Beste Behavioral Science Podcasts (2025)

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How Heinz used precision and the pratfall effect to make its ketchup unforgettable 28:13

3d ago28:13

28:13

This episode dives into the behavioral science behind Heinz’s iconic brand. Discover how specificity, self-deprecating honesty, and inviting consumer participation help make Heinz ketchup more memorable, trusted, and irresistible at the table.Von Consumer Behavior Lab

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337: Why Picky Eating Might Not Be Behavioral—It’s Biological 15:34

3d ago15:34

15:34

If every mealtime in your house feels like a showdown—tears, gagging, or flat-out refusal to try a bite—you’re probably exhausted and worried. You’ve bent over backwards with rewards, consequences, and endless negotiations, yet nothing seems to work. I want you to know—you’re not alone. In this episode, I’ll share why your picky eater’s behavior is…

1
Special Episode: The MAHA Report Reveals Shocking Truths About Kids’ Mental Health 16:50

2d ago16:50

16:50

Parenting today feels overwhelming—and it’s not your imagination. The latest Make America Healthy Again (MAHA) Report reveals shocking truths about kids’ mental health and shows us just how deep this childhood chronic disease crisis runs. Our children are carrying the weight of poor diet, chronic stress, environmental exposures, and endless screen …

1
336: 5 Signs Your Child is Emotionally Dysregulated (Not Defiant!) 10:18

5d ago10:18

10:18

Parenting a child who pushes back at every turn can feel downright draining. You’ve tried the time-outs, the sticker charts, the consequences—yet the meltdowns keep coming. It’s easy to start second-guessing yourself or wondering if you’re doing something wrong. You’re not alone. It’s not bad parenting—it’s a dysregulated brain. In this episode, I’…

1
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement 48:49

10d ago48:49

48:49

This week, behavioral marketer Nancy Harhut joins the podcast to explore how science-backed tactics like social proof, cognitive fluency, and personalization can lift engagement and boost conversions. Hear how she helped brands like Nationwide drive millions in revenue by applying behavioral design.Von Consumer Behavior Lab

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335: The Hidden Link Between Gut Issues and Emotional Dysregulation in Kids 15:00

10d ago15:00

15:00

Have you ever wondered why your child melts down after the smallest stressor—no matter what strategies you try? It can leave you drained, second-guessing yourself, and wondering if you’re doing something wrong. You’re not alone. It’s not bad parenting—it’s a dysregulated brain. In this episode, we uncover the hidden link between gut issues and emot…

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334: Why Discipline Makes My Child Worse—And What Works for ADHD, Anxious, or Sensitive Kids 13:21

12d ago13:21

13:21

Parenting a child who melts down no matter how hard you try can feel draining and lonely. You’ve done the time-outs, taken away privileges, tried the sticker charts—and yet the child’s behavior keeps coming back. Instead of helping, those strategies sometimes make things worse, leaving you wondering if you’re doing something wrong. You’re not alone…

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How Klarna uses present bias and temporal reframing to make shopping feel irresistible 31:36

17d ago31:36

31:36

This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.Von Consumer Behavior Lab

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333: What Phones Are Really Doing to Your Child’s Brain 12:37

17d ago12:37

12:37

If your child turns into a different person after screen time, you’re not imagining it. You’re not alone if your once-sweet kid becomes reactive, moody, or shut down after using digital devices. Many parents are overwhelmed by meltdowns, mood swings, and total refusal to transition after screen use—and they’re left wondering what went wrong. Let me…

1
332: How to Calm Your Child (and Yourself) in Just 10 Seconds 10:50

19d ago10:50

10:50

If you’re a mom, dad, or caregiver constantly walking on eggshells, waiting for the next meltdown—you’re not alone.I’ve been there, and I work with families every day who are exhausted by the cycle of big emotions, yelling, and guilt. In this episode, I’m sharing the exact parenting trick I’ve taught for over 30 years that helps you stay calm in th…

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Hacking the Human Mind - Book Preview: Häagen-Dazs 18:50

24d ago18:50

18:50

In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study—exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer…

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331: What No One Tells You About Raising a Strong-Willed Child 15:22

24d ago15:22

15:22

If you're parenting a strong willed child, you're probably tired, frustrated, and maybe even wondering if you’re a terrible mother. I want you to know—you’re not. You’re raising a deeply feeling, fiercely independent person who doesn’t fit the mold... and that’s not a bad thing. In this episode, I’m pulling back the curtain on what no one tells you…

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330: The Secret Signs Your Child Needs Help with Behavior (It’s Not What You Think!) 14:48

26d ago14:48

14:48

If your child zones out, explodes, or melts down over the “small stuff,” you’re probably wondering if something deeper is going on—and you're not wrong for thinking that. So many parents come to me feeling defeated, exhausted, or flat-out confused by their child’s behavior. Let me tell you something important: behavior is communication. It’s never …

1
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire 52:34

1M ago52:34

52:34

In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinkin…

1
329: “I Swore I’d Stay Calm… Then I Lost It” 14:51

1M ago14:51

14:51

I promised myself I wouldn’t yell… and then I did. If you’ve ever felt that gut-punch after losing it with your child—again—you’re not alone. I’ve been there too. As a mom and therapist, I know how exhausting it is to parent a child who’s constantly melting down or talking back. But here’s the good news: you can learn to respond, not react—and it s…

1
328: When Your Child Is Left Out: What to Say and Do 25:59

1M ago25:59

25:59

When your child is left out, it’s the kind of heartbreak you don’t forget. I’ve sat in that front-row seat—literally—and watched it happen in real time. And I want you to know: I see you, I’ve been you, and I’m still holding space for the hurt it brings. In this episode, I’m sharing the very raw, personal story of how my son was excluded from a maj…

1
Hacking the Human Mind - Book Preview: Dyson 29:32

1M ago29:32

29:32

We’re thrilled to announce the upcoming launch of Hacking the Human Mind, A new book exploring how behavioral science powers the world’s most iconic brands. Re-watch this episode and get ready for Hacking the Human Mind, hitting shelves September 30th.Von Consumer Behavior Lab

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327: 3 Foods That Make Anxiety Worse – And What to Eat Instead 11:11

1M ago11:11

11:11

If your child is anxious, reactive, or easily dysregulated, it might be time to look at what’s on their plate. I talk with parents every day who feel stuck, not realizing that diet can be a fast, powerful way to regulate the nervous system. In this episode, I share the top 3 foods that make anxiety worse—and how small swaps can lead to big changes …

1
326: Top 5 Therapeutic Exercises to Improve Emotional Regulation Skills in Children and Teens 12:20

1M ago12:20

12:20

The answer lies in the nervous system. When a child’s brain is in “survival mode,” even small stressors can feel huge. That’s why these exercises are designed to activate the parasympathetic nervous system—the body’s natural "calm and connect" state. No fancy equipment required. These therapeutic exercises are simple, science-backed ways to help ch…

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Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior 49:36

2M ago49:36

49:36

In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science behind placebo effects, the power of mindset in influencing outcomes and the implications for behavior ch…

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325: Emotional Dysregulation Treatment: What Really Works for Children and Teens 15:46

2M ago15:46

15:46

Does it feel like no matter what you try—therapy, medication, behavior plans, or new routines—your child still can’t calm down, stay focused, or manage big emotions? You’re not alone—and you’re certainly not failing as a parent. So many families come to me after trying everything, only to watch their child continue to spiral. That’s when we stop ch…

1
324: How Emotional Dysregulation and Trauma Impact Behavior and Learning 11:24

2M ago11:24

11:24

When your child is constantly overwhelmed, melting down over transitions, or avoiding tasks altogether, it’s easy to feel like they’re just not trying. But the truth is much deeper than behavior. Their brain is likely dysregulated—and stuck in survival mode. Let’s walk through what’s really happening inside your child’s brain when they can’t focus,…

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Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy 40:52

2M ago40:52

40:52

In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why …

1
323: The Link Between Emotional Dysregulation and Trauma in Children 13:04

2M ago13:04

13:04

Emotional dysregulation is one of the most common but often misunderstood signs of trauma in children. And trauma isn’t always obvious and the signs can be easy to miss at first—explosive outbursts, sudden shutdowns, anxiety, panic, or even unexpected perfectionism. For today’s episode, we’re diving into the link between trauma and emotional dysreg…

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322: Inside the Brain: What's Really Causing Explosive Behavior in Kids 10:09

2M ago10:09

10:09

When your child explodes over something small, it can leave you feeling helpless, confused—and even blamed. You may find yourself asking, “Why are they so reactive? What am I missing?” These intense outbursts aren’t about disrespect or defiance. They’re signs of a nervous system in distress—a brain that’s wired to overreact and struggles to come ba…

1
321: 50 Police Calls Later: What Everyone Missed About These Dysregulated Kids 12:08

2M ago12:08

12:08

When something like two young boys walking down the street with a loaded gun makes the news, it shocks us — but it shouldn’t. In this case, police had already been called to their home more than 50 times. That’s 50 missed chances to see not just behavior, but signs of deep nervous system dysregulation. Until we learn to recognize dysregulation as t…

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320: What the Vagus Nerve Has to Do With Your Child’s Behavior 12:56

2M ago12:56

12:56

Are you wondering why your child goes from calm to chaos in seconds? The truth is, these intense reactions aren't about willfulness or defiance. They’re signs of a dysregulated nervous system—and the vagus nerve plays a key role in all of it. Understanding how the vagus nerve affects behavior is a game-changer for parents. Once you know how to supp…

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Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research 50:58

2M ago50:58

50:58

In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real con…

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319: “I Hate You, Mom!”—What to Say When It Hurts Most 11:38

2M ago11:38

11:38

"I hate you, Mom!" These words can shatter even the strongest parent’s heart. In that moment, you're faced with a tidal wave of emotion. You might wonder what went wrong, or whether you're somehow failing as a parent. But the truth is—they don’t mean it. Let me help you understand what’s underneath those explosive words and how you can respond in a…

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318: The #1 Thought-Calming Strategy Every Parent of an Anxious Child Must Know 19:37

2M ago19:37

19:37

If your child constantly seeks reassurance, insists on certain routines, or melts down when things aren’t “just right,” they may be struggling with anxiety or even OCD. And while your instinct might be to soothe or fix things in the moment, that’s actually the most common mistake parents make. Let's dive into the #1 thought-calming strategy every p…

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317: The 3 WORST Supplements for ADHD (That Make Symptoms Worse) 13:06

2M ago13:06

13:06

Supplements for ADHD are everywhere—promising a natural fix for focus, anxiety, and emotional regulation. But here’s the problem: not all nutritional supplements are safe or effective for kids with Attention Deficit Hyperactivity Disorder (ADHD). In fact, some can actually make ADHD symptoms worse, especially in children with sensitive nervous syst…

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316: Beyond ADHD: Why Your Child’s Explosive Behavior Might Be a Mood Disorder 30:24

3M ago30:24

30:24

When your child frequently has intense emotional outbursts, it can leave you feeling helpless and unsure of how to help. You may have heard ADHD as a possible explanation, but sometimes these behaviors point to an underlying mood disorder that’s making it hard for your child to manage their emotions. Understanding this can change everything. Let me…

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Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work 2:26:39

3M ago2:26:39

2:26:39

In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects.Von Consumer Behavior Lab

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315: Dysregulated or Defiant? Understanding the Brain-Behavior Connection 12:47

3M ago12:47

12:47

Ever find yourself wondering if your child’s challenging behavior is just plain defiance or something more? What’s important to understand is that behavior isn’t simply a choice—often, it’s a window into what’s happening deep inside their brain and nervous system. Understanding the brain-behavior connection is key to unlocking why your child acts t…

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314: Stop the Spiral! How to Help Kids With Emotional Dysregulation and Anxiety 16:30

3M ago16:30

16:30

Emotional dysregulation and anxiety can turn everyday moments into massive meltdowns. You try everything you know: staying calm, explaining consequences, offering choices. But nothing sticks and the spiral keeps happening—again and again. Let me help you stop the spiral. In this article, we’ll break down how to put the CALMS Dysregulation Protocol …

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Behavioral science for agencies: media planning 33:31

3M ago33:31

33:31

In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts. We then look at some specific moments that brands can target – such as when people are in a…

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313: Emotional Dysregulation: Signs, Causes, and How to Help Your Child Regulate Emotions 18:35

3M ago18:35

18:35

Have you ever watched your child’s meltdown and felt completely lost on how to help? Those intense outbursts, shutdowns, or explosive reactions can be heartbreaking and exhausting — yet they often get misunderstood as just “bad behavior” or defiance. The truth is, emotional dysregulation runs much deeper, and without the right support, both kids an…

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312: What Is Emotional Dysregulation? 12:13

3M ago12:13

12:13

So many kids struggle with emotional dysregulation, but too often their struggles fly under the radar or get misunderstood. Instead of recognizing a child overwhelmed by feelings they can’t control, they’re labeled as “just being difficult” or even misdiagnosed. But beneath those behaviors lies a nervous system stuck in overdrive, quietly crying ou…

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311: Case Study: The Shocking Case of a 10-Year-Old Who Shot His Mom—What Emotional Dysregulation Teaches Us 21:18

3M ago21:18

21:18

When aggression, rage, or emotional outbursts take over your child’s world, it can feel like everything is spiraling out of control. But what if I told you that beneath those extreme behaviors lies a nervous system crying out for help? Today, we're diving into an incredibly serious and heartbreaking case—one that underscores what can happen when em…

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310: The Medical Mystery Behind Your Child’s Dysregulation, OCD, and Anxiety 24:51

3M ago24:51

24:51

When your child struggles with dysregulation, OCD, or anxiety, it’s easy to assume these challenges are purely mental or behavioral issues. But what if there’s a hidden medical mystery behind what you’re seeing? Oftentimes, underlying factors quietly influence your child's brain and body, turning their typical behaviors into overwhelming struggles.…

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How Five Guys uses the illusion of effort to make their burgers taste even better 31:52

3M ago31:52

31:52

In this episode, we look at the story of Five Guys and how they used behavioral science to become one of the most successful brands in the ‘better burger’ category. We identify some of the secrets to their success such as ending the experience on a high, harnessing the illusion of effort by letting dinners see into the kitchen and - perhaps most im…

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309: When Nothing’s Working… Here’s What a Brain Map Can Show You That Nothing Else Will 30:31

3M ago30:31

30:31

Feeling overwhelmed and out of options when it comes to your child’s challenges? When all the usual approaches fail, a brain map becomes a game-changer. It helps us understand what’s really going on so we can build a plan that uses your child’s strengths to support their challenges. In today’s episode, we’ll dive into how brain mapping works, why i…

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308: OCD at School: Helping Your Child Thrive in the Classroom 16:15

3M ago16:15

16:15

When your child has obsessive compulsive disorder (OCD), school often becomes a challenging and overwhelming place. Constant worries, perfectionism, and mental rituals can make focusing and learning feel almost impossible. These struggles can leave both kids and parents feeling frustrated and exhausted. But with the right support and understanding,…

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Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger 53:33

4M ago53:33

53:33

In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.Von Consumer Behavior Lab

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307: 5 Things Parents Shouldn't Say to Kids with OCD or Anxiety 11:16

4M ago11:16

11:16

As parents, understanding what’s really going on beneath our child’s anxiety or OCD is one of the most important things we can do to support them. When they're dysregulated, the things we tell them are more than just words—they can either comfort and guide or shame and overwhelm them. In those heightened moments, anxious or intrusive thoughts can t…

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306: The #1 Nutrient Your Child is Missing for Focus and Mood 12:23

4M ago12:23

12:23

When it comes to your child’s focus, mood, and overall well-being, one nutrient that often gets overlooked is magnesium. This powerful mineral supports over 300 essential processes in the body, from muscle function to energy production. Most importantly, it helps regulate brain function, including focus, mood, and emotional stability. If you’ve not…

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How Oatly used the messenger effect to become the world's most successful milk alternative 38:22

4M ago38:22

38:22

In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a …

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305: How to Stay Calm When Your Child Pushes Your Buttons (Oppositional ODD Parenting Tips) 12:47

4M ago12:47

12:47

Does it ever feel like everything is just too much to handle as a parent? Between the constant demands, emotional outbursts, and the pressure to stay composed, I know that it can feel impossible to stay calm when your child is pushing your buttons. You're not alone. Parenting can be incredibly challenging, especially when it feels like your own ner…

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304: ODD and ADHD: Understanding the Oppositional Defiant Disorder/ADHD Overlap and How to Help 14:15

4M ago14:15

14:15

Parenting kids with ADHD or ODD can be incredibly challenging, but it’s important to remember that these behaviors aren’t a reflection of defiance or bad parenting. I understand how easy it is to feel stuck in a cycle of frustration and miscommunication, but the key lies in recognizing that these behaviors stem from neurological differences, not a …

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Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer 51:27

4M ago51:27

51:27

In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bl…

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Behavioral Science Podcasts

Podcasts, die es wert sind, gehört zu werden

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