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Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Manage episode 519054716 series 3438351
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
91 Episoden
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 519054716 series 3438351
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
91 Episoden
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