))
047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on December 27, 2024 11:08 (
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 404797537 series 3556050
Inhalt bereitgestellt von Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
In partnership with BEworks, one of the very best behavioural science consultancies globally.
Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.
Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.
Show notes
- Cerita’s academic path into behavioural science – from law to engineering psychology
- From Ford to Kimberly-Clark to Coca-Cola
- How the profession has changed over 30 years, and what still excites Cerita about it
- Kimberly-Clark case study: tackling personal hygiene on the factory floor
- The next frontier for behavioural science: data science, behaviour and decision making in the metaverse
- Getting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?
- What would Cerita ask back from the industry?
Subscribe for more here
Click here to access rewards to power your brain
Follow me on Twitter
Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
85 Episoden
Teilen
