Player FM - Internet Radio Done Right
56 subscribers
Checked 4M ago
Vor sieben Jahren hinzugefügt
Inhalt bereitgestellt von 2x eCommerce and Kunle Campbell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von 2x eCommerce and Kunle Campbell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!
Gehen Sie mit der App Player FM offline!
Podcasts, die es wert sind, gehört zu werden
GESPONSERT
It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…
2X eCommerce Podcast
Alle als (un)gespielt markieren ...
Manage series 2394134
Inhalt bereitgestellt von 2x eCommerce and Kunle Campbell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von 2x eCommerce and Kunle Campbell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
…
continue reading
541 Episoden
Alle als (un)gespielt markieren ...
Manage series 2394134
Inhalt bereitgestellt von 2x eCommerce and Kunle Campbell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von 2x eCommerce and Kunle Campbell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
…
continue reading
541 Episoden
Alle Folgen
×2
2X eCommerce Podcast

1 Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran 42:41
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran , Head of Global Commerce Strategy at Carrier Global , to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce. Steven shares: How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify. The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences. Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities. The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers. Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks. Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce. Listen now to learn how to future-proof your B2B strategy! (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript. ★ Support this podcast ★…
2
2X eCommerce Podcast

🚚 ABOUT COREY GANIM: Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network , a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN (00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim (03:29) - Overview of Guest's Businesses (04:28) - The Wholesale Network Community (06:10) - Amazon and Other Selling Channels (06:36) - Product Categories and Group Buys (07:43) - Guest's Origin Story (10:41) - Starting in Wholesale (11:39) - Finding and Working with Suppliers (16:57) - First Wholesale Deal and Growth (18:39) - Breaking Down a Group Buy Deal (23:50) - Unit Economics and Profit Margins (26:25) - Team and Automation (27:42) - Navigating Amazon's Gating Issues (29:08) - Building a Strong Community (30:28) - Challenging and Milestone Deals (33:14) - 2025 Outlook and Opportunities (39:12) - Amazon Advertising Tips (41:43) - Ensuring Supply Chain Authenticity (44:36) - Building a Robust Wholesale Business (47:52) - Conclusion and Resources ★ Support this podcast ★ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. Click here to view the episode transcript.…
2
2X eCommerce Podcast

1 From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder 53:54
🦷 ABOUT BRYNN SNYDER: Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving , not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises. (00:00) - (00:34) - Introducing the 2X eCommerce Podcast (03:56) - How Slate Electric Flosser Works (06:15) - Challenges and Successes in Product Development (20:18) - Funding and Launching Slate (22:39) - Navigating Manufacturing and Iterations (24:58) - Growth and Future Plans for Slate (27:35) - Scaling from Kickstarter to $1M (27:55) - Building Trust with Dental Professionals (29:31) - Expanding Sales Channels: Amazon and Beyond (30:18) - Protecting Intellectual Property (33:16) - Team Growth and Strategic Hiring (35:13) - Defining the Slate Brand (38:30) - Marketplace Strategy and Education (43:54) - Influencer Collaborations and Performance (49:04) - Reflections and Advice for Entrepreneurs (53:00) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra 42:12
Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency. (00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results. (00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the code ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
Subscribe to our Newsletter → https://subscribe.2xecommerce.com/ --- In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025 . From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta’s advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google’s Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations. (00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
2
2X eCommerce Podcast

Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3 ★ Support this podcast ★…
Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4 📧 Subscribe to Our Conscious Commerce Newsletter: https://subscribe.2xecommerce.com 📚 Get a Copy of the host, Kunle’s Book: E-Commerce Growth Strategy Amazon: https://amzn.to/3ybY6WS Walmart: https://bit.ly/3swOuDe Kogan Page: https://bit.ly/44DylLn Barnes & Noble: https://bit.ly/3Pgd4B4 WHSmith: https://bit.ly/4bfr9r3 Strategic Actions for a Profitable Q1: eCommerce Insights for 2025 In this episode of 2X eCommerce, we delve into six key actions to take in Q1 to set the foundation for a successful 2025. The episode covers strategies for brand building, optimizing gross margins, improving cash flow, rethinking pricing strategies, building a strong team, and expanding into new channels like TikTok Shop. Also introduced is the Scale-Up Blueprint 2025 coaching program, exclusive to 12 eCommerce operators. Tune in for actionable steps to increase profitability and growth in the New Year. (00:00) - Introduction and Episode Delay (00:41) - Planning for 2025 (01:11) - Key Actions for Q1 (02:14) - Top of Funnel Reinvestment (06:21) - Optimizing Gross Margins (08:14) - Cashflow Management (09:53) - Rethinking Pricing Strategy (10:51) - Building the Right Team (12:16) - Expanding into New Channels (13:04) - Conclusion and Coaching Program Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday. (00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the Episode Inspire Brand Group Marin Ištvanić’s agency, specializing in Meta ad campaigns for eCommerce brands. Website: Inspire Digital Group Funnel Calculator A custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance. Promised to be shared with the audience via the show notes. ABO and Advantage Shopping Plus Strategies discussed for testing and scaling ad campaigns. Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps. Analytics Tools Triple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns. Northbeam: Another analytics tool for tracking ad performance and audience behavior. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi , a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources. (00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense : A platform used for sourcing creators and generating user-generated content (UGC). TikTok Shop : A growing social commerce platform that integrates shopping directly into the TikTok experience. Shopify and Shop App : Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation. SPINS and Nielsen Data : Tools for retail sales analytics, used to gather insights about performance in stores like Walmart. Books Mentioned Winning Is Everything by Tim Grover: A recommended read by Ron Shah. Community Management Obvi’s Facebook Group : A 105,000-member community of loyal customers actively engaging around collagen and wellness topics. Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. 2️⃣ Address Validator ↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address Validator Address Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers. With Address Validator, you can: Prevent delivery errors and save on reshipping costs. Enhance customer trust with faster, hassle-free deliveries. Automate address validation, freeing up time for your team to focus on growth. To learn more, visit AddressValidator.com . Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now. ★ Support this podcast ★…
2
2X eCommerce Podcast

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty. (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T Creators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
2
2X eCommerce Podcast

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists. (00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass : www.gloriachoupr.com/masterclass Freebie : www.gloriachoupr.com/giftguide Program : www.getfeaturedaccelerator.com Creators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel 37:42
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining Operations In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions. (00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/ Pitney Bowes: https://www.pitneybowes.com/ Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—use the could ‘2x’ when you sign up or click here . New customers only. Terms and conditions apply. ★ Support this podcast ★…
2
2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep458/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs. (00:00) - How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers (02:48) - Interview with Ian: Oceans' Origin Story (05:04) - Challenges and Opportunities in Global Talent (10:09) - REVIEWS.io: Boosting Your Brand's Credibility (12:13) - Integrating Global Talent into Your Business (18:08) - Content Creation and Influencer Marketing (21:24) - Challenges in eCommerce Operations (22:46) - Impact of AI on Talent Sourcing and Execution (25:54) - Balancing Productivity and Authenticity with AI (31:52) - Hiring and Training Strategies for eCommerce (34:40) - Managing Remote Teams Effectively (39:11) - Special Offers and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Ian Myers - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

1 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov 51:54
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies. 00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov 01:14 Effective Ad Creative Strategies 02:30 Meet Lachezar: Journey into eCommerce 07:35 Agency Growth and Market Positioning 09:27 Innovative Ad Formats for 2024 10:43 Boost Your Visibility with Reviews.io 15:07 Customer-Centric Advertising Techniques 20:40 Crafting Compelling Video Creatives 25:22 Balancing Ad Creative Types for DTC Brands 26:31 Optimizing Ad Concepts and Hooks 28:57 Case Study: Loop Earplugs' Marketing Strategy 33:43 Understanding Your Ideal Customer Profile (ICP) 38:42 The Role of AI in Media Buying and Creative Strategy 48:10 Maximizing AOV with Creative Strategies 50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts ★ Support this podcast ★…
2
2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep456/ In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Elery, the founder of Nift, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how Nift offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, Nift allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Elery shares insights into managing Nift accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how Nift's approach can provide a more efficient path to growth. 00:00 How Nift is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer 01:59 Meet Elery: The Visionary Behind Nift 02:28 Elery's Journey: From Tech Enthusiast to Marketing Innovator 04:44 The Problem with Traditional Advertising 05:54 Introducing Nift: A Revolutionary Platform 08:56 How Nift Works: A Deep Dive 13:15 Success Stories: Brands Thriving with Nift 16:35 Optimizing Your Marketing Strategy with Nift 18:57 Nift's Unique Approach to Customer Engagement 26:44 Scaling with Nift: Opportunities for Emerging Brands 37:05 Getting Started with Nift: Tips and Offers 42:07 Conclusion: Embrace the Future of Customer Acquisition Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:27) - Success Stories: Brands Thriving with NIFT (18:47) - Optimizing Your Marketing Strategy with NIFT (21:09) - NIFT's Unique Approach to Customer Engagement (28:56) - Scaling with NIFT: Opportunities for Emerging Brands (39:17) - Getting Started with NIFT: Tips and Offers (44:19) - Conclusion: Embrace the Future of Customer Acquisition ★ Support this podcast ★…
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep455/ In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably. (00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell (00:14) - Introduction (01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy (04:13) - Selecting the Perfect 3PL Partner (06:08) - Boost Your Visibility with Reviews.io (08:12) - Mastering Supply Chain Optimization (11:09) - Harnessing Automation for eCommerce Success (14:50) - Outsourcing Non-Core Tasks for Growth (15:40) - Conclusion and Key Takeaways Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is proudly brought to you by: 1️⃣ ShipAccel ↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights , and automate your workflows to focus more on growing your business. Whether you’re handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel. Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io ↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights. 00:00 Introduction to Q4 Strategies 01:20 Early Engagement and VIP Strategies 02:24 Balancing Profitability with Smart Discounts 04:02 Understanding Contribution Margin 05:45 Maximizing Email and SMS Marketing 09:42 Leveraging Influencers and Retargeting 13:49 Optimizing Landing Pages and Post-Sale Retention 15:19 Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell 25:23
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep453/ S9 EP54: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing. The PROFIT Framework P: P&L Impact and Marketing Efficiency Ratio Understanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability. R: Retargeting and Demand Capture Strategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture. O: Optimizing Demand Generation Activities Kunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process. F: Frequency and Relevance in Email and SMS Marketing The role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness. I: Integration Across Channels and Tools How integrating data from all departments improves the efficiency and effectiveness of marketing efforts. T: Testing and Continuous Improvement Kunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement. (00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep451/ S9 EP53: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens. (00:00) - Introduction to Scaling eCommerce Brands (00:17) - Deep Dive into Product Innovation (05:30) - Starting Scrappy and Gathering Data (10:22) - Refining and Testing Your Core Offering (12:58) - Leveraging Customer Reviews and Feedback (18:30) - Creating a Strong Unique Selling Proposition (USP) (22:49) - Setting Up a Continuous Feedback Loop (26:27) - Conclusion and Next Steps Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP53: In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses. 00:00 Introduction to the Three Pillars of E-commerce Growth 00:36 Welcome and Episode Overview 02:11 Deep Dive into Product Innovation 16:01 Marketing Strategies for E-commerce Growth 25:31 Operational Excellence and Financial Insights 32:01 The Power of Simplicity and Focus 34:03 Conclusion and Final Thoughts Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Sponsors: This episode is brought to you by: REVIEWS.io Drive Sales & Reduce Marketing Spending with REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. Get 10% off your first year—mention ‘2x eCommerce’ when you sign up. New customers only. Terms and conditions apply. Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

1 From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO 1:03:10
1:03:10
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:03:10
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels. Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions. (00:00) - Introduction and Business Overview (00:08) - Challenges and Strategies in 2022 (00:18) - Google's Q4 Expectations (01:17) - Scaling a DTC Brand: Insights from Kelly Thornton (02:20) - Welcome Back, Kelly Thornton (03:40) - Operations and Logistics in Chicago (06:46) - P&L Management and Profitability (09:55) - Impact of Elections on Business (17:47) - Cost Management Strategies (23:33) - Marketing Efficiency and Channel Management (30:53) - Investment Priorities and Channel Diversification (34:47) - Diversifying Marketing Channels (35:31) - Evaluating Channel Performance (36:45) - Data-Driven Decision Making (38:47) - Customer Acquisition Strategies (42:09) - Subscription Models and Customer Experience (46:55) - Exploring New Sales Channels (53:32) - Influencer Marketing Evolution (57:53) - Future Outlook and Expansion Plans (59:30) - Final Thoughts and Advice for Entrepreneurs (01:01:46) - Conclusion and Wrap-Up Guest’s Links: Website: Tiege Hanley → https://www.tiege.com/ LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Creators & Guests Kunle Campbell - Host Kelley Thornton - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway 1:02:08
1:02:08
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:02:08
Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com S9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard , a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers. Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop , she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator , Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator , helping them craft impactful brand stories and drive success. Guest’s Links: Website: The Clarity Wizard → https://www.theclaritywizard.com/ LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/ Connect with 2X eCommerce: Website: 2X eCommerce Website → https://2xecommerce.com/podcast/ Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/ Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/ Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Buy on Amazon → https://amzn.to/3ybY6WS Buy on Walmart → https://bit.ly/3swOuDe Buy on Kogan Page → https://bit.ly/44DylLn Buy on Barnes & Noble → https://bit.ly/3Pgd4B4 Buy on WHSmith → https://bit.ly/4bfr9r3 Creators & Guests Kunle Campbell - Host Kathy Guzmán Galloway - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene. Full episode: S7:E13 | From $500 to $50M+: The Story of Kosmos Q https://2xecommerce.com/podcast/ep355/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape. Full episode: S7:E16. https://2xecommerce.com/podcast/ep358/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand. Full episode: S9:E35 | $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neist https://2xecommerce.com/podcast/ep444/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Alex Neist - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive. Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav Sheth Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nirav Sheth - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34. Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant 6:47
In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind. Listen to the full episode here: https://2xecommerce.com/podcast/ep433/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sabir Semerkant - Guest ★ Support this podcast ★…
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/ Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—l Listen to the full episode at https://2xecommerce.com/podcast/ep424/. Sign up to the Conscious Commerce Newsletter: A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Sign Up here: https://subscribe.2xecommerce.com/subscribe Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Depesh Mandalia - Guest ★ Support this podcast ★…
In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include: - August Break: Kunle will be taking the rest of August off to recharge and spend time with family. - Importance of Rest: Emphasis on the importance of sleep and mental health. - Interim Content: Short episodes will be released every three days, featuring key clips from past episodes. - September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies. - New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips. Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights. --- Creators & Guests Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth. Dylan Jahraus’ Free Webinar: Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform. Sign Up here: https://etsy.dylanjahraus.com/watch (00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus (02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business (03:18) - Dylan's Background and Journey to Etsy Success (04:48) - Key Takeaways from Early eCommerce Experience (06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business (08:41) - Etsy's Evolution from 2016 to 2024 (10:15) - Navigating Etsy's Marketplace and Customer Expectations (21:45) - Strategies for High Revenue on Etsy (23:48) - Balanced Product Mix for High Revenue (24:29) - Importance of Product Curation (26:22) - Running an Etsy Business Without Making Products (29:41) - Optimizing Etsy Listings for Higher Conversion (34:39) - Top Categories to Sell and Avoid on Etsy (38:48) - Maximizing Customer Lifetime Value (44:43) - Final Thoughts and Resources Sign up to the 2X Newsletter: After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders. Moving forward, you can find all the show notes for this podcast in the 2X Newsletter. Plus, I’ll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips. Sign Up here: https://subscribe.2xecommerce.com/subscribe Creators & Guests Kunle Campbell - Host Dylan Jahraus - Guest ★ Support this podcast ★…
Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen. Guest’s Links: Website: Read the Book: How I Sold a Million Stars LinkedIn: Ryan Hart Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube (00:00) - How Ryan Sold a Million Stars (04:10) - Introduction to Digital Products (04:24) - From Insurance to E-commerce (05:47) - Building the First Digital Product (07:55) - The Star Dedication Concept (10:05) - Developing the Star Dedication Platform (13:58) - Launching with Groupon and Other Platforms (20:45) - Collecting Customer Feedback (21:54) - Expanding Product Offerings (23:11) - Business Growth and Exit Strategy (25:23) - Revenue and Side Business Insights (26:04) - Full-Time Job and Side Hustle (26:53) - Decision to Sell the Business (31:09) - Life After Selling the Business (32:35) - Current Ventures and Advice (37:17) - Final Thoughts and Takeaways Creators & Guests Kunle Campbell - Host Ryan Hart - Guest ★ Support this podcast ★…
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN. (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette (01:29) - Introduction to the Episode (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble (08:18) - Exciting Services: Paid Media and SEO (09:16) - Impact of AI on Search and SEO (11:02) - SEO Strategies for eCommerce Brands (18:37) - Role of SEO Agencies in the New Era (20:47) - The Rise of Social Search Platforms (34:34) - Conversion Rate Optimization (CRO) (44:59) - Google's API Leak and SEO Insights (47:34) - Conclusion and Final Thoughts Guest’s Links: Website: Galactic Fed _____________________________ LinkedIn: Zach Boyette LinkedIn: Irina Papuc Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Creators & Guests Kunle Campbell - Host Zach Boyette - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business! 📝 Shownotes for this episode Guest’s Links: Website: Clearco - invoice funding for eCommerce Website: HatLaunch - get your own custom hats _____________________________ LinkedIn: Andrew Curtis LinkedIn: Robert Hamm LinkedIn: Tyler Smith Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube (00:00) - Introduction to Capital Management (01:14) - Meet the Guests: Clearco and Hat Launch (03:09) - The Hat Launch Journey (03:50) - Scaling with Automation and Innovation (04:50) - Navigating Capital Challenges (06:41) - Leveraging Clearco and PayPal (18:13) - The Role of Marketing in Growth (22:44) - Financial Strategies and Trends (27:51) - Customer Cashflow Management with Clerico (28:26) - Diverse Uses of Clerico Funding (29:23) - Monthly Invoicing and Ad Spend (29:47) - When to Consider Invoice Financing (31:55) - The Importance of Profitability in Ad Spend (33:08) - Clearco's Unique Financing Approach (39:32) - Navigating Platform Volatility (44:28) - Synergy Between Finance and Advertising (45:50) - Diversifying Revenue Streams (54:00) - Final Thoughts and Resources Creators & Guests Robert Hamm - Guest Tyler Smith - Guest Andrew Curtis - Guest Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization. (00:00) - Introduction to the Episode (00:33) - The Emotional vs. Functional Debate in Advertising (01:43) - Deepesh Mandalia's Journey and Expertise (04:02) - The Evolution of Deepesh's Career (08:28) - The 5W Avatar Framework (19:47) - Stages of Awareness in Marketing (24:10) - Creating Effective Ad Campaigns (29:09) - Analyzing Ad Performance (30:16) - Analyzing Ad Effectiveness (31:00) - E-commerce Metrics and Insights (31:32) - Optimizing Instagram Ads (34:08) - Leveraging AI for Advertising (35:12) - Building AI-Powered Tools (40:45) - AI in Video and Image Creation (49:33) - Rapid Fire Questions (54:40) - Special Offer and Conclusion Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346 📝 Shownotes for this episode Guest’s Links: Website: Depesh's Ad Signals Platform LinkedIn: Depesh's LinkedIn Profile Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Depesh Mandalia - Guest Kunle Campbell - Host ★ Support this podcast ★…
Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction. (00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm (01:00) - Introduction to the Podcast and Guest (02:30) - Tyler Delman's Journey to B2B Marketing (04:42) - The Importance of Branded Packaging (11:26) - Maximizing Customer Lifetime Value (15:55) - Personalization in Unboxing Experiences (20:18) - Implementing Personalized Inserts (30:17) - Conclusion and Contact Information Guest’s Links: Website: UnDigital - Unboxing Experience Platform LinkedIn: Tyler's LinkedIn Profile LinkedIn: UnDigital's LinkedIn Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Tyler Delarm - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

1 $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist 1:32:59
1:32:59
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:32:59
In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product. Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development. The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products. (00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist (01:00) - Introduction to the 2x eCommerce Podcast (03:15) - Alex Neist's Journey: From Athlete to Entrepreneur (12:09) - The Birth of Hostage Tape (19:26) - Scaling Hostage Tape to Success (24:59) - Marketing Strategies and Brand Building (43:57) - Team Building and Company Culture (47:09) - Building a Positive Team Culture (48:16) - The Success Behind Hostage Tape (50:11) - Joe Rogan Sponsorship Journey (52:23) - Influencer Marketing Strategies (01:05:16) - The Science of Nose Breathing (01:17:37) - Retail Expansion Plans (01:23:07) - Mindset and Visualization Techniques (01:29:59) - Rapid Fire Questions Guest’s Links: Website: Hostage Tape LinkedIn: Alex’s LinkedIn Profile LinkedIn: Hostage Tapes' LinkedIn IG: Hostage Tape's IG Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Alex Neist - Guest Kunle Campbell - Host ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova 57:10
In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic influencer selection, and detailed contract structuring to ensure campaign success. Nadia shares her journey from novice to expert, highlighting her experience in developing and executing influencer marketing strategies. She details Famesters' methodical approach to campaign creation, from initial influencer vetting to content production and performance tracking. Key performance indicators (KPIs) such as CPM (Cost Per Mille), views guarantees, and engagement metrics are examined to illustrate how brands can measure and optimize campaign effectiveness. The conversation also covers the nuances of influencer marketing across various industries, stressing the significance of audience alignment and content relevance. Nadia explains the use of advanced tools like TikTok Spark Ads for maximizing campaign reach and driving sales. The episode provides actionable insights into optimizing influencer marketing contracts to protect brand interests and ensure deliverability. Join us as we explore the technical aspects of influencer marketing, offering practical tips and strategies for leveraging social media influencers to drive significant revenue growth in eCommerce. (00:00) - Unlocking Sales with Influencer Marketing: Strategies for Immediate Impact (01:09) - Diving Deep into Influencer Marketing with Famesters (01:41) - Nadia's Journey: From Novice to Influencer Marketing Expert (03:35) - The Evolution and Impact of Influencer Marketing (05:00) - Famesters' Approach to Influencer Marketing Campaigns (06:29) - Navigating Industry Nuances in Influencer Marketing (08:19) - E-commerce and Influencer Marketing: A Synergistic Relationship (11:09) - Exploring Brand Awareness and Performance Campaigns (14:20) - The Art of Selecting Influencers for Different Campaign Goals (17:25) - Understanding Influencer Categorization and Engagement (21:01) - Maximizing Performance with TikTok and Spark Ads (25:18) - Key Considerations When Partnering with Influencers (30:17) - The Importance of Views Guarantee in Influencer Contracts (31:28) - Exploring TikTok and Instagram Strategies for Influencer Marketing (33:28) - Diving Deep into Instagram Stories for Effective Marketing (35:41) - Crafting the Perfect Influencer Contract for Instagram Collaborations (37:39) - Optimizing Instagram Stories: Views, Offers, and Metrics (39:16) - The Art of Selecting the Right Influencer for Your Campaign (50:26) - YouTube Performance Marketing: Views, Contracts, and Audience Engagement (55:04) - Future Trends in Influencer Marketing and Closing Thoughts Guest’s Links: Website: Famesters: Full-service influencer marketing agency LinkedIn: Nadia’s LinkedIn Profile LinkedIn: Famesters' LinkedIn Twitter: Famesters' Twitter Handle Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

1 The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview) 1:08:47
1:08:47
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:08:47
In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market. Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024. Chapters: Guest’s Links: Website: Sam's Agency: The Moonlighters Website LinkedIn: Sam’s LinkedIn Profile Twitter: Sam’s Twitter Handle Instagram: Sam’s Instagram Handle Other Links: none mentioned Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sam Piliero - Guest ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale. We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads. Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success. We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today’s market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth. Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand’s marketing efforts. Whether you’re aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand’s success. Best, Kunlé Chapters: (00:00) - Introduction to Scaling Your Brand (01:23) - The 2x eCommerce Podcast Begins (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert (08:56) - The Birth of The Moonlighters Agency (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue (11:54) - Inside The Moonlighters: Agency Structure and Strategy (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI (24:27) - Navigating Data Accuracy in a Post-iOS Update World (26:33) - Decoding Digital Advertising: Insights and Strategies (27:16) - Navigating Attribution Settings and Conversion Insights (27:55) - The Trustworthiness of Google Data and Attribution Windows (29:32) - The Reality of Advertising Metrics: A Case Study (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks (32:44) - Maximizing Business Growth Through Financial Modeling (37:40) - Exploring the Potential of YouTube Advertising (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies (45:03) - The Power of Authenticity in User-Generated Content (47:36) - Planning for a Deeper Dive: The Promise of Part Two Guest Links: Website: Sam's Agency: The Moonlighters Website LinkedIn: Sam’s LinkedIn Profile Twitter: Sam’s Twitter Handle Instagram: Sam’s Instagram Handle Other Links: none mentioned Connect with 2X eCommerce: Website: 2X eCommerce Website Instagram: 2X eCommerce Instagram Twitter: 2X eCommerce Twitter YouTube: 2X eCommerce YouTube Subscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here . Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth. Amazon: Buy on Amazon Walmart: Buy on Walmart Kogan Page: Buy on Kogan Page Barnes & Noble: Buy on Barnes & Noble WHSmith: Buy on WHSmith Creators & Guests Kunle Campbell - Host Sam Piliero - Guest ★ Support this podcast ★…
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting practices and highlight their significance in the e-commerce landscape. Jason shares his extensive background that bridges software development and retail. His journey from operating a physical store to developing accounting solutions that cater to the digital economy offers listeners a unique perspective on integrating technology with traditional business practices. The conversation also touches on the challenges and solutions related to payment reconciliation and inventory management in e-commerce. Jason emphasizes the importance of accurate financial tracking and how automation can address common issues faced by online retailers. Further, they discuss the impact of technological advancements in accounting. Jason explains how modern tools and software are streamlining financial processes, making them more efficient and less prone to error. The episode wraps up with a look at future trends in accounting technology, including the potential integration of AI and machine learning. This forecast not only paints an exciting future for e-commerce accounting but also stresses the ongoing need for businesses to adapt and innovate. Find about about Bookkeep: https://www.bookkeep.com/product-overview/?utm_source=2xecom Bookkeep is offering 2X eCommerce listeners an exclusive deal: Get your first month free! Just enter ' 2XEcom ' in the 'How did you hear about us?' field when you sign up. If you have any questions or need additional information, we're here to help. Take advantage of this special offer to streamline your e-commerce accounting! ★ Support this podcast ★…
2
2X eCommerce Podcast

In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi , a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry. Vicky shares the initial challenges and breakthroughs that helped shape Dapper Boi, highlighting strategic shifts in product design and marketing that catered to an expanding and diverse customer base. These strategic shifts were driven by a profound commitment to making fashion accessible to everyone, beyond traditional gender norms. A significant turning point for Dapper Boi was its rebranding to fully embrace an all-gender identity, influenced by powerful customer feedback and stories that showcased the brand's transformative impact on people's lives. Listeners will also hear about the complexities of scaling a socially conscious brand within a competitive industry, tackling supply chain issues, and leveraging innovative sales techniques such as equity crowdfunding. Vicky’s dedication to inclusivity provides a compelling narrative on how passion and innovation can fuse to redefine industry standards and create a space where everyone feels they belong. ★ Support this podcast ★…
2
2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts. The conversation then turns to the significance of audits for e-commerce entities aiming to secure investment and scale their operations. Bloom breaks down the audit process, emphasizing its role in strategic financial planning and the importance of a solid financial foundation for growth. He also touches on the impact of technological advancements in e-commerce, particularly how they streamline operations and enhance customer experiences. Lonnie offers advice for e-commerce ventures grappling with today's market dynamics, focusing on financial savvy, technological integration, and understanding consumer expectations. This episode distills Bloom's vast experience into valuable insights for e-commerce businesses looking to thrive in a competitive landscape. ★ Support this podcast ★…
2
2X eCommerce Podcast

In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from consulting to entrepreneurship showcases a dedicated pursuit of optimizing pricing strategies to bolster eCommerce growth and market presence. Aaron delves into his initial forays into the pricing arena, highlighting his strategic moves and the insights gained from managing pricing at Woolworths, Australia's retail behemoth, during its crucial turnaround phase. This conversation unravels the complexity of pricing in the retail sector, emphasizing the dynamic interplay between online flexibility and brick-and-mortar challenges. A key moment unfolds as Aaron discusses ShopGrok's mission to democratize advanced pricing strategies for eCommerce businesses, spotlighting the critical role of data-driven decision-making in today's competitive landscape. Through detailed examples and personal anecdotes, Aaron illustrates the transformative impact of effective pricing strategies on customer perception, market positioning, and long-term business viability. Listeners are invited to journey with Aaron through the intricacies of eCommerce pricing, uncovering the strategic frameworks that empower businesses to navigate market complexities, optimize profitability, and enhance customer engagement. This episode is an essential listen for eCommerce entrepreneurs, marketing professionals, and anyone interested in the art and science of pricing strategy. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford 44:53
In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue. Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations. The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust. Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth. Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward 1:02:12
1:02:12
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:02:12
In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks , the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks' innovative approach to pricing and inventory management propelled their growth, gradually shifting a significant portion of their business to their DTC platform, ThriftBooks.com. A pivotal moment came when Amazon increased their commission rates, prompting ThriftBooks to focus more intensely on their DTC channel. This strategic pivot was supported by effective use of Google advertising, email marketing, and a strong emphasis on mobile-first design, driving substantial growth in traffic and customer loyalty. The ThriftBooks loyalty program, offering points for purchases redeemable for free books, played a key role in retaining customers and encouraging repeat business. Mike also highlights ThriftBooks' commitment to environmental sustainability, saving millions of books from landfills and promoting literacy by offering affordable reading options. The discussion touches on the challenges and opportunities presented by generative AI, suggesting its potential to revolutionize e-commerce and content creation. Listeners are encouraged to explore ThriftBooks.com to discover a vast selection of used and new books, contributing to environmental sustainability while indulging their passion for reading. --- Kunle's Book 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘ E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-commerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit https://treyd.io/podcast ★ Support this podcast ★…
2
2X eCommerce Podcast

1 "8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant 1:35:57
1:35:57
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:35:57
On today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir , a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guesting in Vaynermedia, the startup that Gary Vaynerchuk started and had grown to become VaynerCommerce. These experiences and meetings with people that will eventually serve as Sabir’s stepping stones in his career would not have happened had he said no. From his passion, he built an approach called 8-D Method. It’s a tested way of combing down every dimension of the business, addressing issues and challenges until growth comes naturally. His craft is backed by years of experience and case studies that have catapulted businesses to their potential. Countless companies have grown 2x and more and faster. It’s an insightful episode as you’d hear Kunle and Sabir talk more about the dimensions and their importance, stories from Sabir’s years of experience in building businesses, and tips for budding entrepreneurs. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
In this episode, Bobby, the Chief Revenue Officer at Shopify , discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation. Bobby sheds light on Shopify’s ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation. The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify’s enterprise commerce stack. Bobby discusses how Shopify’s customers are driving performance, scalability, and extending Shopify’s back-office capabilities. Bobby spoke about Shopify’s ‘Leader’ status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip , a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a delivery service that offers reliable, efficient, and personalized customer service. Along with the experience and vision that he had from working in ButcherBox, he was able It’s an interesting episode as you’d hear Kunle and Juan talk more about the perishables market, ButcherBox’s and Grip’s growth, the difference between frozen and refrigerated products in terms of inventory and logistics, and the profitability in the perishables space. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield 1:04:32
1:04:32
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:04:32
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield , a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics. Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand that has now become synonymous with quality and innovation. Holme & Hadfield isn't just a success story; it's a testament to the power of understanding your audience and creating products that truly resonate with their needs and aspirations. Today, Phil shares his insights on everything from the importance of product design and customer feedback to navigating the complexities of Amazon and DTC sales channels. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone passionate about the e-commerce space, this episode is packed with valuable lessons, strategies, and a whole lot of inspiration. So, grab your notebook, settle in, and let's uncover the secrets behind building a brand that leads with innovation, quality, and a deep understanding of what the customer truly desires. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi 49:05
On today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity , a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad campaigns successfully. While most businesses target social media, Awarity’s innovative strategies in terms of brand awareness are helping smaller businesses that are looking to maximize their online presence through connected TV and banner ads. Aditya’s passion for creativity has taken Aditya to quickly become a leader in digital marketing. It’s an interesting episode as you’d hear Kunle and Aditya talk more about Aditya’s journey to becoming a successful CEO and Awarity’s strategies and processes for creating brand awareness. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye , an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential for a successful customer journey and how they can be used to create a seamless experience. He also discusses the importance of understanding customer behavior and using data to create effective page designs. Electric Eye has been around for more than eight years. While its growth had been remarkable, Chase shared that they have found their focus as the years went on. He shares that Electric Eye has focused its resources on creating customer journeys that focus on creating meaningful experiences and providing value to customers. He highlights the importance of using data and analytics to understand customer behavior and to create effective page designs, as well. It’s an informative episode as you’d hear Kunle and Chase talk more about the impact of design on customer experience, perceived value, optimization on the different parts of the Shopify page, payment gateway, and page performance. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle, Co-Founder of Octillion Capital Partners , an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business. Kunle is talking about health, wealth, and mindset. He reminds his listeners to focus on these three tenets first and not sacrifice them for the business. He emphasizes how nurturing the body and mind can give you the best performance in life and business alike, and if you want to continue doing it for a long time. It’s an enlightening episode as you’d hear Kunle talk more about what started him to think about his health, wealth, and mindset and ways how to improve these three tenets. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton 1:00:20
1:00:20
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:00:20
On today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros , an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own agency. Along with his wife, Xiaofeng, who’s also an expert in sourcing, they built China Product Pros. John, who’s also a brand owner of an eCommerce kitchen storage brand understands the pain points and challenges that Western brands face in sourcing from China. China Product Pros helps Western brands understand the Chinese supply chain and source the right products at the right price. It’s an informative episode as you’d hear Kunle and John talk more about how John built China Product Pros, sourcing process and strategies, tips in sourcing, sampling, and logistics for brand owners, and the challenges that John faced in sourcing and manufacturing in China and how they found solution to them. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group , an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside. This acquisition allowed the company to expand its services and provide a more comprehensive offering to its customers. It also provided an opportunity for the company to grow its customer base and reach new markets. As Head of Strategy, Thomas emphasizes on the use of personalization to catch a customer’s interest and drive them to the brand’s end goal. Personalization can be done in myriad ways. For instance, the company uses customer segmentation to tailor its messages to different customer groups, and offers personalized recommendations based on the customer’s interests and preferences. It’s an informative episode as you’d hear Kunle and Thomas talk more about the different levels of personalization, ways to achieve personalization for different brands, and more examples on how personalization can be fused with content marketing. --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Facebook Advertising in 2024 Using AI → Depesh Mandalia 1:04:20
1:04:20
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:04:20
On today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce , a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave a peek into his BPM Method and updates on how his strategies have been successful and how his campaigns have evolved. Depesh promoted the use of AI as he had been trying to train AI in creating ads. His passion for the potential of AI has led him to create his own that would become more helpful for eCommerce founders in making ads overall in a financial and time-economic way. He was constantly learning and experimenting with different methods and technologies and eager to push the boundaries of what AI could do. It’s a compelling episode as you’d hear Kunle and Depesh talk more about the changes in the social media world, how he came up with his BPM Method, the benefits of using AI, training AI on prompts, and other potentials of AI in the eCommerce space. Special Offer: Ready to revolutionize your advertising game? Discover AdSignals , the cutting-edge platform that’s transforming the way marketers conquer the digital landscape. And guess what? I’ve got an exclusive offer just for you! Head to the AdSignals website and you’ll find a membership priced at $297 but with my Special Link , you’ll enjoy an incredible $200 OFF the first month subscription, slashing the cost to just $97! For those committed to excellence, the annual subscription is listed at $1,780 but with my link, you’ll snag a jaw-dropping 37% discount, bringing the yearly cost down to an unbeatable $670! Ready to elevate your advertising journey? Click through AdSignals All Access Page and witness the magic of AdSignals at an unbeatable price. Don’t miss out, it’s time to take your marketing to new heights.” --- 🔔 Book Announcement: 📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry. Elevate your e-commerce game today! Available now on Amazon: https://amzn.to/3S26y0Y --- SPONSORS: This episode is brought to you by: Treyd Podcast - Treyd Secrets Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast . Shopify - Your E-commerce Partner As a key player in scaling up good-for-you CPG brands, I can attest to the power of Shopify in transforming e-commerce businesses. With an easy-to-use platform and the best converting checkouts, Shopify is the go-to for businesses at any stage. From launching online to hitting major sales milestones, Shopify supports growth with AI-powered tools and 24/7 expert help. Join Shopify’s global community, including leading brands like Allbirds and Rothy’s, and elevate your business. Start with a $1 per month trial at shopify.com/ecommercex2 . ★ Support this podcast ★…
In this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and investing in user experience (UX). The episode concludes with an outlook for 2024 and a reminder to slow down and strategize. Takeaways 2023 was a challenging year for many eCommerce brands, with a focus on profitability rather than growth. The 20% of brands that performed well in 2023 had a strong focus on both brand and growth, as well as a loyal community of customers. In Q1 of 2024, brands should consider exploring wholesale opportunities and investing in user experience (UX) to provide personalized experiences for customers. It is important for brands to pay attention to macroeconomic conditions, such as supply chain disruptions, and make necessary adjustments. The outlook for 2024 is optimistic, with a focus on strategic decision-making and slow, deliberate actions. Chapters 00:00 Introduction and Background 03:22 Review of 2023 07:00 Success Factors for Brands in 2023 11:46 Q4 Recovery and Assessment of 2023 13:43 Focus on Lifetime Value and Retention 16:19 Q1 Strategies: Wholesale and UX 26:47 Outlook for 2024 28:18 Parting Advice: Slow Down 29:22 Anata's Services --- SPONSORS: This episode is brought to you by: Treyd Ready for a game-changer in your podcast lineup? I've got just the thing – ‘Treyd Secrets’ , a new podcast that's all about giving you the operational edge in e-commerce. Let's cut straight to the chase. Unlike most e-commerce podcasts that dwell on marketing and growth stories, Treyd Secrets dives deep into the operational heart of e-commerce. This is where the real magic happens.Why tune in? Because Treyd Secrets brings you the nuts and bolts of e-commerce success – we're talking the nitty-gritty of inventory hacks, cash flow management, sales strategies, supply chain intricacies, product sourcing secrets, and the ins and outs of financing. It's the operational wisdom you need to keep your business not just running, but thriving. Hosted by Peter Beckman, CEO of Treyd, this podcast is a treasure trove of insights from industry experts and successful e-commerce practitioners. It's like having a roundtable of mentors, each sharing their best-kept operational secrets. Don't let this opportunity slip through your fingers. Search for ‘Treyd Secrets’ on your favorite podcast app or visit [ treyd.io/podcast ]. Hit subscribe and stay ahead in the dynamic world of e-commerce.Remember, it's T-R-E-Y-D Secrets – the podcast where e-commerce operations meet success. Tune in now and transform the way you do business! --- Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion , a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify . Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 . Go to Shopify.com/ecommercex2 to take your business to the next level today. ★ Support this podcast ★…
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCommerce is the future of retail. He is dedicated to helping businesses leverage the power of eCommerce to reach their goals. He ponders on the year that was. His reflections include the importance of creating an emotional connection with the product to increase brand recall, the value of utilizing AI in business operations, and the significance of consulting with experts to fill knowledge gaps as a founder/business owner. Additionally, Kunle emphasizes the power of data in telling a compelling story alongside an emotional narrative. It’s an insightful episode as you’d hear Kunle talk about the insights he gained in 2023 in line with his experiences as an eCommerce expert and how he can apply them in 2024. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion , a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify . Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 . Go to Shopify.com/ecommercex2 to take your business to the next level today. ★ Support this podcast ★…
2
2X eCommerce Podcast

In this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experimenting with suppliers to discovering the profound impact of ingredient origin on taste, the story unfolds into a global sourcing strategy. The significance of preserving nutrients and considering environmental impact emerges as key principles in the meticulous process of drying, milling, and transporting powders from their countries of origin to a production facility in the US or Germany. Join us as we navigate the intricate path of creating clean, flavorful powders that connect consumers with the essence of ingredients from around the world. --- SPONSORS: This episode is brought to you by: Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd . Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later. As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts. Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.” With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Leverage AI to Drive Sustained eCommerce Growth for your team in 2024 → Oren Inditzky 59:15
On today’s episode, Kunle is joined by Oren Inditzky, VP of Online Stores at Wix , a website builder that offers quality features that eCommerce brands can use. Oren Inditzky became passionate in the space of mass-market consumer product management software and internet when he worked in Amazon as a Kindle reading app intern. After working with a few more companies, he went back to his homeland, Israel, and led the Wix online store. His knowledge and hopes of better service of AI are coming to fruition which could potentially increase the success of small and medium eCommerce brands. Wix’s goal was primarily website creation but with the changing times, it widened its horizon. Wix now provides an all-in-one platform for small businesses to build, manage, and grow their business. The platform includes a wide range of tools, from website builders, to analytics, to marketing tools, to payments. Wix's goal is to make it easier for small businesses to succeed and grow. It’s an insightful episode as you’d hear Kunle and Oren talk more about Wix and its features, generative AI and machine learning, and how merchants can use the power of AI to grow and build their business. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion , a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify . Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 . Go to Shopify.com/ecommercex2 to take your business to the next level today. ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group , an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now providing services to hundreds of clients. Emmett’s passion for helping eCommerce brands has helped a lot of eCommerce brands succeed. Meeting Carlos Cashman has inspired him to create his third startup, The Fortia Group. The Fortia Group is focused on providing comprehensive financial solutions to eCommerce businesses. They use the latest technology to provide tailored solutions that help businesses grow and succeed. They are committed to helping businesses reach their goals. It’s an insightful episode as you’ll hear Kunle and Emmett talk more about exit strategies for brand owners/founders, valuation from the acquirers’ perspectives, and other tips for creating a flawless exit for eCommerce brands --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics , a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they built Madden Analytics as a solution to the inventory pains of the optical brand which also became a successful venture. Axel and Petter are now focused on helping other eCommerce businesses with their analytics needs. Madden Analytics can be used by any brand in any industry but works perfectly for fashion brands, which face challenges in efficient inventory. Fashion brands can manage their inventory better by providing them with real-time insights into customer demand, inventory levels, and pricing. This helps them make better decisions and optimize their operations. It’s an insightful episode as you’d hear Kunle and Axel talk more about product inventory, the fashion industry, the trend of product demand, nearshoring, and solutions to inventory and forecasting problems. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . Shopify If you have been following my journey here on this podcast, you'll know that I am a Co-founder at Octillion , a consolidator of digital-first good-for-you CPG brands. We acquire brands with a view to scaling them up. We currently have a portfolio of three brands all powered by the commerce platform Shopify . Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-store” stage to the “first-real-life-store” stage all the way to, “did-we-just-hit-a-million-orders-stage,” Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere from their all-in-one eCommerce platform to their in-person POS system. Wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkouts, which is a whooping 36% better on average compared to other leading commerce platforms. You'll also sell more with less effort thanks to Shopify Magic, your AI-powered all-star. I remember the first brand we acquired was running on another platform with quite poor conversions. We made it a point of duty to get it migrated over to Shopify and our checkout conversions doubled. What I love about Shopify is its ease of use. I don't think there are any other eCommerce platforms that beat its usability. Shopify powers 10% of all eCommerce in the US. Shopify is truly a global force powering Allbirds, Rothy’s, Brooklinen, and millions of other entrepreneurs of every size across 170 countries. Plus, Shopify's award-winning 24/7 help is there to support your success every step of the way because businesses that grow, grow with Shopify. Sign up for a $1 per month trial period at Shopify.com/ecommercex2 . Go to Shopify.com/ecommercex2 to take your business to the next level today. ★ Support this podcast ★…
2
2X eCommerce Podcast

On this episode, we're joined by Adam, the founder of Magnet Monster , a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday marketing strategies. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion , a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator , an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns even when products are out of stock. Tune in to discover how these strategies can transform your holiday sales game. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On this episode, we're joined by Jared Ward, CEO of Luminous , a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails for a strong Q4 performance. Stay tuned for more expert insights in the dynamic world of eCommerce. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd , a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive, but smartly focus on contribution margin by bundling products and targeting existing customers. Lastly, make the most of your customer base for high conversions. These strategies will help you make the most out of this holiday season. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click . Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience. Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding customer behavior can significantly enhance conversion rates. Lastly, he emphasized the importance of effective signposting, ensuring that customers are seamlessly directed to the best deals, whether it's through search, social media, or the website itself. These practical tips provide a valuable roadmap for retailers aiming to optimize their strategies and drive successful outcomes during the holiday rush. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every day and transform the last 60 days of your year into a revenue powerhouse. Don't miss out—let's make this Q4 your best yet! --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite , a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right people and setting aside time for the creative teams to breathe and find inspiration, the team can come together to produce high-quality work and foster an environment of creativity and innovation. Using Zite as an agency-building tool, brands can create in-house agencies of their own. Companies can take advantage of Zite's platform to utilize talents and resources efficiently. Zite's platform also provides insights and analytics to help companies make the best decisions for their business. It’s an interesting episode as you’d hear Kunle and Kasper talk more about building an in-house agency, allocating staff, balancing between in-house staff and external agency, setting a workflow organization, and a fascinating story about a ring sizer app. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED , a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity and ride the waves of the eCommerce space made him a pioneer in this space. Michael shares his insights about the eCommerce space being customer-centric. It is the secret to most successful businesses and brands in the eCommerce space. Also, according to him, a company should be able to bridge data with creatives as it will provide the best assistance when it comes to the decision-making part of its operations. It’s a brilliant episode as you’ll hear Kunle and Michael talk more about customer value, customer base growth and health, the combination of data and creatives, and views on the digital marketing space. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert 1:05:39
1:05:39
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:05:39
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing , an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was not great for him. When the pandemic started, he worked as a freelancer on Upwork. He knew he lacked skills in being an operator so he outsourced the work to experts while he looked for clients they could work with. Thus, his idea for Agency Domain was conceived. Agency Domain is an agency that is doing lead generation for different businesses. Only a few months from their start, Agency Domain grew from 10 to 100 employees. Zach’s sister, who is now the COO of the agency, helped it grow after her sister decided to retire from the army. With discipline and genuine belief in the agency’s mission, the siblings continue to grow the agency while also sharing with other people their strategies. It’s a compelling episode as you’d hear Kunle and Zach talk more about lead generation, the Agency Domain’s processes and strategic funnels, Zach’s experience in Upwork, and the Capital Club mastermind. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire , a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She was previously a COO of an international fine jewelry brand and retailer, but was able to leverage her experience and knowledge to successfully transition into her role at Faire. Through her hard work and dedication, she was able to quickly rise in the ranks and become the Country Lead. Faire is an online wholesale platform that helps retailers find unique products from emerging brands and independent makers. Faire provides retailers with access to thousands of products and offers flexible terms, low minimums, and free returns. It also offers tools to help retailers streamline their ordering process and manage their inventory. It’s an insightful episode as you’d hear Kunle and Charlotte talk more about onboarding with Faire, wholesaling and its inefficiencies, Faire’s programs, the trends in Q4 2023 going to 2024, and the challenges and strengths of the retail and entrepreneur space. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that his heart condition created affected him mentally and physically. However long it took and with the help of his family, Ben eventually found the silver lining in his situation. He is great at doing eCommerce. Fast forward to three and a half years later, Ben was able to grow his business to an annual revenue of $6 million through his brand-first approach. In the process of selling his business, he was met with grueling tasks in the acquisition process which led him to co-build EcomBrokers. A big believer in brand identity himself, Ben and the EcomBrokers’ team work to preserve the brands’ identity while opening more doors of opportunity for the business and smoothing the acquisition process for both sellers and buyers. It’s an insightful episode as you’d hear Kunle and Ben talk more about brand-building, Amazon and different channels, the future of emails, EcomBroker’s M&A processes and deal sizes, and Ben’s new book. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty 52:42
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM , a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agency called OHM, which he currently manages in Dubai. With a clear vision of what his agency does, Jordan is able to help countless brands in optimizing their email marketing. For Jordan, there is a lot of opportunity in email marketing, especially for young brands that are “resource-constrained” and are looking to increase their revenue. OHM now caters to brands from the US and Australia. It’s an insightful episode as you’d hear Kunle and Jordan talk more about how to optimize email marketing per revenue, the importance of acquisition and retention, setting up your own funnel, the email’s design and content, partnerships, and tools to make email marketing easier. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware , a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of serendipity and randomness and out-of-the-box things, he was able to build Stroodle within a few years and it has been steadily expanding. As people get more and more educated about plastics and its effects to our nature, Stroodles gives people the option to start and maintain a sustainable life. Stroodles’ products caters kids and adults alike. While Stroodles is focused on EU and the UK market for now, the Chief Stroodle has its vision to expand over the US market. It’s an insightful episode as you’d hear Kunle and Maxim talk more about the journey of Stroodles, its target markets, financing, Maxim’s vision for Stroodles and Stroodles’ advocacy for sustainability. --- SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless , a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress manufacturing business with nothing but experience. The company went well for over 30 years. Izzy’s father also joined the company, which opened Izzy’s eyes in the world of business and hardwork. The idea of Portless started when Izzy saw the evolution of the logistics business, especially on the innovation that started in the 1980s. With the help of ex-Alibaba execs, Izzy was able to turn Portless from an idea to one of the fastest and cheapest D2C logistics internationally. They only take, on average, 6 to 8 days from ordering to being delivered to the customer which contributes to the best customer experiences and as a business, a faster cashflow. It’s an insightful episode as you’d hear Kunle and Izzy talk more about logistics model, packaging and lead times, quality control, tax implications of logistics in different countries, and the opportunities in international logistics. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely , a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s fair to say that almost every business owner already recognises the power of data, and many spend a lot of money on analytics tools as well. But simply having your numbers on hand is very different from truly understanding them. Herein lies the difference between the truly profitable businesses and the rest of the pack. In this episode, Kunle and Garret talk about scaling a business with typically low-LTV products to over $30 million in revenue. You will get to hear about what it takes to deleverage from Amazon, knowing which metrics to track, why using spreadsheets still works and tips on running a business with your partner. This is a great episode for business owners and operators. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

Welcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical metrics and insightful annotations since 2018. It's a symphony of discipline and ownership, where data paints a vivid picture of growth, and each member holds a brush that adds strokes of understanding to the canvas of success. --- SPONSORS: This episode is brought to you by: Tidio Today's episode is brought to you by Tidio , the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates. That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio. For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out. ★ Support this podcast ★…
In the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting with gross margin—sales minus product costs, fees, and more—you decode your earnings. Contribution margin after marketing follows, revealing true value post-advertising. Net operating margin, akin to bottom-line clarity, reflects overall financial health. Amid visible metrics, cash flow's dance defies predictability. Regular review—monthly profit and loss, balance sheet, and cash flow—breeds familiarity with trends, taming uncertainty. This dialogue is a compass for financial decisions, charting a steady course through restocks and deposits. In essence, it's foresight, strategic planning, and metric mastery driving a thriving business voyage. --- SPONSORS: This episode is brought to you by: Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd . Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later. As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts. Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.” With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today. ★ Support this podcast ★…
On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings , a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere. Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results. In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model. a brand is looking at the possibility of using influencer marketing to grow their brand. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

In this Cutout Episode, explore the captivating world of celebrity endorsements and brand evolution through SNOW Teeth Whitening products. Discover how SNOW secured Floyd Mayweather's endorsement, leveraging his allure to amplify brand value and forge partnerships. Unveil the strategic fusion of celebrity influence across platforms, reminiscent of iconic collaborations. Dive into SNOW's ingenious approach to demographics, marrying Mayweather's appeal with a universal desire for confidence. This journey is a testament to visionary marketing, rewriting rules, and transforming brands forever. --- SPONSORS: This episode is brought to you by: Tidio Today's episode is brought to you by Tidio , the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates. That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio. For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out. ★ Support this podcast ★…
2
2X eCommerce Podcast

In this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, led by the founder and their family, as they innovate swiftly and connect directly with clients to shape products. Step into a realm where quality shines as the North Star, and sustainability takes center stage, all while defying the odds of imitation. This is Sunday Citizen – where each thread tells a story of resilience, collaboration, and a relentless pursuit of excellence. --- SPONSORS: This episode is brought to you by: Treyd I want to take a moment to talk about a service that has made a significant impact on product launches for eCommerce brands called Treyd . Treyd first hit the market in early 2020 and has since become the go-to financing option for over 500 brands including big names like Rowsome. In one sentence, Treyd can be described as the ultimate solution for purchasing inventory allowing retailers to sell first and pay suppliers later. As an eCommerce brand owner myself, I can't emphasize enough how helpful Treyd has been for our business. Their unsecured funding and credits model, which takes into account the current financial health of a business, has allowed us to access financing without worrying about collateral. We've improved our cashflow by avoiding upfront supplier payments and freeing up funds. This has enabled us to invest in larger orders, expand our product range, and even negotiate supplier discounts. Let me tell you, the flexibility is amazing. Treyd offers a pay-as-you-go model with a flat and transparent fee, which means you only use it when you need to. No hidden costs or long-term commitments, just a simple and effective way to manage our inventory financing. The best part is Treyd works independently of eCommerce platforms and requires minimal onboarding. It doesn't matter if you are a founder, CEO, CFO, or part of the finance team, Treyd can be a game changer for your business. With taglines like, “Sell First. Pay suppliers later. Snooze your supplier invoices.” With Treyd, it's clear that Treyd is all about empowering businesses like ours to import the goods we need now while handling the invoice and allowing us to pay up to 120 days later. If you are in the eCommerce space and looking for a smart, flexible financing solution, I highly recommend giving Treyd a try. Visit their website on Treyd.io to learn more and get started today. ★ Support this podcast ★…
In this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensations to eight or nine-figure juggernauts are revealed. Buckle up as Kunle and Leonardo unravel a growth methodology that's more than just a roadmap – it's a high-octane rocket fuel for your brand's ascent to stratospheric success. --- SPONSORS: This episode is brought to you by: Tidio Today's episode is brought to you by Tidio , the top-rated customer experience management platform for online businesses. With Tidio, elevate your sales through personalized shopping experiences. Their state-of-the-art automated chatbots not only engage customers but also provide product recommendations and exclusive discounts based on their behaviors driving higher conversion rates. That's not all, Tidio significantly reduces the load on your support team. It's advanced AI chatbot called Lyro swiftly answers 70% of recurring customer inquiries and so eliminates the need for human intervention. Boost customer satisfaction and amplify your sales with Tidio. For our listeners, there's an exclusive offer, visit Tidio.com/2X and receive a special 20% discount, or begin with a free plan and consider upgrading later. Don't miss out. ★ Support this podcast ★…
On today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship , a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacies, many brands have cracked the code of influencer marketing and skyrocketed their growth. In 2021, he again sat with Kunle to discuss the changes in the influencer market, and that it is no longer the elephant in the room as it used to be. It’s 2022 and it’s Cody Wittick’s turn to sit down with Kunle and share Kynship’s philosophies on seeding and the intricacies of influencer marketing post-pandemic. The Creator Economy is reaching new heights with social media as a platform for growth. Kynship is using the growing platform and matching brands with influencers and content creators that align with their products. Before you jump into the pool of influencers, listen to what Cody has to say about the different tiers of influencers in order for your brand to understand what fits your needs and ad spend. He also emphasizes how influencer marketing is just like any other marketing tool while adding human-to-human interactions in a digital age. Cody discloses Kynship’s philosophies on seeding and mass seeding especially when it comes to high-ticket items as well as how they work with the principle of giving and not asking. He also dives into the principle of repurposing content across platforms and how the unboxing experience can be a way to convey a brand’s story without a creative brief. This episode is truly something to be excited about especially when a brand is looking at the possibility of using influencer marketing to grow their brand. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On today’s episode, Kunle is joined by Branden Moskwa, Founder of Nadimo , a website for eCommerce consultation that provides guidance for entrepreneurs. It is rare for young people to know what path they might take on later in life but not for Branden. For Branden, being an entrepreneur is like a natural thing to learn like reading and arithmetic. He started renting his toys to his brother at a young age. He sold his toys in the streets to buy new ones to sell until he discovered eBay. His curiosity about eBay led him to become an IBM futurist for commerce. Be the extra pair of eyes with a fresh perspective. Branden’s mission is to help eCommerce operators point out and lay out a plan to attain growth. He set up his website, Nadimo.com, to provide insights and guidance to entrepreneurs and make sure that these are all accessible to them. It’s an interesting episode as you’d hear Kunle and Branden talk more about macro trends that impact growth strategies, content and influencer marketing, brand and user-generated content, and important resources for eCommerce operators. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral , an influencer platform that assists brands in achieving their brand goals and mission. In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the agency’s client list grew, things piled up and became too heavy to handle and too messy. Out of necessity, they created SARAL. When you got more than 100+ influencers, a spreadsheet or organization tools are not enough to be on top of things. SARAL is a platform for brands to help them with the complex process of influencer marketing. SARAL’s goal is to assist brands build a great relationship with their influencers to make sure that both the brand and the influencers are profiting. It’s an interesting episode as you’d hear Kunle and Yash talk more about influencer marketing, the direct-to-creator approach, and setting up a systemic mainframe for influencers, ambassadors, and affiliates, and how he manages the SARAL community. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
On today’s episode, Kunle is joined by Tobi Konitzer, Founder & CEO of Ocurate , a predictive analytics platform that provides real-time LTV to D2C brands. Having a PhD in Computational Social Science at Stanford, Tobias or Tobi, worked on studying mass behavior and attitudes. He also worked as a research consultant at Facebook. He got tired of politics in the US and its long-term effects on one’s health. He later founded a company called PredictWise after following his curiosities in the B2C space. With a vision to make RLTV become the central KPI for internet-to-consumer brands, Ocurate has built a playbook that can help brands identify their high-quality consumers even before the first purchase. Ocurate also helps the brands in product recommendation and running experiments. It’s an interesting episode as you’d hear Kunle and Tobi talk more about LTV and RLTV, Ocurate’s sophisticated data collection technology, Split-testing, and more benefits of Ocurate to D2C brands. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 A Retention Marketing Masterclass for eCommerce → Jess Chan 1:13:41
1:13:41
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:13:41
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands , a full-service eCommerce email and lifecycle marketing agency, and Backbone , a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later built her own brand, Longplay Brands. Jess is now one of the top retention marketing experts and her agency, Longplay Brands, built the first email marketing solution tool for DTC companies. Jess shares her expertise in retention marketing through email and SMS. She also talks about retention as being integrated even before customers start purchasing a product and how to build loyalty programs and the ways to maximize these programs to attain retention. Today’s episode however is special because Jess has now created Backbone, a turnkey email marketing solution for smaller ecommerce teams that replaces the planning and structure a typical email and lifecycle marketing agency renders to smaller ecommerce brands. It’s an insightful episode as you’d hear Kunle and Jess talk more about retention, email and SMS marketing, building different flows, loyalty programs, post-purchase nurture strategies, and their latest email strategy automation tool, Backbone. ----------- DTC Flow Foundations Guide Get Jess’ DTC Email Flow Foundations guide to build key email flows that will move you from $1M to $10M. Start generating 10-20% of your revenue on autopilot today! --- Try Backbone today , it is an out-of-the-box email marketing strategy automation tool that helps brands build out the structure of their email flows within Klaviyo or SendLane, plan calendars and create email layouts in just seconds at a fraction of the time and cost of an email marketing agency. Use the code 2XECOMMERCE10 to get 10% off your first month on Backbone. --- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 The NEW Playbook for Direct Response Social Advertising → Ex-VP of Marketing MVMT 1:10:20
1:10:20
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:10:20
In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce. When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work. They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons, 1/ There is inadequate product/market fit 2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertising Why You Should Listen to This Episode: Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences. Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement. Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions. Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability. Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business. If you’re looking to get a scoop on how to go about smarter media buying on meta, then pay attention. So without further ado, let's get started! ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success 39:05
On today’s episode, Kunle is joined by Sonal Gandhi, Chief Content Office of The Lead , a media company that features innovative digital native brands that are making a change in the D2C industry. Over a decade of Sonal’s career has been observing the trend in the retail fashion industry. With her experience, she considers herself an industry analyst and has learned deeply and widely about the retail industry. Her role in The Lead is to identify innovative strategies of brands that are redefining the retail industry’s future. Innovation. The Lead’s mission is to find and support brands that are pioneering change in the retail industry with their unique takes and new strategies. They also conduct a yearly summit catering to retail brands and D2C companies, from young to established, to share and break down the latest innovations and challenges in the retail world. It’s an exciting and insightful episode as you’d hear Kunle and Sonal talk more about building customer relationships and loyalty, challenges to growth, bunking common misconceptions about D2C, and The Lead’s mission and work in the retail industry. ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Adii Pienaar: How Inventory Management Plays a Crucial Role in Improving Conversions and Revenue 54:50
Adii Pienaar is the founder and CEO of Cogsy , an inventory management software for eCommerce brands. He started Cogsy after seeing the need for a more user-friendly and powerful inventory management solution that could be used by both generalists and specialists. Cogsy is designed to be easy to use and can be integrated with a variety of eCommerce platforms, including Shopify, WooCommerce, and Magento. In the interview, Adii discusses his background in eCommerce and how it led to the creation of Cogsy. He also talks about the challenges of building a startup and the importance of finding the right team. Adii is passionate about helping eCommerce brands succeed, and he believes that Cogsy can play a big role in helping them achieve their goals. Here are some of the key points from the interview: Adii Pienaar is the founder and CEO of Cogsy, an inventory management software for eCommerce brands. Cogsy is designed to be easy to use and can be integrated with a variety of eCommerce platforms. Adii started Cogsy after seeing the need for a more user-friendly and powerful inventory management solution. Cogsy is used by eCommerce brands of all sizes, from small businesses to large enterprises. Adii is passionate about helping eCommerce brands succeed. ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 🔁 Howie Panes: The Mindset of a Billion Dollar Brand Builder 1:15:38
1:15:38
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:15:38
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness , a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed. In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers. It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures. ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 The Art of Scaling: Inside Leonardo's Strategy for Scaling eCommerce Brands to 8-Figures 1:06:03
1:06:03
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:06:03
On today’s episode, Kunle is joined by Leonardo Caracas, Partner at Jump Ventures , an incubator and VC holistically supporting companies to scale from $1 million to $10 million in revenue. (06:20) - Leonardo’s Backstory (15:23) - What is Jump Ventures? (21:26) - The Growth of Gocase (23:19) - Growth Methodology (30:10) - Content from UGC to Brands to IGC (33:53) - Pricing and Merchandising (37:56) - On P&L and Growth Plan (41:42) - Points on Financial Health (44:52) - Gross Margins on a Product Level (46:48) - Growth Strategy from Jump’s POV (52:12) - Resources for Organic Building (55:07) - Jump’s Data and Tech Stack Overview (01:00:11) - Leonardo’s Advice to Entrepreneurs for 2023 When Leonardo got tired of working in the corporate world, he turned his attention to entrepreneurship. He contacted his university friend, Rafael, who was working then in Brazil with a startup called Gocase. Leonardo’s love for adventure carried on to his career. Fast forward to five years, Gocase already is in the international market and in addition to it, they also have Jump Ventures. Jump Ventures is a mix of incubator and venture capital which sets them apart from other similar companies. They help companies from start to planning and achieving their growth plan which is a sustainable strategy for growth. While there is no one-size-fits-all strategy for brands, Leonardo shares how Jump Ventures were able to achieve growth for every company they work with. It’s an insightful episode as you’d hear Kunle and Leonardo talk more about what Jump Ventures is and does, growth methodology, demand generation, the importance of testing, and what a magic number means. ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today's episode, Kunle Campbell dives deep into the topic of rewriting your growth story in the ever-changing world of e-commerce. He highlights the challenges faced by businesses, such as declining order volumes and stagnant growth, and emphasizes the need to dig deep and find new strategies to overcome these hurdles. Kunle introduces the concept of the ideal customer profile, urging listeners to approach their businesses with a blank canvas mindset. By asking the right questions to existing customers, lapsed customers, and potential customers, businesses can uncover the motivations that drive purchases and convert them into tailored benefits and individual funnels. To illustrate this approach, Kunle presents a hypothetical example of a brand with a pocket muscle massager. He explains how identifying target groups, such as combat sports enthusiasts, triathletes, and office professionals with neck and back pain, allows businesses to refine their marketing efforts, work with creators, and create landing pages that speak directly to these specific audiences. Throughout the episode, Kunle stresses the importance of staying agile and leveraging the power of data to reshape the e-commerce funnel. By adopting this strategy, businesses can maximize conversions, scale their operations, and rewrite their growth stories in 2023. In the next episode, Kunle will be joined by industry experts to explore the elements that make an e-commerce landing page effective, providing listeners with valuable insights to take their businesses to new heights. Don't miss out on this opportunity to transform your e-commerce business. Tune in to the podcast and learn how to rewrite your growth story from the expert himself, Kunle Campbell. ----------- SPONSORS: This episode is brought to you by: Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. Treyd The 2X eCommerce Podcast is sponsored by Treyd , a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts. With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP13: How to Build a Financially-Sound eCommerce Business w/ Wayne Richard 1:02:05
1:02:05
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:02:05
On today’s episode, Kunle is joined by Wayne Richard, Partner, and Managing Director in the USA of Bean Ninjas , an accounting firm helping eCommerce scale. “It was about building relationships.” Wayne’s success in life comes down to his roots. When faced with an option between relocating with his family or severance pay, he took the severance pay and decided to build his own accounting firm but when it was picking up, it took his time from his family which led him to seek out accounting spaces with a business lifestyle that is family-centered. Bean Ninja, an accounting firm where Wayne found the work lifestyle he was looking for as well as seeing an opportunity to share his strengths for the company. Wayne shares some of the company’s best practices in helping eCommerce companies scale efficiently. It’s an insightful episode as you’d hear Kunle and Wayne talk more about profitability, growth, and efficiency, the best practices and common mistakes in scaling, unit economics, and choosing the right fintech product for your company. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP12: Lessons Learnt from Helping Scale Athletic Greens, Rothy’s, Dollar Shave Club and 100+ DTC brands 1:11:44
1:11:44
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:11:44
On today’s episode, Kunle is joined by Nirav Sheth, Founder & CEO of Anatta , an eCommerce agency that partners with DTC brands with a focus on UX design, research, and optimization to maximize a brand’s growth potential. Nirav Sheth sees Anatta as anti-agency. While agencies provide the only people needed by a company, Anatta goes all-out by providing their whole team. While other agencies may not know it but billing by hours sometimes shifts the focus of the agency from providing quality service to mere revenue. Anatta works with top brands like Athletic Greens, Rothy’s, True Botanicals, M.Gemi, and a lot more. The secret to the success of Anatta is no secret at all – quality consumer experience. Anatta’s work on the flow of the design and speed of a brand’s website is just a foretaste of what else they could help with a brand. It’s an insightful episode as you’d hear Kunle and Nirav talk more about different points of growth potential using design, the efficiency, and effectivity of storytelling and authenticity in marketing a brand and understanding human psychology in relation to UX design planning and creation. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP11: Rewriting the DTC Playbook with a Progressive Growth Methodology w/ Lucas DiPietrantonio 58:44
On today’s episode, Kunle is joined by Lucas DiPietrantonio, Co-Founder & CEO of Darkroom Agency , a digital marketing firm taking on unique and progressive growth strategies for B2C brands and startups. Being an entrepreneur and investor in a lot of startups himself, Lucas and his best friend and cofounder, Jackson, started Darkroom Agency. Helping a lot of startups and young brands, Lucas was able to compete with well-established and larger marketing agencies with the understanding that brands and their creatives have a powerful impact on its consumers. While looking and understanding data is important, what to do with it makes the difference. Darkroom Agency has transformed businesses by looking into each of them with curious and fresh eyes, understanding and solving problems that are unique to each business, to each industry and utilizing technology, not just to ride the waves but to create it. It’s an interesting episode as you’d hear Kunle and Lucas talk more about new perspectives in marketing, building communities, Lucas’ take on influencer marketing and the era of social media as advertising platforms. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
On today’s episode, Ali Rose, Co-Founder & CEO of Genusee , a sustainable and economic eyewear brand and eyeglass frame manufacturer. Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all. Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned. It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP09: Your Super Life: How Kristel Built one of the world's biggest DTC plant-based nutrition brands w/ Kristel de Groot 1:28:13
1:28:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:28:13
On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super , a plant-based brand Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one. Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles. It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP08: From Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast w/ Parker Olson 51:45
On today’s episode, Kunle is joined by Parker Olson, Founder of Forij , a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits. Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved. After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting. It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First Business 28:59
On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands. On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure. Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn’t come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers. It’s an interesting episode as you’d hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives. ----------- SPONSORS: This episode is brought to you by: Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . Tidio This episode is sponsored by Tidio , the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP06: The Future of eCommerce Success: How AI is Revolutionizing Customer Experience - Tune in with Marius Laza 56:51
On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio , a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty. The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommerce businesses improve their customer service by freeing up time for their customer support teams. This, in turn, allows them to focus on more complex queries and increase customer satisfaction. Marius also highlights how Tidio's Magic Wand feature can normalize any customer service tone of voice, which is especially helpful for companies with offshore resources. The discussion then moves on to how live chat can help with lead generation. Marius shares how Tidio's support team has been able to identify leads and send them to the sales team, resulting in increased sales. He also emphasizes that live chat is one of the most underrated customer acquisition channels and that eCommerce brands should not delay instant gratification for customers who are ready to buy. Kunle then asks Marius for his advice on how eCommerce brands can navigate growth through customer success in 2023. Marius recommends that companies focus on turning high-intent traffic into buyers by triggering the right chatbot at the right time. He notes that it's not about bringing more people to your website, but rather bringing the right people and leveraging technology in the right way to get the job done. Overall, this episode is a must-listen for eCommerce business owners and marketers who want to improve their customer service, increase sales, and build customer loyalty. Whether you're new to live chat or an experienced user, Marius's insights and recommendations will provide valuable takeaways for your business. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP05: Urban EDC Product Drop Strategy Elicits Continuous Novelty w/ Yong-Soo Chung 1:08:01
1:08:01
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:08:01
On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry , a business and community supporting creative makers and designers of knives from all over the world. Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion. Yong-Soo’s first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC. The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife’s French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo’s podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own. It’s an awe-inspiring episode as you’d hear Kunle and Yong-Soo talk more about Urban EDC’s core values, operations, and growth, GrowthJet’s First and Class Founders’ advocacies, and Spotted by Humphrey’s story. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP04: Sunday Citizen's Rapid Growth Formula is Product-Centered w/ Mike Abadi 1:22:32
1:22:32
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:22:32
On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen , a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community. Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers. Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP03: Cash Conversion Cycle: Every Rapid Growing eCommerce Business Uses this Financial Growth Lever w/ Peter Beckman 55:29
On today’s episode, Kunle is joined by Peter Beckman, Co-Founder & CEO of Treyd , a Fintech startup that provides supplier financing to small and fast-growing companies that trade internationally. The company's solution enables UK and Nordic-based businesses to pay their suppliers in advance, which solves a major problem faced by many businesses that sell products but struggle to purchase enough inventory due to cash flow constraints. Peter explains that the idea for Treyd came from his own experience as an entrepreneur and his co-founder's background in Fintech and crypto. The company was incubated in an accelerator program and took around four months to go to market. The interview also covers Treyd's expansion plans, its target market, and how it differentiates itself from other Fintech startups in the same space. Peter also discusses the interest rates charged by Treyd and how they vary depending on the individual customer's needs and financial standing. And also cover Treyd’s supplier vetting process, which includes KYC and background checks on every supplier, as well as a quality inspection option for new suppliers. Finally, they emphasize the importance of optimizing cash conversion cycles for eCommerce brands, as it determines how fast they can grow. In terms of industry trends, the CEO notes that the global supply chain is starting to improve after a challenging period, and having multiple channels (D2C and wholesale) is proving to be beneficial for many eCommerce brands. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP02: Optimize Direct Response Ad Campaigns for EBITDA and Profit - not ROAS w/ William Harris 1:17:39
1:17:39
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:17:39
On today’s episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt . William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William has authored over 200 articles about eCommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places. In this episode, we go deep into William’s childhood that was filled with hard work and challenges. How he got into the world of commerce and digital marketing; and his juicy eCommerce growth tactics, including geographic holdups, brand name search, account simplicity in Facebook advertising campaigns, mistakes and red flags on badly set up ad campaigns, bottom of the funnel advertising, automation, and M&A. The most important takeaway you will learn from this conversation is why ROAS or return on advertising spend is the wrong metric to focus on. You will find learn exactly what your north star success metric for paid marketing campaign should be. If you’re prepping up for an M&A exit, William also has you covered on optimization for acquisitions. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 SE8 EP01: Mid-Day Squares: The Power of Personal Branding and Storytelling for digital-first CPG Brands w/ Jake Karls 1:21:19
1:21:19
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:21:19
This episode features a special guest, Jake Karls, co-founder and face of the fast-growing good-for-you CPG confectionary brand, Mid-Day Squares . Jake, along with his sister Lezlie Karls and brother-in-law Nick Saltarelli, are known for sharing their entrepreneurial journey on TikTok, Instagram, and YouTube, giving customers a unique behind-the-scenes look at building a business. With sales on track to hit $17 million by the end of their fiscal year in May 2023, more than double what they did in 2021, Mid-Day Squares aims to be a modern chocolate company with functional ingredients, a challenger brand, AND a disruptor to the 140 Billion dollar chocolate industry. Listen in as we discuss Jake's journey from overcoming low grades, business failures, and rejection upon rejection to building a 96% automated factory and raising $16.7 million in investment to set the foundation for Mid-Day Squares' rapid growth trajectory. Mid-Day Squares is on a mission to be a modern chocolate company with functional ingredients. More than that, they’re on a mission to build a community of fans rather than just customers, and it’s having powerful results for their business. Stay tuned to learn how Jake and his Co-Founders at Mid-Day Squares are doing it, and uncover insights direct from their multi-million dollar brand playbook that you can use to build your own authentic challenger brand – even in a hyper-competitive billion-dollar industry. One thing that is evident about Jake is he's not afraid to fail, and even when his first business didn't work out, he kept pushing forward – and he puts it all out there for the world to see. From studying to be an actuary to dropping out and starting a fitness business to ultimately co-founding Mid-Day Squares – Jake’s story is a fascinating and unorthodox one that you won’t want to miss. It’s a story, and the authenticity behind it, that Jake, along with his sister and brother-in-law, have used to build a media empire around Mid-Day Squares. There are some powerful lessons here for Founders and eCommerce professionals about the impact storytelling, and social media can have on your brand if you can have the courage to stand out and set yourself apart. All this comes down to the powerful ways of thinking and mindsets that Jake has developed through the good times and the bad. You will notice that the mindset of an eCommerce professional will be a key theme not only in this podcast but in the 2x eCommerce podcast throughout 2023. Mindset is what makes the tactics that we cover here in the 2x eCommerce podcast every episode work in what is a cross-functional and sometimes rowdy retail environment. It is the foundation, the driving force behind an entrepreneur's ability to create, innovate, and commit to bold, industry-disrupting visions. And Jake has it in spades. I have no doubt that you'll leave this episode feeling inspired and fired up to bring the same ingredients that Jake brings to Mid-Day Squares to your own business. So without further ado, let’s get started! ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
On today’s episode, Kunle, Co-Founder of Octillion , an acquisition platform company whose goal is to acquire clean food and beauty consumer brands. 2023 is a year of new opportunities and growth but where do we find them? Kunle, an advisor and coach in eCommerce, shares his insights in his first solo episode for 2023 in the eCommerce space. With his collective experience from doing podcast interviews, working with different experts, and his own experiences, he outlines ten hacks that may serve as guides for eCommerce companies in their marketing and operations aspects. It’s an enriching episode as you’d hear Kunle talk more about 2023 macro trends, ways to up your marketing and operations standpoint, and giving value to consumers. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP49: The Best of 2022 1:41:03
1:41:03
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:41:03
Welcome to the 2X eCommerce podcast ‘Best of 2022’ series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from. In 2022, we, as a collective, my amazing podcast guests, and I recorded a total of 63 episodes for a combined 3,325 hours of listening time, all of it is jampacked with the latest and greatest cross-functional eCommerce brand-building tips, tricks, and advice. Most importantly, the personal and sometimes deeply touching stories of the guests themselves. Stories of determination, trial, tribulation, defeat, picking yourself back up, brushing yourself off, and going on to achieve greatness. Unique ways of thinking that shift the way we behave and change the way the world does things. Innovation, entrepreneurship, and building best-in-class customer-centric brands that deliver not only products but promises of a better world, a more sustainable future, healthier products, and healthier people. As you can see, I had a tough decision to make when deciding which episodes to include in this ‘Best of 2022’ episode. I am confident that the episodes that I’ve selected will provide valuable insights and inspiration for anyone in the eCommerce industry. I’ve compiled my top 12 podcasts from the year into a series of mini-episodes from which you can expect to learn a ton. This is going to be an amazing episode so stay tuned, take out your notepad, or open up your notetaking app on your laptop or phone. There is going to be a lot to take away from this one and you don’t want to miss a second. Every mini-episode has something that will move the needle for your eCommerce business and add to your bottom line. Without further ado, let’s get started with the Best of 2X eCommerce 2022. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP48: Jay Perkins' Journey of Building Kettlebell Kings to its 7-Figure Exit 1:07:12
1:07:12
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:07:12
On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy. They chose to start an eCommerce business selling kettlebells, a product they were already familiar with and enjoyed using. By using BigCommerce, they were able to start the business while continuing to learn and grow. Kettlebell Kings was established in 2012 and has seen continued success in the market. Jay notes that the kettlebell niche is "practically recession-proof." In 2021, Kettlebell Kings was acquired by an aggregator called Factory14, with a 5.5 EBITDA multiple. Throughout the episode, Kunle and Jay discuss the origins of Kettlebell Kings, strategies that helped the company maintain success during difficult times, and the impact of the supply chain, acquisition, and deal structure. They also touch on Living Fit, Jay's side project, and its marketing and product offerings. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP47: 2022 Reflections with my Co-founder, Ayo Disu at OCTILLION 1:03:29
1:03:29
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:03:29
On today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners , an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands. As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017. Ayo and Kunle also share the back story of coming across Lean Caffeine. Ayo emphasizes the clarity of values, direction, and criteria in acquiring a brand/company. They also look back on the key moments in acquiring Lean Caffeine, breaking down the deal structure and their takeaways being the leaders in Octillion. It’s a thoughtful episode as you’d hear Kunle and Ayo ponder on Octillion’s values and direction and their vision and aspirations for the company for the coming year. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP46: Jim Dorey's Secrets of Swimming to Success with your CPG Retail Distribution Strategy 53:16
On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite . Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building his life and his success. Equipped with discipline, lessons he learned early in his life, and the privilege of getting into Harvard Business School in an executive management program, Jim made his way up to being the president of PriceRite from being a Procurement Manager in Wakefern. He shares that it was self-discipline and a positive mindset that paved the way for him. Being able to recognize his mistakes and learn from other successful people’s mistakes led him to write his book, Just Keep Swimming. It’s a lesson-filled and inspiring episode as you’d hear Kunle and Jim talk about Jim’s journey to success, efficient resource allocation, and distribution, getting your CPG brand or FMCG noticed, and tips on establishing a capital stack for entrepreneurs. They also talk about building connections, radiating positive energy to people, gratitude, as well as learning from others’ mistakes. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP45: BattlBox: How this Video-Content-Obsessed Survival Gear Brand Got its Own Netflix Show w/ John Roman 1:59:35
1:59:35
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:59:35
On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox , a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts. Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got deep into it, playing 12 to 13 hours a day for 4.5 years. He may have lost money here and there but the skills that he acquired were invaluable and worth it. That same skill set was what catapulted him to become a successful entrepreneur. John invested in creating content showcasing Battlbox products with honest reviews from Youtube content creators. With this, Battlbox was able to build a community with people helping each other out. He has a great team and some of them were Battlbox’s best customers. The quality content led to their organic growth and landed them a Netflix series, as well. It’s an enlightening episode as you’d hear Kunle and John talk about how Battlbox organically grew their Youtube and TikTok subscribers, their steadily increasing revenue even through COVID, providing value to their customers through good service but most of all, through honest communication and constant testing. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP44: How an Ex-Meta Executive Transitioned to Co-Founding a Sustainable Apparel Brand Remotely in Bali w/ Tray Brunner 1:03:38
1:03:38
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:03:38
On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue , a sustainable athleisure brand, and Vybe Interior , an interior design company focusing on promoting local canvas art. Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his leadership that later on would become material in establishing his businesses. His eyes were opened to different perspectives in life as he traveled while his heart found its better half, Mariah, who also is his business partner. Growing two seven-figure businesses, Tray managed to figure out what he needs to do by making sure he understands and tests his data. He combines his passion along with his experience working at Facebook and knowledge of DPA, Dynamic Product Ads. He is keen on ensuring that Bamboo Avenue products are truly of quality and sustainable, and not greenwashing. His other business, Vybe Interior, is partnering with artists from different countries by getting exclusive rights, and curating original canvas artworks that may soon become a household name. It’s an encouraging episode as you’d hear Kunle and Tray talk about his journey in life and what led him to start his own business, his insights in scaling and expanding a business, and his top tips for dealing with recession head-on. This is an episode for everyone, whether for someone who wants to start a new business, grow their own business or add another one. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP43: Johnathan Price Leveraged his Personal Brand and Social Platforms to build a $20M/ year Passion Business in 5 Years 1:29:48
1:29:48
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:29:48
On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound , a YouTube eCommerce company that serves car audio enthusiasts from around the globe. Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age of 14, a truck with a loud bassy noise piqued his curiosity until it became his hobby. After a nudge from the universe, Johnathan created Down4Sound, a company with a $20 million annual revenue. Originally, Jonathan created Down4Sound as a means to do something he is passionate about and catering to fellow car audio enthusiasts. Now, Down4Sound has been the fastest-growing car audio distributor in the history of car audio. Starting on YouTube and with the help of the right mentors, Johnathan creates videos that primarily show his passion for car audio with selling only as a secondary motivation. This episode is especially inspiring as Kunle and Johnathan talk about his humble beginnings, a bundle of words of wisdom and encouragement, Down4Sound’s team, supply chain, revenue stream, and content creation that would truly captivate customers. This is an amazing episode for aspiring entrepreneurs who need a gentle nudge to start a business they are passionate about. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col , an accelerator program that incubates retail business, and Global Wired Advisors , an eCommerce M&A firm that helps business owners sell their businesses. With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the macro and micro-economic trends. Escala, a Tel-Aviv-based business consulting firm, presented the idea of incubating businesses to which later on, they created a joint venture and started South Col. With its name taken from Mt. Everest’s final base camp and known to be a No Man’s Land, South Col stands for the journey and hardships that businesses face, especially during a time of pandemic and recession. South Col provides that nudge to finally be at the top. With Escala’s systematization and South Col’s planning and strategics, retail businesses are “car-washed” to raise their value and create a better exit for its owners. It’s an enlightening episode as you’d hear Kunle and Chris talk more about South Col’s brand diligence, growth strategy, investment criteria, channel expansion, macro, and micro-economic trends, as well as different perspectives on the state of businesses during the pandemic and through a recession. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 How to Raise and Secure Capital in a Downturn - Commerce Accel Expert Panel 1:01:13
1:01:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:01:13
During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email 1:00:44
1:00:44
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:00:44
How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS? Get answers to all these questions and more from our expert panel. Bonus point : The single most impactful tactic that merchants are overlooking --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
2
2X eCommerce Podcast

This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, as well as who is making money, raising money, or just plain going bust (and why). --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
2
2X eCommerce Podcast

Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
2
2X eCommerce Podcast

1 CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn - Commerce Accel Expert Panel 55:59
Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
2
2X eCommerce Podcast

1 Highly Effective Retention Marketing Strategies for Q4 and 2023 - Commerce Accel Expert Panel 56:31
This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more . Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★…
This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook. --- This event has been proudly sponsored by our good friends at Richpanel . Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners . --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners : Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com Thank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World’ moderated by Chloë Thomas , Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15 hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners. ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP32: Billy Price's Journey from Tragedy to Building a Meaningful Footwear Brand 1:01:10
1:01:10
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:01:10
On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear , a shoe company that creates inclusive, functional, and fashion-trendy shoes. Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger. BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people’s lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles. This episode is especially inspiring as you’d hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda Elam 45:12
On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies. This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP30: Nufabrx: How this Innovative HealthWear Brand Dominated Retail Distribution and then DTC w/ Jordan Schindler 1:05:13
1:05:13
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:05:13
On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance. It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized. Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx’s innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data. This episode is especially exciting as you’d hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong , a marketing agency working with affluent brands doing a mix of online and offline marketing. Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong. If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry’s leading marketing and creative agencies. It’s an insightful episode as you’d hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

1 S07 EP28: Health is Wealth - How to have both with a Billion Dollar Mindset w/ Howard Panes 1:21:34
1:21:34
Später Spielen
Später Spielen
Listen
Gefällt mir
Geliked1:21:34
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness , a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed. In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers. It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
2
2X eCommerce Podcast

On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR , an SMS and email marketing agency that helps eCommerce create a product launch strategy framework. Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency. AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas. It’s an insightful and inspiring episode as you’d hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x . Gorgias This episode is brought to you by Gorgias , the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge , the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x . ★ Support this podcast ★…
Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.