FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?

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Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion sections or severely reducing the space available for op-eds. Celebrity CEOs may well be able to pitch op-eds, but this channel is no longer an option for the leaders of most organizations. Many leaders are turning to LinkedIn to share their insights. Is that the only option? In this short midweek episode, Neville and Shel examine the state of thought leadership and the channels communicators may not be considering.
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