Show notes are at https://stevelitchfield.com/sshow/chat.html
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The Tech CEO's Perspectives on Marketing
Manage episode 431675307 series 2427165
Inhalt bereitgestellt von The Futurum Group. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Futurum Group oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.
Their discussion covers:
Burton’s journey from software executive to CEO and his extensive experience in enterprise software and marketing.
The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs.
Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact.
Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.
782 Episoden
Teilen
Manage episode 431675307 series 2427165
Inhalt bereitgestellt von The Futurum Group. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Futurum Group oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.
Their discussion covers:
Burton’s journey from software executive to CEO and his extensive experience in enterprise software and marketing.
The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs.
Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact.
Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.
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Ähnelt Futurum Tech Webcast
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
Jerry Bell and Andrew Kalat
Defensive Security is a weekly information security podcast which reviews recent high profile cyber security breaches, data breaches, malware infections and intrusions to identify lessons that we can learn and apply to the organizations we protect.
…
continue reading
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