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Can getting a B in Business be an A+ Move? B Corps with Ben Anderson
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We’ve spoken to a lot of entrepreneurs from around the world in the past few months and there is one thing they all have in common - a corporation. The precise structures of corporations will vary from company to company and country to country but a relatively new corporate certification is working its way around the planet and creating a global standard for how businesses should behave. It’s the B Corp Certification and it’s gaining ground.
Ben Anderson, a B Corp Leader, and former CEO and Co-Chair of Board of B Lab US & Canada joins the show today to explain how it works and why getting a B makes for good business.
A sneak preview:
- How corporate values have shifted over the years
- What is the B Corp
- The Shareholder v Stakeholder economy
- What are the qualifiers to become B Corp
- How to become B Corp
- What it costs
- How B Corp is helping companies prove ESG
- How it turns out B Corp is good for business performance
- B Corp’s influence on international corporate governance
- Why consumers may want to look for B Corp
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