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"The Evolution of Podcast Advertising" with Spotify LIVE at the Podcast Show 22.

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Manage episode 371032928 series 3492759
Inhalt bereitgestellt von CommunicorpUK. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CommunicorpUK oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022.

In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session).

With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essential part of their media buys. Similarly, podcasting has enabled publishers to unlock new audiences and new sources of revenue. Join us to hear how Spotify is reimagining what's possible for this uniquely powerful and intimate medium through innovations such as Streaming Ad Insertion (SAI), the Spotify Audience Network and interactive podcast advertising. We’ll be joined on stage by key partners from both the advertising and publishing sides to understand how their respective investments in podcasting help drive each other’s business forward.

Here, you will hear form Spotify's Head of Enterprise Sales (Northern Europe) Sally Keane as she puts questions to two of the platforms key partners:

Rhys Davies, Media Lead at BT – responsible for the advertising strategy including podcast buying (BT are a early adopter of the New CTA cards that Sportify have launched – hence them being invited on the panel to talk about it and Andrea Day, Head of Operations here at Voiceworks Sport and responsible for the implementation of advertising across the network.

For more on Spotify's advertising tools: https://ads.spotify.com/en-GB/

To find out more about the Sport Social podcast Network: https://podcast.sport-social.co.uk

For help with your audio strategy you can contact the voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

43 Episoden

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iconTeilen
 
Manage episode 371032928 series 3492759
Inhalt bereitgestellt von CommunicorpUK. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von CommunicorpUK oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022.

In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session).

With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essential part of their media buys. Similarly, podcasting has enabled publishers to unlock new audiences and new sources of revenue. Join us to hear how Spotify is reimagining what's possible for this uniquely powerful and intimate medium through innovations such as Streaming Ad Insertion (SAI), the Spotify Audience Network and interactive podcast advertising. We’ll be joined on stage by key partners from both the advertising and publishing sides to understand how their respective investments in podcasting help drive each other’s business forward.

Here, you will hear form Spotify's Head of Enterprise Sales (Northern Europe) Sally Keane as she puts questions to two of the platforms key partners:

Rhys Davies, Media Lead at BT – responsible for the advertising strategy including podcast buying (BT are a early adopter of the New CTA cards that Sportify have launched – hence them being invited on the panel to talk about it and Andrea Day, Head of Operations here at Voiceworks Sport and responsible for the implementation of advertising across the network.

For more on Spotify's advertising tools: https://ads.spotify.com/en-GB/

To find out more about the Sport Social podcast Network: https://podcast.sport-social.co.uk

For help with your audio strategy you can contact the voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

43 Episoden

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What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all. You can find out more about Outset Studios via: www.outsetstudio.com For more information on Voiceworks and what we do head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always. You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/ You can see some of that great work Audio Always do here: https://audioalways.com/ AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better. To read the full white paper "Word Count Matters" head to the colour text website:: https://colourtext.com/workspace/files/word-count-matters-in-audio-whitepaper.pdf The data sources mentioned by Jason as as follows: Data source 1 - Audiotrack: https://audiotrack.co.uk Data Source 2 - Big Audio Data Mine: https://www.radiocentre.org/research/big-audio-datamine/ and further reading comes from this interesting scientific paper about the limits of human speech-based communication: https://www.science.org/doi/10.1126/sciadv.aaw2594 If you are interested in audio advertising then some previous Sound Business episodes of interest are: Further listening! Great Sound Business episodes for those with an interest in audio advertising... Making Digital Audio Work Harder For Brands: https://pod.fo/e/16c40c Working Out What Works (Tracking and Attribution): https://pod.fo/e/1249e8 The Psychology of Sound: https://pod.fo/e/10c181 If you would like to speak to the Voiceworks team about your audio strategy head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to turn to AI, the benefits, the pitfalls and what role Artificial Intelligence could play in the future of audio, podcasting and radio. You can listen to Robot Jamie on the Smart 7 for yourself here: https://podfollow.com/thesmart7 Plus, read and subsribe to Liam's radio/audio newsletter "RAudio" via: https://liamthompson.substack.com Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast creators to make money from their shows in a totally different way... and it could have wider implications for the podcasting world too. Find out more about podfans via: https://podfans.fm/ Plus you can get the latest Podcasting news and views from Sam's other project Podnews here: https://podnews.net/ If you need help with your podcast or audio strategy talk to the team at Voiceworks via voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry. You'll hear Stef talking about what he's learnt from working with Mike Bubbins and Ellis James on Socially Distant, share some of the tips on he thinks it takes to create a sucsessful podcast, share some insight into how exactly the Apple podcast charts work (and can be games) and try and distill what he has picked up from his 20+ years in the industry. Further listening/reading... "How We Gamed Our Way Into Apples Top 50 Podcasts" https://www.linkedin.com/pulse/how-we-gamed-our-way-apples-top-50-podcasts-steffan-garrero/ Socially Distant Sports Bar: https://open.spotify.com/show/6oqMCiDjJJ65OLlHOzBW8B?si=8f5c045855be480f Breaking Breakfast: https://open.spotify.com/show/4G3Y87wrLRMd3eryMR3koi?si=426d00d649a74c19 Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether? On this episode of Voiceworks: Sound Business, Jim Salveson speaks to two podcasting experts with varying views on what the future might hold. Podnews editor James Cridland and PodPod editor Adam Shepherd, to find out how they see the future panning out for good old RSS. You can find more from Podnews (including how to subscribe to their excellent newsletter) here: https://podnews.net/ You can find more from the Business Podcasting website PodPod here: https://www.podpod.com/ If you would to speak to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study. To read more of Adam's thoughts and to see the data presented in easily consumable formats then check out Adams blog here: https://www.adambowie.com/blog/2023/04/ofcom-podcast-survey-2023/ If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video previews) could prove to be a great new podcast discoverability tool and is another tick in the box of video podcasting. On this episode of Sound Business Jim Salveson speaks to Alex Junglius, Director at production company Distorted, to get his views on the in-app changes and how it might impact the future of the medium. You can find Alex on LinkedIN via: https://www.linkedin.com/in/alexjungius For further listening on the virtues (and not) of video podcasting you can listen to "Why you should (or should not) make a video podcast" with Evo Terra here: https://pod.fo/e/145db3 If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show the edge before you even hit record. You can find Ashley on LinkedIN here: https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-0568072 and listen to the Podcasters Podcast via Spotify here: https://omny.fm/shows/the-podcaster-s-podcast Further episodes for new podcasters: Podcast Marketing 101: https://pod.fo/e/14f0fc The Art of the Host Read Advert: https://pod.fo/e/12b41b Creating a Podcast Community: https://pod.fo/e/108b8e If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic, Esther Mason of AudioPlus, Andrea Day of Voiceworks and Thomas McKay of Octave Audio in a thought-provoking session as they share how a full-funnel audio campaign measurement provides quantifiable outcomes and long-term business success. The conversation will dive deep into how brands can use actionable data to optimise their campaign performance and ensure that what they are putting in market will provide the performance, return, and competitive differentiation they seek as part of their unique KPIs. To find out more about Veritonic and their work then listen to the episode "Working Out What Works" with moderator Damien Scragg here: https://pod.fo/e/1249e8 If audio advertising is your thing then check out our show on "The Future of Audio Advertising" here: https://pod.fo/e/10f73f Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai | Twitter: @Voiceworksai | Linkedin: https://www.linkedin.com/company/voiceworks-ai/ Linkedin contacts: Damian Scragg: https://www.linkedin.com/in/damian-scragg-92114a/ Andrea Day: https://www.linkedin.com/in/andrea-day-62693921/ Esther Mason: https://www.linkedin.com/in/esther-mason-264518151/ Tom McKay: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/ Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people. You can find more about Castos here: https://castos.com and Craig is on Twitter via: @TheCraigHewitt For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some key areas: -The podcast industry as a whole. -Advertising and revenue. -Content and Audiences. The guests from Team Voiceworks on this episode are: Sophie Hind (MD) https://www.linkedin.com/in/sophie-hind-14494615/ Neil Sloan (Group Content Director CCUK/VW) https://www.linkedin.com/in/neil-sloan-170a9449/ Andrea Day (Operations Director) https://www.linkedin.com/in/andrea-day-62693921/ Kyle Evans (Director of Content) https://www.linkedin.com/in/kyle-evans-38486756/ Stefan Doyle (Head of Sport Social Podcast Network) https://www.linkedin.com/in/stefan-doyle-uk/ Michael Holt (Director of Commercial Partnerships) https://www.linkedin.com/in/michaelholt/ Nicola Lynch (Brand Partnerships Director) https://www.linkedin.com/in/nicola-lynch-470a8a21/ Paul Swaine (Business Development Director) https://www.linkedin.com/in/paul-swaine-09512827/ For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast Radio and Arena Radio but his long career in radio/audio has seem him cross paths with many of the major radio brands and groups across the UK including spells with Irelands Talk Radio and Talk Sport. He is also, along with Peter Stewart, the author of Essential Radio Journalism: How to Produce and Present Radio News (Professional Media Practice) which you can find on Amazon here: https://www.amazon.co.uk/Essential-Radio-Journalism-Professional-Practice/dp/0713688742 You can follow Paul on Twitter via @PaulChantler where you will also find all the links to his current projects. If you'd like to talk to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. On this episode of Sound Business we take a look at exactly what caused the issues, what is being done to fix it and try and jargon-bust some of the information that has arisen since the incident. To do that, Jim Salveson speaks to Director of Operations at Voiceworks, Andrea Day who provides her insight on the last few weeks and also talks about the action that Voiceworks has taken to ensure both podcasters and advertisers alike have full confidence in the medium going forward. For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices…
 
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