How To Create Unforgettable Brands Using Digital Marketing – Podcast

podcasts – Kenya Digital Marketing Strategies

Branding has a very long history dating back to when people started putting unique marks on their possessions in order to identify those possessions as belonging to them.

Author: Kenya Dmacs

https://archive.org/download/BrandingUsingDigitalMaketingStrategies/Branding_Using_Digital_Maketing_Strategies.mp3%20

Over the years branding has become more sophisticated in practice, yet it retains the same age old fundamental function.

At it’s most basic, branding is recognition, and yet Branding is more than a catchy name, striking logo or spectacular colours. These are essentially cognitive factors and identifiers.

Conceptually, at a deeper level branding involves the creation of strong positive and sometimes negative emotional connections between the owner of the brand, the branded product or service and you the purchaser or target audience of the brand.

Such complex psychological issues are hugely important in defining a brand, but growing your brand awareness or brand visibility is more about emphasising recognition by all who engage with your product or service rather than trying to artificially increase emotional connections with them.

This podcast shows you exactly how to grow brand recognition using digital marketing strategies and three critical factors.

https://archive.org/download/BrandingUsingDigitalMaketingStrategies/Branding_Using_Digital_Maketing_Strategies.mp3%20

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business brand itself and your products or services, please contact us via any of the methods below :

• A comment on this blog
• Cell [phone]
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter