating the macro economy is by staying true to their core values and mission. As a programmatic advertising platform, their goal is to provide high-quality, targeted advertising to customers while maintaining transparency and trust. This has become even more important in the current economic climate, where businesses and consumers are both looking for value and reliability. By emphasizing their mission and staying focused on their core values, Onescreen.ai is able to weather the ups and downs of the macro economy and stay competitive in an increasingly crowded marketplace.

Conclusion

Traditional advertising may seem outdated, but OneScreen.ai is proving that it still has a place in today's advertising landscape. By creating a seamless platform for buying and selling OOH advertising, small business owners can tap into a new world of possibilities and compete with larger companies that may have bigger advertising budgets. OneScreen.ai is an example of how innovation can make traditional practices more efficient and effective, and we should all be excited about the possibilities it brings.

AI holds immense potential for businesses of all sizes to improve their advertising campaigns. It's especially useful for small businesses, as it enables them to compete on a level playing field with larger businesses. It's essential to work with marketing professionals who have experience in AI technology to ensure that your advertising campaigns are optimized for success. With the right strategies in place, small businesses can see significant returns on their advertising investments, and continue to grow and succeed in the digital age.

You can learn more about OneScreen.ai and get in touch with Sam directly by visiting their website.

Connecting with Sam Mallikarjunan can be a great way to learn more about marketing and get advice from an expert in the field. Whether you're a small business owner looking to grow your brand or a marketer looking for tips on how to improve your campaigns, he has a wealth of knowledge to share.

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