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055: David Thomson on behavioural science for sustainability
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Manage episode 404797529 series 3556050
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I welcome David Thomson, VP and Head of the Sustainability Practice at BEworks. Dave is a cognitive experimental psychologist working with large multinational corporations and governments on behaviour change challenges such as electricity consumption reduction, adoption of energy efficient technology and food waste reduction; all of which we touch on in the podcast.
Show notes
- How do we bridge the values-action gap in sustainability?
- Who’s responsibility is it – companies’ or consumers’?
- The Tesla status symbol
- Giving immediate benefits to solve a long-term problem
- How prevalent is corporate greenwashing?
- How to help people reduce domestic electricity consumption
- Moving from small, isolated experiments to impact at scale
- What makes great experimental design?
- What mistakes has Dave made?
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