S2 Episode 8 - Becoming Irresistible with Yermi Kurkus

Purpose Highway®

HIGHLIGHTS

04:29 Morals and ethics and making businesses Irresistible

08:40 Intersecting moral, ethics, and character in business

12:18 A 10-day trial: Yermi loses, his mom, family, and business

17:44 Surviving the tear: Volunteering in prisons and finding meaning

25:13 Every human being matters and incredible character transformations

31:14 Lifers in prison live more meaningful lives than most people

37:54 Morality in business makes for good business

46:31 The practice of empathy is the practice of non-judgment

53:58 Connect with Yermi

QUOTES

07:13 "Irresistible is three things. Number one, you have to be happy. Number two, you have to have a good attitude. And number three, you have to have a good character because everybody wants to be around the person who's happy.”

31:52 "These people who have nothing to live for, all of a sudden have everything to live for, and they're living meaningful and purposeful lives... what about... the business professionals... they're not even living half the life that these guys are living."

35:04 Definitely, you want to see change in the world? Do more business. You want a world of a good place, do more business, but it has to have meaning and purpose. Two people have to feel that there's a good connection and they'll do business together."

49:45 "If we start judging, it's probably something in ourselves that we want control, something in our self that we feel less than, or I don't know. All of that is tied into character and attitude."

50:38 "Right now, we should be focusing on who are we to judge anybody else? And the only way to avoid that is to work on our happiness, or work on our attitude, and work on our character. And a big, big portion of that has to do with empathy."

To find out more about Yermi, please see the links below.

• LinkedIn - https://www.linkedin.com/in/yermikurkus/
• Website - http://yermikurkus.com/
• Email - [e-mail]

To hear more of Scott Mason and the Purpose Highway™ podcast, join our community at https://purposehighway.com/ and subscribe to get notified when new episodes go live.