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S3E2 - Al Topping - The Dalesway - Robotics Engineer to Hospitality Marketing Strategist
Manage episode 515167374 series 3606071
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Walking the Dalesway with Al Topping: From Robotics Engineer to Hospitality Marketing Strategist | Lake District Hiking Podcast
Join us for a beautiful summer walk along the Dalesway from Staveley to Windermere as we explore Al Topping's unconventional career journey from robotics engineer to Army officer to outdoor photographer to hospitality marketing expert.
In this Lake District walking podcast episode, Al shares hard-won entrepreneurial wisdom including:
🥾 Why he launched an outdoor photography business two weeks before lockdown (and how terrible timing became brilliant timing)
🥾 The shift from outdoor photography to strategic hospitality marketing in Cumbria
🥾 How to avoid "paying the dumb tax" when starting a business
🥾 Why marketing should be treated as a revenue generator, not a cost center
🥾 The importance of picking up the phone instead of relying solely on social media
🥾 Building a business around living well in the Lakes, not just working hard
Al is the founder of Content-Team, a strategic marketing platform designed specifically for hospitality businesses, and works with outdoor brands through Al Topping Photography.
Perfect for: Entrepreneurs, outdoor photographers, hospitality business owners, Lake District enthusiasts, career changers, and anyone interested in strategic marketing or building a location-based business.
Walk Location: The Dalesway footpath, Staveley to Windermere, Cumbria, Lake District
Music Partner:
This episode features music by a Band Called Persimmon: https://www.youtube.com/@bandcalledpersimmon
Links:
- Content -Team: https://www.content-team.com
- Website: https://www.altopping.com
- LinkedIn: https://www.linkedin.com/in/altopping
#LakeDistrictPodcast #WalkingPodcast #HikingPodcast #Entrepreneurship #HospitalityMarketing #OutdoorPhotography #CumbriaBusiness #Dalesway #Windermere
...Keep exploring with Sukany4.Podcast!
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