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How to Make Video Content That Drives Sales
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This episode is from a recording of our live webinar on how to create video content that converts viewers into customers. Whether you're in B2B, eCommerce, or any other industry, this episode covers how to choose the right video formats, pick engaging topics, and use strategic distribution methods. We'll also discuss how video content fits into the buyer’s journey, helps validate your brand, and generates ROI without relying on viral content.
By the end, you’ll have actionable insights on how to produce impactful videos and repurpose them into multiple assets to maximize your output. Plus, we dive into the AI tools that can streamline the process and how to decide between a YouTube channel or video podcast for your business.
Key Takeaways:
- Why Video in 2024 Matters: Video content is becoming a cornerstone for businesses of all types, regardless of industry.
- Common Video Creation Challenges: From choosing topics to picking the right formats, we break down strategies to overcome these barriers.
- Maximizing ROI Without Viral Content: Learn how to focus on moving people through the buyer's journey with videos that don’t need millions of views to be effective.
- Platforms to Post Video Content: Tips on where to publish based on your audience (YouTube, LinkedIn, Instagram, etc.) and how to maintain a consistent presence across platforms.
- Repurposing Content: How to turn a single video into multiple assets including clips, blog posts, and more, to extend your content’s reach.
- Video Production Tools & Tips: Recommendations on the best tools for recording and editing videos, including how to use AI to improve your process.
Links and Info:
- For more insights and resources, visit The Big Possible.
- Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
- Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.
Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.
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