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UX writing. Content design. Call it whatever you want, but the truth is clear: words and content are more important to good design than ever. The words, phrases, and sentences you see in a user interface don't just appear there. They are written. Carefully crafted. This podcast is about the people who write those words, who design experiences with words, and who combine the power of language and technology.
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A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.
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Better Product

Better Product Network

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Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the d ...
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Being a great UX designer begins and ends with being a great human. We can't pour an empty cup into another. We can’t lead others where we are not. This UX podcast helps UX’ers become the best, most powerful designers (and humans) they can be. Yes, you'll discover how-to’s, but much more importantly you'll discover why-to’s. Every episode is sure to inspire and equip you on how to better fight for your users and business, and dare I say change the world (even if only for one human at a time) ...
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Hello and welcome to making UX work; I’m Joe Natoli. Our focus here is on folks like you doing the tough, often unglamorous UX work in the real world. My guests will share their struggles, their successes, and their journey to and through the trenches of product design, development, and of course, user experience. Before we get into it, I’d like to give a shout out to our sponsor, Stache Studio — a streetwear clothing brand focusing on quality products with a positive message, inspired by th ...
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show series
 
Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Having trouble letting go? Deiadora Blanche (Airbnb, Coursera) can help. In this episode, we dive deep into the idea of ego detachment — letting go of personal attachment to the work we do. Deiadora shares her journey from business consulting to content strategy, and…
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Send us a text In this episode of UX Leadership By Design, host Mark Baldino speaks with Gerard Dolan about the challenges teams face in communication, problem identification, and leadership in dynamic work environments. Gerard discusses practical strategies for addressing issues like silos of information, aligning teams, and the importance of buil…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Vidhika Bansal might win the award for the most positive Twitter timeline. Just reading her tweets makes your entire day better. But Vidhika's talents go far beyond nice social media posts. Her intense interest and focus on human behaviour and user research make her …
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Send us a text In this episode of UX Leadership By Design, host Mark Baldino speaks with Pablo Stanley. Pablo, a designer and artist, shares his journey from being a graffiti artist in his teenage years to becoming a creative director and founder of multiple companies. He discusses the challenges and triumphs of leading a team of creatives, includi…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Larry Swanson might be one of the most knowledgeable and friendly people in content design and content strategy. Every time you speak to him, he’s full of joy and passion about the craft. Not just that - he’s probably one of the most intelligent people in the industr…
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Get US $100 off your ticket for the upcoming Button Conference! Use UXCC100 at checkout! Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! I know, I know. A lot of AI. But I swear, the conversation in this one is really worth listening to. For so many organizations, the use of AI is dictated by the CEO, or head of p…
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Send us a text In this episode of UX Leadership by Design, host Mark Baldino speaks with Harry Max, author of the book "Managing Priorities: How to Create Better Plans and Make Smarter Decisions". We discussion the importance of intentional prioritization, particularly in complex organizational settings. Harry explains that while many people think …
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Getting into content design is hard enough, but contracting roles are a different struggle altogether. While they can be lucrative (potentially depending where you live) they're also difficult to crack. But they're also a necessary struggle to understand - often the …
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Send us a text In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in le…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ah, English degrees. So often the target of snide comments and "there but for..." looks. I don't think there's another academic pursuit that's used as a metaphor for uselessness quite as much. Maybe basket weaving. And yet, as content designers know, English majors c…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! There's an interesting path opening up in content design: working on the actual language models underpinning this explosion of new features we're seeing. This is a new and fairly anxiety-inducing area. But as content designers, it's important that we engage and help …
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ron Yakar made a bit of noise last month when he wrote a post on LinkedIn discussing how he created an AI tool to help scale UX writing at Monday.com. There was lots of debate. "This is cool." "This is scary." "Why don't you hire more content designers?" And everythi…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Many content designers want to be leaders. But how can they get there? Do they make great design leaders in general...and what will they struggle with when they get there? In today's episode I speak with Aladrian Goods, design manager at Intuit. We talk about her roa…
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Do you enjoy the podcast? Please leave a review! Last year the UX Content Collective published an extensive piece about content designers in China, written by Anna Potapova and Arnaud Frattini. The piece surveyed several people working in China, and revealed an amazing amount of insight into a place many people don't know anything about. Today, Ann…
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Send us a text In Episode 7 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Mike LaVista, CEO and Founder of Caxy, a digital transformation constancy. They explore the importance of clear goals, change management, and mitigating risks for successful transformations. They also highlight the need to involve customers in the proce…
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The Writers of Silicon Valley podcast is back! Listen to the first new episode with Chelsea Larsson, Senior Design Director at Expedia. We discuss the future of content design, UX writing, how AI is impacting everything, and why content designers shouldn’t hang on to old definitions. And maybe…why content designers should learn Python? I’m really e…
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Send us a text In Episode 6 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Bridget McMullan, Director of Technology Innovation at Elevance Health, about the intersection of artificial intelligence (AI), user experience design, and product management. They dive into the critical role of human creativity and critical thinking in…
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Send us a text In Season 2, Episode 5 of UX Leadership by Design, Mark Baldino is joined by Pooja Vijay Kumar from Autodesk to discuss the transformative shift from product-centric to platform-centric design. Pooja shares her journey and the strategic importance of breaking down complex systems into atomic elements for better communication and unde…
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Send us a text In Episode 4, Season 2 of "UX Leadership By Design," Denise Tilles discusses the critical role of product operations in scaling businesses and enhancing product development. She underscores the necessity of integrating product and design teams with a strong emphasis on leveraging data and research operations to drive impactful busine…
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Send us a text Welcome to Episode 3 of Season 2 of UX Leadership By Design. In this episode, Mark speaks with Mollie Cox, Director of Product Design at Fleet.io and Adjunct Professor at the University of Nebraska-Lincoln. Mollie shares her career journey and the connection between her early career, playing hopscotch, teaching, and leadership style.…
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Send us a text The title says it all -- we cover a ton in Season 2, Episode 2 of UX Leadership By Design, as Mark Baldino talks with Shan Shen, a Principal UX designer at Custom Ink. Shan shares her background in design and her transition to a leadership role as they discuss the challenges designers face in a remote work environment and the importa…
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Send us a text Welcome to Season 2 of UX Leadership by Design. In this episode, we talk to Bryn McCoy, a seasoned UX design leader, who shares her journey from a maker in tech to a design leader. Bryn emphasizes the importance of collaboration between product and design teams, addressing challenges in the tech industry, and the need for innovation …
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Send us a text In this episode, we explore design leadership and entrepreneurship with Cameron Ridenour, Chief Design Officer of CoNote. Cameron brings listeners into the process of novel product design - highlighting the intricate journey of aligning user requirements with a company's strategic goals. Mark and Cameron discuss transitioning from a …
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Send us a text In Episode 11 of UX Leadership by Design, Joana Castro, Director of UX at Buildium in Portugal explains how she leverages UX Maturity models at Buildium, and more broadly, how organizations can use UX maturity assessments to measure progress (and regression), demonstrate the value of UX, and secure investment in user experience. This…
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Send us a text Are design leaders and their teams neglecting the power of wireframing in UX design? In the latest episode of UX Leadership by Design, Mark Baldino explores this question, and others, with Billy Carlson, a design leader and educator. The episode dives deep into the often underestimated process of wireframing, emphasizing its critical…
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Send us a text In Episode 9 of UX Leadership by Design Mark talks to Tom Scotto, a design leader and consultant. Tom explains how embracing a quirky and creative team environment fosters innovation and collaboration and provides strategies to navigate and communicate the disruptive nature of design, both within your team and outside the design wall…
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Send us a text EPISODE DESCRIPTION: UX design leader Maria Giudice joins host Mark Baldino to discuss the core qualities that UX leaders need to become effective change agents. Drawing from three decades of experience, Maria underscores the significance of integrating design principles into leadership roles, enabling anyone to champion change. Mari…
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Send us a text In this UX Leadership by Design podcast episode, host Mark Baldino of Fuzzy Math talks with Alfred Kahn, an experienced design leader and author. They discusses navigating complex problem spaces, infusing consumer-grade UX principles into enterprise design, and strategies for collaborative success between the "tripod" - design, produ…
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Send us a text Welcome to the "UX Leadership by Design" podcast, hosted by Mark Baldino, Co-Founder of Fuzzy Math. In Episode 6, we have the pleasure of featuring Santiago Viteri, the Associate Director of UX and Digital Accessibility Standards of the UX Center of Excellence at Bristol-Myers Squibb. Join us as Santiago shares his inspiring journey …
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Send us a text In this episode of the "UX Leadership by Design" podcast hosted by Mark Baldino of Fuzzy Math, Greg Thomas, Director of User Experience at TaxSlayer, shares how his team captures user data at specific times to make data-driven decisions and presents a strong case to executives, business owners, and product leaders. By using a one-que…
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Send us a text This episode of "UX Leadership by Design," the podcast by and for UX leaders, is brought to you by Fuzzy Math, the award-winning user experience design consultancy. In this episode, our host Mark Baldino chats with Nate Felt, a Senior Product Designer at Amazon, about stakeholder communication and management. As a designer, it's easy…
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Send us a text On this episode of "UX Leadership by Design" join host Mark Baldino as he interviews Bryan Garvey, the Associate Director of User Experience and Insights at Radio Systems Corporation. Discover Bryan's multi-year journey in bringing UX design to the company, the crucial role of stakeholder management, and the power of fostering a grow…
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Send us a text In this episode of UX Leadership by Design, host Mark Baldino interviews Chris Willis, the Chief Design Officer at Domo. As a Chief Design Officer and futurist, Chris combines data technology and emerging trends to make Domo an indispensable platform for its customers. The episode provides practical advice for UX designers looking to…
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Send us a text Mark Baldino is the host of the UX leadership podcast and the co-founder of Fuzzy Math, a UX design firm. In today's episode, he interviews Parisa Bazl, the Head of User Experience at Commvault, an enterprise data protection and data management software company. Bazl's work focuses on scaling the impact of UX teams within an organiza…
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The Interface—a podcast by content designers, for content designers The Interface is a monthly, can’t-miss group chat for everything happening in content design and UX writing. The Interface has industry updates, deep conversations, and other helpful resources. Listen wherever you get your podcasts: Apple: https://podcasts.apple.com/us/podcast/the-…
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Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddings, VP of Product at BIO-key International. As Kim…
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One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from…
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In today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets you there, according to long-time product marketer and Costanoa Ventures partner Martina Lauchengco. Martina is the author of the latest book from the…
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