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Inhalt bereitgestellt von Curiosity Public. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Curiosity Public oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Inhalt bereitgestellt von Curiosity Public. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Curiosity Public oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Curiosity Public - our highly opinionated, thought-provoking, and curiosity-driven journey of all things spirits!
…
continue reading
258 Episoden
Alle als (un)gespielt markieren ...
Manage series 2854087
Inhalt bereitgestellt von Curiosity Public. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Curiosity Public oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Curiosity Public - our highly opinionated, thought-provoking, and curiosity-driven journey of all things spirits!
…
continue reading
258 Episoden
すべてのエピソード
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
If the whiskey industry is going down, does whiskeytube follow? OH and as usual Dutch brings up Oak Island and how bad our audio is, per the norm :)Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
Articles we mention: https://robbreport.com/food-drink/spirits/jack-daniels-parent-company-brown-forman-closing-glenglassaugh-scotch-distillery-1236181670/ https://www.prnewswire.com/news-releases/whiskey-house-of-kentucky-announces-industry-changing-distillery-and-custom-whiskey-production-program-301953867.html https://www.washingtonpost.com/business/2025/01/12/alcohol-consumption-industry/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
We recap our predictions from last year, and craft new ones for the new year, including wishes too.Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
Articles we discuss in this episode: https://www.cbsnews.com/news/vodka-maker-stoli-group-bankruptcy/ https://www.ntd.com/stoli-vodka-and-kentucky-owl-file-for-bankruptcy-following-cyberattack-russian-seizures_1032298.html https://www.thespiritsbusiness.com/2024/12/johnnie-walker-debuts-52yo-blend/ https://www.thespiritsbusiness.com/2024/12/whisky-exchange-selects-whisky-of-the-year/ https://www.thespiritsbusiness.com/2024/12/the-design-packaging-masters-2024/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
We've got a new set, which has inspired us to create new types of content. We hope you'll like it too!Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
Articles we discuss in this episode: https://www.thedrinksbusiness.com/2024/10/japans-suntory-plans-to-up-whisky-prices/ https://www.forbes.com/sites/marklittler/2024/10/28/is-whisky-really-just-for-drinking/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
Articles we discussed in this episode: https://www.thespiritsbusiness.com/2024/11/us-spirits-face-challenging-2025/ https://www.cnn.com/2024/11/04/business/alcohol-spirits-beer-sales-inflation/index.html https://www.wine-searcher.com/m/2024/10/biggest-us-wine-distributor-slashes-staff https://www.thespiritsbusiness.com/2024/10/mgp-disappointed-with-sales-forecast/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
Articles we discuss in this episode: https://www.thespiritsbusiness.com/2024/09/johnnie-walker-unveils-worlds-lightest-whisky-bottle/ https://www.thespiritsbusiness.com/2024/09/johnnie-walker-trials-paper-bottle-in-on-trade/ https://www.thespiritsbusiness.com/2024/09/lebron-james-creates-bottle-for-hennessy/ https://www.thespiritsbusiness.com/2024/09/mijenta-pushes-innovation-with-maestra-selection/ https://www.thespiritsbusiness.com/2024/09/glenlivet-releases-oldest-whisky-to-date/ https://www.thespiritsbusiness.com/2024/09/captain-morgan-partners-with-pepsi-on-rtd/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
As we move deeper into colder weather, we've been watching more tv, have you noticed? We discuss our latest favs.Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
Dutch and Jules recap their visit to London attending The Whisky Exchange's Whisky Show.Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
What an incredible time! Thank you for all who attended our first ever meetup, the Ultimate Spirits Convention. Don't worry for those who missed this opportunity, the plan is to make this an annual thing (fingers crossed).Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
Articles we discuss in this episode: https://www.thespiritsbusiness.com/2024/08/nebraska-retracts-287-spirits-tax-hike-plan/ https://www.thespiritsbusiness.com/2024/08/de-nada-unveils-first-aluminium-tequila-bottle/ https://www.thespiritsbusiness.com/2024/08/self-cooling-can-to-revolutionise-rtds/ https://www.thespiritsbusiness.com/2024/08/tiktok-updates-alcohol-advertising-policy/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
The news article, if you are interested: https://ktla.com/news/local-news/2-southern-california-men-convicted-of-robbery-spree-targeting-bevmo-liquor-stores/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
We can finally talk about RoboDoc and Axel F - have you seen them?Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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Curiosity Public's Podcast
![Curiosity Public's Podcast podcast artwork](/static/images/64pixel.png)
Articles that inspired this news feed: https://www.thespiritsbusiness.com/2024/07/havana-club-embraces-closed-loop-distribution/ https://www.thespiritsbusiness.com/2024/07/glendronach-redesigns-core-range/ https://www.thespiritsbusiness.com/2024/07/call-to-cut-irelands-alcohol-tax/ https://www.thedrinksbusiness.com/2024/07/nebraska-proposes-287-tax-hike-on-spirits/ https://mynorthwest.com/3970602/customers-confused-over-spirits-fee-showing-up-on-target-rece/ Check us out on Instagram @curiosity_public https://www.instagram.com/curiosity_public/ Watch us on YouTube https://www.youtube.com/channel/UCcplnOSfcnOh5paIL2LdaAw We have t-shirts! Grab them here: https://curiosity-public.myspreadshop.com/all https://www.redbubble.com/people/CuriosityPublic/shop Join our Patreon: https://www.patreon.com/CuriosityPublic Stay curious! All claims made here about alcohol, whether in this podcast, in this description, or on our Youtube channel, are solely our opinions and intended only for those of legal drinking age. All links provided here should only be accessed by those of legal drinking age.…
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