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Inside the World of Music Tech Influencers
Manage episode 462501135 series 2650589
Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!
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348 Episoden
Manage episode 462501135 series 2650589
Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders.
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!
Get Dmitri’s Rock Paper Scanner newsletter.
348 Episoden
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