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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

vor 7 Tagen28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

GOSPod «
GOSPod - Trailer

vor etwa einem Jahr 2:00

MP3•Episode-Home

Welcome to GOSPod! This is just a brief trailer to outline what we'll be talking about in our shows.

Big thanks to Hearse Pileup for the permission to use their music. You can hear the whole song on Bandcamp.

13 Episoden

#Society #Religion #GOSPod

GOSPod - Trailer

GOSPod

published vor etwa einem Jahr

MP3•Episode-Home

Welcome to GOSPod! This is just a brief trailer to outline what we'll be talking about in our shows.

Big thanks to Hearse Pileup for the permission to use their music. You can hear the whole song on Bandcamp.

13 Episoden

#Society #Religion #GOSPod

Alle Folgen

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Minisode 3: The Exorcist 30:55

vor 7 Tagen30:55

30:55

Ligeia and Leraje talk about the book The Exorcist. Leraje screwed up his own audio during the recording - sorry about the quality! Transcript: https://globalorderofsatan.com/gp/msep3transcript.pdf Support us: https://ko-fi.com/gospod Merch: https://gos.pm/gp The banning of the movie in the UK: https://www.bbfc.co.uk/education/case-studies/exorcist…

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Minisode 2: The Shepherd, Eve and Michael - A Sweary Tale From Uncle Lithos 8:09

vor 4 weeks8:09

8:09

The story of The Shepherd, Eve and Michael - A Sweary Tale from Uncle Lithos. Transcript: https://www.globalorderofsatan.com/gp/msep2transcript.pdf Support us: https://ko-fi.com/gospod GOSPod Merch: https://gos.pm/gp

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Minisode 1: A Short Stay In Hell 18:30

vor 5 weeks18:30

18:30

In this minisode, Ligeia and Leraje talk about the book 'A Short Stay In Hell'. Transcript: https://www.globalorderofsatan.com/gp/msep1transcript.pdf Support us: https://ko-fi.com/gospod GOSPod Merch: https://gos.pm/gp A Short Stay In Hell: https://openlibrary.org/works/OL16653954W/A_Short_Stay_in_Hell?edition=key%3A/books/OL25330702M La Biblioteca de Babel: https://openlibrary.org/works/OL444807W/La_biblioteca_de_babel?edition=key%3A/books/OL6783786M House of Leaves: https://openlibrary.org/works/OL32195W/House_of_Leaves?edition=key%3A/books/OL25439141M Kane Pixels Backrooms: https://youtube.com/playlist?list=PLVAh-MgDVqvDUEq6qDXqORBioE4Yhol_z…

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Episode 9: Online Safety 1:26:11

vor 5 weeks1:26:11

1:26:11

A follow up to episode 2 where we discussed staying safe online. Transcription: https://globalorderofsatan.com/gp/ep9transcript.pdf Portland protests: https://www.opb.org/article/2022/10/27/newly-un-redacted-report-shows-how-feds-politicized-response-to-2020-portland-protests/ Firefox add-in: https://addons.mozilla.org/en-GB/firefox/addon/multi-account-containers/ Signal: https://signal.org/download/ Matrix: https://matrix.org/ Privacy Document: https://www.globalorderofsatan.com/dl/privacy.pdf (includes extensions and other resources mentioned in the episode) Surveillance Self-Defense: https://ssd.eff.org/ Support us with a small tip: https://ko-fi.com/gospod Buy GOSPod Merch: https://gos.pm/gp…

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Yuletide Horrorshow 1:14:37

vor 9 weeks1:14:37

1:14:37

In this episode we rambled on about horror movies we love. It was supposed to be Satanic horror movies but we gave up on that. Transcript: https://globalorderofsatan.com/gp/ep8transcript.pdf

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Episode 7: Trumpisode 1:08:50

vor 11 weeks1:08:50

1:08:50

Recorded in the aftermath of the US elections and featuring members of GOS' Seattle Order - House of Heretics . Episode transcript: https://globalorderofsatan.com/gp/ep7transcript.pdf Project 2025: https://static.project2025.org/2025_MandateForLeadership_FULL.pdf Project 2025 graphic novel form: https://stopproject2025comic.org/ Project 2025 BBC Analysis: https://www.bbc.co.uk/news/articles/c977njnvq2do Hearse Pileup: https://hearsepileup.bandcamp.com/…

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Episode 6: Catching Up 22:59

vor 15 weeks22:59

22:59

A shorter episode where we catch you up with recent GOS UK events! Transcript: https://globalorderofsatan.com/gp/ep6transcript.pdf Ritual of Eternal Fire: https://www.youtube.com/watch?v=Uadh33-bUnk Satan Not Hatin': https://satan-not-hating.com Contra Odium: https://satannothatin.bandcamp.com/album/contra-odium ABMN: https://antifascistblackmetalnetwork.bandcamp.com/ Left/Folk: https://leftfolk.bandcamp.com/ Hearse Pileup: https://hearsepileup.bandcamp.com/…

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Episode 5: No Way LaVey 1:06:32

vor 23 weeks1:06:32

1:06:32

We have GOSPod merch now: https://gos.pm/gp Transcript is here: https://www.globalorderofsatan.com/gp/ep5transcript.pdf In this episode we talk about Anton LaVey with varying degrees of respect ranging from none to less than that.

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Episode 4: Conspiracies 48:56

vor 28 weeks48:56

48:56

In this episode we delve into the weird and destructive world of Satanic conspiracies. We recorded this all together and the sound is a bit rubbish in places - sorry! Transcript is here: https://www.globalorderofsatan.com/gp/ep4transcript.pdf

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Campaigns 38:42

vor 33 weeks38:42

38:42

Transcript (PDF): https://www.globalorderofsatan.com/gp/ep3transcript.pdf This episode was recorded whilst S8N Not H8N was still in its infancy, it has since expanded to include participation from some of GOS's other Orders: GOS: Steel City, Satanistiska Samfundet and House of Heretics - Global Order of Satan Seattle. Links for things mentioned this episode: Checking for 'safe' bands: ABMN: https://www.youtube.com/channel/UCtjazZuy6AJ0rRtZ5bligMA AFS: https://www.youtube.com/channel/UCl_H3EzeP4UryiJOsjkqkGw Is It Fash FB Group (must apply for access): https://www.facebook.com/groups/430621124361511 RABM subreddit: https://reddit.com/r/rabm/ GOS Campaigns: Bloody Hell!: https://gos.pm/bh S8N Not H8N: https://gos.pm/snh Black Mass For Poland: https://youtu.be/sgN-HXsKgAA Other Links: Lost Souls Pizza: https://lostsoulspizza.com/ Satanic Flea Market: https://www.baphomart.com/satanic-flea-market/…

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Episode 2: Satanic Safety 53:20

vor 38 weeks53:20

53:20

Big thanks to our guests A, Aster and Cora (Cora co-hosts the SIN podcast linked to below) for their honesty and insight. And as always, thanks to Hearse Pileup for the permission to use "We're All Going To Hell". After listening to some feedback, we've also produced a version of this episode (and will be for all future episodes) without background music for people with sensory processing issues or who just find it distracting. You can find it on our YouTube GOSPod Playlist. There is a full transcript for this episode here . Podcasts mentioned during this episode: Satanic In Nature: https://satanic-in-nature.simplecast.com/ Knowledge Fight: http://knowledgefight.com American Hysteria: https://www.chelseywebersmith.com/americanhysteria You're Wrong About: https://www.buzzsprout.com/1112270…

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Episode 1: Origins 31:54

vor 43 weeks31:54

31:54

Episode One: Origins In this first episode of GOSPod, we talk about the origins of the Global Order of Satan and what it's become today and offer some personal insights into how each of us discovered Satanism and GOS itself.

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GOSPod - Trailer 2:00

vor 48 weeks2:00

2:00

Welcome to GOSPod! This is just a brief trailer to outline what we'll be talking about in our shows. Big thanks to Hearse Pileup for the permission to use their music. You can hear the whole song on Bandcamp .

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