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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
II - Dias 675 a 678 | "Tá todo mundo louco, oba" | 02 a 05/11/24
Manage episode 448860966 series 2641690
Inhalt bereitgestellt von Central 3 Podcasts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Central 3 Podcasts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Grandes fortunas; Finalistas no Jabuti!; Economicrazy; Caso K; Privatizações.
…
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740 Episoden
Manage episode 448860966 series 2641690
Inhalt bereitgestellt von Central 3 Podcasts. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Central 3 Podcasts oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Grandes fortunas; Finalistas no Jabuti!; Economicrazy; Caso K; Privatizações.
…
continue reading
740 Episoden
Alle Folgen
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1 II - 2025.14 - Moraes, Cid e um tango 1:30:05
1:30:05
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A oitiva.
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1 (COM TRADUÇÃO) II - 2025.13 - Medo e Delírio em Washington, Munique, Haia e Buenos Aires 1:46:01
1:46:01
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[DENÚNCIA: PEDRO DALTRO ESTÁ QUERENDO MATAR O CRISTIANO COM UM EPISÓDIO DESSE TAMANHO, PUTA QUE PARIU] Pix no medoedelirioembrasilia@gmail.com se tiver na pilha. Se não, vai gastar com cerveja que é o que tu quer, que eu sei.
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1 (SEM TRADUÇÃO) II - 2025.13 - Medo e Delírio em Washington, Munique, Haia e Buenos Aires 1:46:01
1:46:01
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(SEM TRADUÇÃO) II - 2025.13 - Medo e Delírio em Washington, Munique, Haia e Buenos Aires [DENÚNCIA: PEDRO DALTRO ESTÁ QUERENDO MATAR O CRISTIANO COM UM EPISÓDIO DESSE TAMANHO, PUTA QUE PARIU] Pix no medoedelirioembrasilia@gmail.com se tiver na pilha. Se não, vai gastar com cerveja que é o que tu quer, que eu sei.…
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1 II - 2025.12 - ADPF das favelas e o almoço do Barroso 1:01:35
1:01:35
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Chega logo, carnaval.
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1 II - 2025.11 - A espantosa honestidade de Múcio 1:05:23
1:05:23
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Promoção ANISTIA É O CARALHO no loja.medoedelirioembrasilia.com.br; A inundação de Donald Trump; Haddad; Múcio.
Educação; inflação.
EUA e Argentina. Versão COM TRADUÇÃO. Se quiser sem tradução, vai no nosso feed!
EUA e Argentina. Versão SEM TRADUÇÃO. Se quiser com tradução, vai no nosso feed!
Câmara e Senado, Motta e Alcolumbre.
Carla Zambelliiiiiiiiiii; Presidências das casas; A inversão; Trump; Deepseek. Se der e puder, pinga um no Apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com
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1 II - 2025.06 - Petro & Trump 1:07:20
1:07:20
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Bolsonaro e ministros palacianos; Petro, o brabo; Delação Cid (Malditos milicos); Dívida dos estados, federalização e Eletrobrás; STF e conciliação; Rubens Paiva; Reforma tributária; Gov. Lula e Diabetes. Se quiser e puder, pinga um lá no Apoia.se, no Patreon, na Orelo ou no pix “ medoedelirioembrasilia@gmail.com ”! Valeu! <3…
Malafaia contra a Gula; Reforma e Zema chato. Se der, quiser e puder, pinga um no Apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com Um abraaaaaço!
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1 (COM TRADUÇÃO) II - 2025.04 - Muito medo e muito delírio em Washington 1:06:02
1:06:02
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VERSÃO COM TRADUÇÃO Mujica, Bozo no aeroporto e Trumpismo desvairado. Se der, quiser e puder, pinga um lá no apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com.
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1 (SEM TRADUÇÃO) II - 2025.04 - Muito medo e muito delírio em Washington 1:06:02
1:06:02
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VERSÃO SEM TRADUÇÃO Mujica, Bozo no aeroporto e Trumpismo desvairado. Se der, quiser e puder, pinga um lá no apoia.se, no Patreon, na Orelo ou no pix medoedelirioembrasilia@gmail.com.
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1 II - 2025.03 - A porra do Pix! 1:05:24
1:05:24
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Legado da anistia; A disgraça da história do Pix; Crefisa; Fear and Loathing in Washington D.C. (Zuckerberg e afins). Se der, quiser e puder, pinga um no apoia.se, na orelo, no patreon ou no pix medoedelirioembrasilia@gmail.com . <3
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