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Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Manage episode 508238352 series 3438351
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.
86 Episoden
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 508238352 series 3438351
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.
86 Episoden
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