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The Authenticity Industries with Michael Serazio Author and Associate Professor
Manage episode 398916532 series 2949198
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Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians.
We talk about
- How authenticity is created and demonstrated
- The different kinds of authenticity
- Perception of the authenticity of male and female candidates
- Role of influencers and nano-influencers in establishing candidate authenticity
- What will be seen as authentic in 2024 campaigns
#MichaelSerazio #TheAuthenticityIndustries #PoliticalCampaigns #PoliticalMessaging #VoterPersuasion #Authenticity
The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio
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