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Sticker Shock ft. Carl Anthony of Automoblog & AutoVision News
Manage episode 362789884 series 3474222
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The average price paid for a new vehicle in the United States reached its highest in June 2022, according to Kelley Blue Book. Average transaction prices surpassed $48,000 for new vehicles, beating the previous high of $47,202 set in December 2021. The rising transaction prices also impacted hybrid and EV buyers.
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Carl Anthony, Managing Editor of Automoblog and AutoVision News, examines the key data points and findings from Kelley Blue Book. He looks at things through an experiential marketing and economics lens, wondering if this will hurt how consumers view ADAS and if automakers run the risk of trying to over-monetize software-defined architectures.
"On one hand, as someone who works in automotive, the data is fascinating as data like this often is," Anthony said. "However, as a consumer who sticks to a budget, it's a bit concerning, as we have been watching the average transaction price for new cars reach historic highs again and again since at least 2018."
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