How To Plan Effective PR Communication Strategies – Podcast

podcasts – Kenya Digital Marketing Strategies

Planning PR communication strategies is crucial if you are to address the issues at the right target audience in order to achieve you business goals.

Author: Kenya Dmacs

https://archive.org/download/PlanningEffectivePRCommunications/Planning_Effective_PR_Communications.mp3%20

Planning your PR and communications makes it more likely these exercises will be successful in promoting your business, addressing news items about your business or achieving any other goals for which public communications is the chosen solution.

The 6 key factors we will examine in this podcast are

1) Where is your business now. This is the current situation analysis
2) Where do you want to go. In other words what are your business PR and communication objectives?
3) Who do you want to talk to. Who exactly is your target audience ?
4) What is your message and what methods will you use to engage with your target audience ?
5) PR Strategy timetables and budgets
6) Monitoring the PR strategy and constant evaluation.

https://archive.org/download/PlanningEffectivePRCommunications/Planning_Effective_PR_Communications.mp3%20

DMACS offers a full digital marketing strategy design and execution service. We also train busy Kenyan marketers in digital marketing strategies.

For more details on our services including how we can help your business establish a sustainable and optimal PR communications strategy using digital platforms, please contact us via any of the methods below :

• A comment on this blog
• Cell [phone]
• info[AT] digitalmarketingstrategies.co.ke
• http://www.digitalmarketingstrategies.co.ke
• @kenyadmacs on Twitter