Digital Marketing With Heart: Balancing Ethics & Effectiveness ft. Tifany Mazza
Manage episode 424071769 series 3511241
🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿
🌱 Today, Bryan interviews Tifany Mazza, founder of the Google Partner Certified digital marketing agency Tykio and the cruelty-free eCommerce business Not To Die For.
🫀 Tifany shares her journey from a non-vegan marketer to a dedicated vegan entrepreneur, discussing the unique challenges and strategies involved in marketing vegan and cruelty-free products.
🌟She provides insights into ethical marketing practices, leveraging AI in digital marketing, and the importance of understanding customer needs.
🚀This episode is a treasure trove of knowledge for plant-based business owners looking to scale their ventures.
🗣 In This Episode, We Cover:
00:00 Introduction and Entrepreneurial Journey
02:53 Navigating Digital Marketing for Plant-Based Brands
06:01 Ethical Marketing and Product Selection
09:00 The Impact of AI on Marketing Strategies
11:06 Customer Discovery in Plant-Based Entrepreneurship
13:55 Aspirations and Advice for Plant-Based Entrepreneurs
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🔗 Useful Links:
-Tykio: https://tykio.com/
-Not To Die For: https://nottodiefor.us/
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