Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World

Breaking the Code

In this episode, recorded right before the Labor Day weekend, Brad and Gabe have one thing on their minds... barbecuing! More specifically, they're thinking about barbecuing as a ritual, a set of behaviors with rules, inversions of norms, specific settings and a meaning that goes beyond its function.

In health, rituals are overlooked, but they're are a desired part of the human experience, even if patients and consumers don't articulate it. Think about where you'd be comfortable getting a shot from your HCP. In a parking lot? The elevator? The waiting area? The doctor's office? A successful health experiences hinges on an individual's comfort, familiarity and trust, so rituals play a crucial role in making procedures feel safe and making recipients feel dignified.

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