🇬🇧187: April Dunford: How to Nail Product Positioning

ARRtist on AIR - Meaningful conversations with SaaS leaders

With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius Göllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

• What is Positioning and how do we actually do it?
• Signs and Indicators you have bad positioning
• The 5 most important Components of Positioning
  • Competitive Alternatives
  • Differentiated "Features" or "Capabilities"
  • Value for customers
  • Target Customer Segmentation
  • Market Category
• How to setup a best practice process to define your own positioning and get the right answers for the 5 components
• The McDonalds Milkshake Paradoxon - What`s behind?
• How to challenge your positioning by constant talks with existing customers
• The importance of understanding your real value pools for customers
• Many best practices and war stories from Aprils more than 200 positioning projects

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Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/

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Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/

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Unser Werbepartner: Flex Capital

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Related AoA Shows: 🇬🇧172: The power of brand positioning

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Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter