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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Trifecta of Outdoor Eye Disease
Manage episode 426245129 series 3379768
Inhalt bereitgestellt von AWLS. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von AWLS oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
One is painful, one is noticeable, one will cause blindness. These three eye diseases happen, in part, because we go outdoors in the sun. Listen and learn about the trifecta of outdoor eye disease.
170 Episoden
Manage episode 426245129 series 3379768
Inhalt bereitgestellt von AWLS. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von AWLS oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
One is painful, one is noticeable, one will cause blindness. These three eye diseases happen, in part, because we go outdoors in the sun. Listen and learn about the trifecta of outdoor eye disease.
170 Episoden
ทุกตอน
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Advanced Wilderness Life Support (AWLS)
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In this episode, Sarah Atwill Petelinsek sits down with Beverly Albert, an endurance athlete who attempted the Wasatch 100, one of the most grueling 100-mile trail races. But this isn’t just a story about the race—it’s about the pivotal moment of choosing to turn around. We often celebrate pushing forward at all costs, but what about the strength it takes to step back? Beverly shares her insights on making the tough decision to quit, the lessons learned from walking away, and how success isn’t always about crossing the finish line—it’s about knowing when to pivot. Join us for an inspiring discussion on resilience, self-awareness, and redefining what it means to win. 🎧 Tune in now—because sometimes, turning around is the bravest step forward. Sarah Atwill Petelinsek - sarah.petelinsek@hsc.utah.edu Beverly Albert - beverly.albert@rm.edu…
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Advanced Wilderness Life Support (AWLS)
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In Wild Vitals , we explore the essential skills needed to assess and monitor vital signs in the backcountry—where quick thinking can make all the difference. From checking pulse and respiration to recognizing signs of hypothermia, dehydration, and shock, this podcast equips outdoor adventurers with the knowledge they need to keep themselves and others safe in remote environments. Whether you’re a hiker, camper, or first responder, tune in to stay prepared for any wilderness emergency.…
Welcome to Settle Down, the podcast where we dive deep into the science and impact of flocculation in water treatment. This podcast unpacks how flocculation works, its role in treating water, and how you can use it in the backcountry. Join us as we explore insights, real-world applications, and the fascinating ways science helps turn murky water crystal clear. Stay tuned—because knowledge is the first step to clean water!…
Dive into the adrenaline-fueled world of coasteering with Coastal Rush, the podcast that takes you along rugged shorelines, crashing waves, and daring cliff jumps. Whether you’re a seasoned adventurer or new to the sport, join us for expert insights, medical issues, and safety tips on navigating the wild coast. Get ready to explore where land meets sea—one leap at a time!…
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Advanced Wilderness Life Support (AWLS)
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Explore the power of nature and the human spirit in Wild Resilience , a podcast dedicated to adventurers navigating life with autoimmune diseases. Join us as we share inspiring stories, expert advice, and practical tips on how to safely embrace the outdoors while managing chronic illness. Whether you’re hiking, camping, or simply seeking solace in nature, this podcast is your guide to thriving in the wild—against the odds.…
Explore the powerful connection between hiking and brain health. This podcast dives into how hiking can reduce the risk of dementia, and improve mental clarity. Join us for expert insights, new research data and practical tips to keep your mind sharp—one trail at a time.
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Advanced Wilderness Life Support (AWLS)
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In this episode, we dive into the fascinating intersection of brain health, dehydration, and wilderness medicine. Learn how dehydration impacts cognitive function, decision-making, and survival instincts, especially in outdoor and emergency situations. We’ll tell you how to recognize the signs of dehydration and treat it effectively in remote or challenging environments. Don’t miss this essential guide to keeping your mind sharp when it matters most!…
It is found everywhere, and is plaguing camping trips and people who travel. Delve into the world of norovirus with our podcast, uncovering the science, symptoms, and prevention of one of the most common and contagious stomach bugs. We explore everything you need to know to stay informed and healthy.…
From icy rinks to intense scrimmages, this podcast dives into the unique world of broomball and boot hockey. Explore the culture of these winter sports, along with expert insights into the most common injuries players face. From sprains and fractures to hypothermia and frostbite, we cover it all to keep you playing safely and competitively.…
Unpacking RED-S (Relative Energy Deficiency in Sport), this podcast explores the science, stories, and solutions behind energy imbalance in athletes. From performance impacts to long-term health, join us as we fuel the conversation on thriving in sport and life.
It is more common than you think. Listen as we unravel the mysteries of leptospirosis. In this podcast, we dive into the science surrounding this zoonotic disease. We shed light on how to keep your dog safe from this pathogen, as this is a condition that affects both humans and animals worldwide. Tune in to stay informed and engaged in the fight against leptospirosis.…
Join us on this episode as we dive into the groundbreaking advancements in the fight against malaria. Discover the science, and global impact of a promising new malaria vaccine that could transform millions of lives.
Learn about the hidden dangers of Swimming-Induced Pulmonary Edema (SIPE), a condition affecting swimmers, divers, and triathletes. Listen as Dr. Kathy Vidlock dives into the science behind SIPE, its symptoms, causes, prevention strategies, and real-life experiences. Discover how to stay safe while pushing your limits in the water.…
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Advanced Wilderness Life Support (AWLS)
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Planning a backcountry adventure? This episode covers the must-have antibiotics for your first aid kit, when and how to use them, and tips for treating infections in wilderness areas.
Explore the hidden dangers of Acanthamoeba, a microscopic organism that can attach to contact lenses, causing severe eye infections like keratitis and even blindness. Learn how it happens, who’s at risk, and the steps to protect your vision.
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