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Inhalt bereitgestellt von Jonathan Stokke. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jonathan Stokke oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Baseline Intelligence with Jonathan Stokke
Alle als (un)gespielt markieren ...
Manage series 3298921
Inhalt bereitgestellt von Jonathan Stokke. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jonathan Stokke oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Baseline Intelligence is a podcast dedicated to providing a broad array of insights and perspectives for both highly competitive and recreational tennis players. In addition to comprehensive discussions related to proper technique, helpful practice, training and strategy recommendations, this podcast explores the dimensions of important mental training, and the application and interpretation of meaningful tennis analytics. Just as important, this podcast aims to be a fun, entertaining and informative listen that includes candid interviews with top ATP and WTA players, up-and-coming tour players, top NCAA men’s and women’s tennis coaches, and other leading voices in the world of tennis.
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84 Episoden
Alle als (un)gespielt markieren ...
Manage series 3298921
Inhalt bereitgestellt von Jonathan Stokke. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jonathan Stokke oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Baseline Intelligence is a podcast dedicated to providing a broad array of insights and perspectives for both highly competitive and recreational tennis players. In addition to comprehensive discussions related to proper technique, helpful practice, training and strategy recommendations, this podcast explores the dimensions of important mental training, and the application and interpretation of meaningful tennis analytics. Just as important, this podcast aims to be a fun, entertaining and informative listen that includes candid interviews with top ATP and WTA players, up-and-coming tour players, top NCAA men’s and women’s tennis coaches, and other leading voices in the world of tennis.
…
continue reading
84 Episoden
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Baseline Intelligence with Jonathan Stokke
![Baseline Intelligence with Jonathan Stokke podcast artwork](/static/images/64pixel.png)
Ian Westerman from Essential Tennis joins the podcast. Ian's YouTube channel has over 300,000 subscribers, he has one of the top tennis podcasts, and has helped millions of players with his online content. Click here to watch the video on YouTube: We talk: 1:00 Why players go see Ian 2:30 Why players get stuck at the same level 11:49 Deeply ingrained habits 16:15 Working towards actual improvement 24:38 Ian's tennis passion 32:15 Best advice for the 4.0 player…
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Baseline Intelligence with Jonathan Stokke
![Baseline Intelligence with Jonathan Stokke podcast artwork](/static/images/64pixel.png)
3-time US Open Champion, 2-time Olympic Silver Medalist and former ATP World #1 Rajeev Ram joins the podcast. Click here to watch on YouTube... https://youtu.be/x9jIYxuPE6Y?si=_M98dgOW9d5dVkCe We talk: 1:07 Offseason growth 4:53 Making practices more competitive 7:09 Adjusting to a new partner 10:07 Handling a lefty serve 15:59 One-handed return of serve 21:54 First volley footwork 27:32 Losing the right way 31:21 Getting your body ready for competition 35:49 Best advice for the 4.0 player…
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Baseline Intelligence with Jonathan Stokke
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Jessica Pegula joins us for the 79th episode of Baseline Intelligence. If you want to watch her interview on YouTube, click the link below... https://youtu.be/AxrDZnaVuXY?si=vixdalQ9_P9jHR7e We talk: 1:10 Her current health situation 3:11 Load management 5:59 Her mindset entering a tiebreaker 11:38 Playing mental games to feel better about the current situation 15:34 Risk vs. reward 17:45 What she's learned from Mark Merklein 21:30 What she's learned from Mark Knowles 24:28 What she learned from the US Open 26:23 What she does when her serve goes off in a match 31:30 Tinkering with her equipment…
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Baseline Intelligence with Jonathan Stokke
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1 Ashley Neaves: The Tennis Mentor discusses "The Five R's" and how they can improve your groundstrokes 40:22
Ashley Neaves, aka The Tennis Mentor, joins the podcast to discusses five things you can do to improve your groundstrokes. Want to watch on YouTube? Click the link below... https://youtu.be/vHLfCZTgee0?si=oK4sG4qZE25q-OJq We talk: 2:12 What skills should you start learning first? 6:33 Anticipation vs. footwork 9:35 Obsessing over technique 11:13 The "Five R's" 12:42 Ready 16:50 Read 22:03 React 25:30 Respond 30:11 Recovery 34:23 Basic singles tips 38:20 Best advice for the 4.0 player…
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Baseline Intelligence with Jonathan Stokke
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Eddie Elliott joins us for the 77th episode of Baseline Intelligence. Eddie has worked with top WTA pro Lauren Davis for the past 6 seasons. :50 What wins on the pro tour 2:07 High percentage tennis 5:32 What loses on the WTA tour 9:12 Fixing strokes before a tournament 15:58 Staying with a player for 6 seasons 20:15 Baseline success on the pro tour 23:25 What he looks for in a player 27:02 Best coaching advice he's ever received…
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Baseline Intelligence with Jonathan Stokke
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Charleston Doubles Camp Details Dates: March 30th - April 1st (sold out) April 2nd - April 4th (spots still available) Location: Snee Farm Country Club, Mount Pleasant SC Tennis: 8-11 each mornings, 5 coaches for 16 players Pro event: Tickets to the afternoon sessions of the WTA 500 event and a premium gift bag Group Dinner: Night 2 of the camp Price: $2850 or $2650 if you subscribe to the bonus episodes of the podcast If you have questions or are interested in reserving your spot in the camp, email me at jonathan@stokketennis.com. Today's guest is Justin Russ. Justin is a strength and conditioning coach who has worked with ATP/WTA players, NCAA national champions, and adult players of all ages and levels. Find more from Justin and his staff at https://www.coachjustinruss.com/ We talk: 1:49 What should a warmup look like for an amateur adult player? 4:05 How does rolling out help your muscles? 5:32 Low back pain 7:22 Gaining strength in your posterior chain 9:03 What is athleticism? 10:30 Multisport exposure 15:53 Genetic influence on athleticism 17:30 "Sneaky" athleticism 20:12 IG fitness coaches 25:59 First steps for starting your S&C plan 28:55 What he wishes he knew 5 years ago…
Steve Smith joins the podcast for the 75th episode of Baseline Intelligence. Steve has worked with players in over 40 states and 30 countries, and has helped 12 players go on to win NCAA National Championships. You can find Steve and all of his content at www.greatbasetennis.com. We talk: 1:07 Film your serve 7:53 Height of the toss 14:11 Being patient when changing a stroke 17:45 Second serve drills…
Indian Wells Doubles Camp Dates: March 5th - March 7th Location: Cathedral Canyon Tennis Club Perks: Gift bags from Yonex, Vuori, and other sponsors. Two court side seats to the BNP 1000 night sessions Tennis: 9 hours of tennis over 3 days with 5 coaches for 16 players Price: $2850 OR $2650 for bonus episode subscribers Email me at jonathan@stokketennis.com for more information or to reserve your spot! Peter Freeman from Crunchtime Coaching joins the podcast. On today's episode we talk: 1:40 What's a pusher? 3:53 Why do pushers win? 7:15 What's a tweener? 9:35 How to beat a pusher 17:48 Becoming more self aware 21:46 Slice disrespect 24:15 Can you improve as a pusher? 27:12 Best advice he's receive from another coach 28:48 Frustration in the improvement process 31:29 TennisCon8…
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Baseline Intelligence with Jonathan Stokke
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Bruce Lipka joins the podcast for this week's bonus episode. Bruce is a 3-time USPTA coach of the year, has worked with over 20 top 100 WTA/ATP pros, and is currently the head coach of the Penn State men's tennis team. We talk: 1:05 Teaching technique to support tactics 7:26 Finding your optimal tactics 17:13 Fighting resistance with players 20:49 How you spell "pusher" 27:00 How pros eliminate errors…
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Baseline Intelligence with Jonathan Stokke
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1 Nate Lammons: 2024 US Open semifinalist talks returns, reflex volleys and seeing the ball big 34:19
The 20th ranked doubles player on the ATP tour and 2024 US Open semifinalist Nate Lammons joins the podcast. We talk: 2:29 Late bloomer 5:38 Learning from his college coaches 7:31 Staying calm in big situations 11:49 Underdog vs. favorite mentality 13:33 Returning first serves 18:15 Lobbing close net players 20:28 Picking return targets 22:46 Return grip 24:44 Serving fundamentals 27:27 Second serve toss 29:58 String and racket preferences…
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Baseline Intelligence with Jonathan Stokke
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David Roditi joins the podcast to discuss winning the 2024 NCAA D1 Championship. Roditi is a 5-time Big 12 coach of the year, has finished in the top 10 of the ITA rankings ten times, has won two ITA National Indoor Championships, and most recently won the 2024 NCAA Championship. We talk: 2:14 What it's like to win the NCAA championship 5:47 Talking less as a coach 6:51 Why this particular team was able to win it all 9:04 Preparing for a big match 12:15 How his program develops professional players 17:40 What separates players mentally 20:25 How speed of shot impacts your level 25:08 Know what you do well…
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Baseline Intelligence with Jonathan Stokke
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Rick Macci joins the podcast to preview this year's US Open. Rick is a 7-time USPTA national coach of the year and has coached some of the best players in the history of the game, including the Williams sisters and Andy Roddick. We talk: 1:09 What makes Novak so great 3:46 How you can handle pressure more efficiently 6:20 Alcaraz movement 11:28 Fundamentals of the Sinner groundstrokes 14:16 Why Iga isn't as dominant on hard courts 17:07 What he looks for when he's watching a slam 20:45 Billion Dollar Mind 23:12 Getting out of negative thinking loops You can find more from Rick here https://rickmacci.com/…
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Baseline Intelligence with Jonathan Stokke
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Today's guest is Will Boucek. Will is the host of the Doubles Only Tennis Podcast and recently was part of the team that scouted for Team USA at the Olympics. We talk: 1:13 Scouting for Team USA 4:42 Do players get surprised by the data 6:55 Understanding win percentages 10:52 How variables affect scouting 14:27 Scouting Carlos Alcaraz 16:12 Scouting Nadal 18:16 Scouting opponents on-site 21:09 Improving your reflex volleys Click here for more great information from Will https://www.thetennistribe.com/…
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Baseline Intelligence with Jonathan Stokke
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On today's episode I share a sneak peak from the bonus doubles mailbag with 2024 NCAA Champion David Roditi. We talk: 1:14 Working with Phillip Farmer 4:14 Should you respect when someone goes down the line 5:26 My All-American story
On today's episode I share the top 4 things I learned from this year's Wimbledon. One: You're never out of a match with the scoring system Two: Matches are not won with winners Three: Hard work pays off Four: Attitude before performance
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