Why Analytics Are Critical To Successful Digital Marketing Strategies – Podcast

podcasts – Kenya Digital Marketing Strategies

Why You need Analytics For Digital Marketing Strategies

Across the marketing world, including Kenya, executive skepticism and a lack of proper metrics are the two prime causes of business failure to adopt digital marketing strategies to drive business growth, sales and profits.

Author: Kenya Dmacs

https://archive.org/download/AnalyticsForDigitalMarketingStrategies/Analytics_For_Digital_Marketing_Strategies.mp3%20

Both of these causes are fed by poor consideration of analytics during the planning stage of a digital marketing strategy. This turns complex digital strategies into non scientific art forms open to subjective interpretation.

Implementing analytics into the DMS and measuring all aspects of your digital marketing strategy in terms of components, predefined goals, conversions and sales will provide management information for higher executive confidence and better decision making.

Turn your Digital Marketing Strategies into a repeatable science. Leave art forms to your competitors. Integrate analytics into your DMS from the outset at the planning stage

Marketers must ensure marketing spend in terms of time and money return a positive bottom line to the business for defined conversions, goals and ultimately financial profits.

The only sure and structured way to do this in a crowded digital marketing environment is to integrate analytics into the feedback loop from the outset.

How do you know your Digital Marketing Strategy (DMS) is performing optimally ? Analytics that’s how ?

https://archive.org/download/AnalyticsForDigitalMarketingStrategies/Analytics_For_Digital_Marketing_Strategies.mp3%20

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including analytics methodologies please contact us via any of the methods below :

• A comment on this blog
• Cell [phone]
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter