Goldman Sachs Boosts Test Coverage by 40% Using RAG AI. Is Your QA Next?

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22

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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

vor etwa einem Jahr 19:44

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In this episode, we dive deep into how cutting-edge AI techniques — Self-RAG (Self-Reflective Retrieval-Augmented Generation) and Agentic RAG — are fundamentally transforming the software testing landscape. From increasing test coverage by 40% at Goldman Sachs to enabling autonomous exploratory agents that simulate users in real-time, AI is no longer a futuristic idea in QA — it’s here and it's powerful.

Join us as we explore:

What RAG, Self-RAG, and Agentic RAG really are
How they reduce testing time, cost, and maintenance effort
Real-world results from companies like Goldman Sachs, Swisscom, and Vodafone
Where AI-driven QA is heading next
Why your current testing strategy might already be obsolete

Whether you're a QA professional, test manager, or curious technologist, this episode delivers essential insights into the tools and strategies defining the future of quality engineering.

🎧 Tune in to find out if your testing strategy is ready for what’s next.

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