Meet the Creators of SudoMagic: Zoe Sandoval & Matthew Ragan

Arts Management and Technology Laboratory

AMTLab Lead Researcher, Hannah Brainard talks with Zoey Sandoval and Matthew Ragan, the creators of SudoMagic, a design and software development studio, which focuses on immersive experiences.

In this podcast, Sandoval and Ragan share how their respective backgrounds in filmmaking and performance have set them up for careers in immersive design. After meeting at a conference for Art & Technology in 2015, the collaborators combined their talents to form the design studio 2020 and work with companies such as Meta, Apple, T-Mobile, and Dell as they reimagined their physical spaces. Sandoval and Ragan discuss TouchDesigner and other software and hardware used to create these experiences. Diving into the creative process, storytelling and participatory design are recurring elements in their work, including recent projects Calaveras (This is Not a Sugar Skull) , and Lumisphere Experience. While artificial intelligence and machine learning have been tools in their artistic practice, Sandvol and Ragan offer predictions and ethical concerns around how these models may be trained and implemented in the future.