Why “ALT Clouds” Are Disrupting the $800B Cloud Industry

Cloud Computing Insider

Something remarkable is happening in the world of cloud computing. After years of dominance by AWS, Azure, and Google Cloud, enterprises are quietly orchestrating a shift that's reshaping the industry. They're turning to alternative cloud providers – and it's not just a cost-cutting move. Picture a GPU-intensive AI startup using Hyperstack for machine learning while keeping sensitive customer data in a sovereign cloud like OVHcloud. Or consider a healthcare provider combining private cloud infrastructure with specialized platforms for medical imaging processing. These aren't hypothetical scenarios – they're becoming the norm.

What's driving this change? The pain points of working with hyperscalers have become too real: unpredictable costs, compliance headaches, and the dreaded vendor lock-in. Alternative providers saw these gaps and pounced, offering transparent pricing, sovereign data centers, and specialized performance for demanding workloads like AI and ML. The result? A new cloud ecosystem is emerging, one where enterprises mix and match providers like artists blend colors on a palette. While the tech giants aren't going anywhere, their role is evolving. The future of cloud computing isn't about choosing one provider – it's about choosing the right providers for each specific need. And that's a game-changing shift that's only just beginning.