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053: Michelle Hilscher on behavioural science in financial services
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Name one thing that we all think about or discuss every single day… money. We carry so many unconscious biases when it comes to looking after our finances. You probably think you’re the exception…
Michelle Hilscher leads the financial services practice at BEworks and, armed with a PhD in cognitive psychology from the University of Toronto, is particularly interested in applying behavioural science to bring about improvements in financial decision-making and financial well-being.
Show notes
- Connecting the dots between cognitive psychology and financial services
- Belief bias
- Why is there so much interest in the BS of our finances?
- Is the sector ahead of the game?
- Pros and cons of mental accounting biases
- Windfall spending patterns post-COVID
- ‘Save More Tomorrow’: keeping people’s savings on track for the long-term
- Resolving fraud: putting customers in control
- Enforced boundaries and self-regulation
- FAFSA: psychological barriers to filling out the US college financial aid application form; neat solutions to improving educational outcomes
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