Beste Mel Hopkins Podcasts (2024)

1
CHRIS HAUGHTON & JUSTIN SOMPER: The History of Information & Pirate Academy: Missing at Sea 21:00

5d ago21:00

21:00

Welcome to the latest episode of Book Worms! To kick things off Bex chats to Chris Haughton about The History of Information where we learn about everything from the journey from the first splash of paint on cave walls, 50,000 years ago to powerful AI that drives information in our lives today Bex also speaks to Justin Somper to chat about Pirate A…

1
Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media 38:33

6d ago38:33

38:33

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…

1
Synthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-up 47:24

14d ago47:24

47:24

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…

1
MMM masterclass: Bupa’s open book on business data feeding Atomic 212° a benchmark for agency-client transparency and trust 40:00

18d ago40:00

40:00

Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …

1
JACQUELINE WILSON & CHARLIE HIGSON: Star of the Show & Worst Superhero Ever 21:16

19d ago21:16

21:16

Welcome to the latest episode of Book Worms! To kick things off Bex chats to Jacqueline Wilson about her brand new book Star of the Show where Tess based in Victorian London has big dreams to perform in a pantomime but her brother and sister have other plans Bex also speaks to Charlie Higson about his new book Worst. Superhero. Ever, a sequel to hi…

1
Sir Martin Sorrell: UM’s ex-privacy boss Arielle Garcia ‘is right’ (partly) on $700bn online data ‘garbage'; Personalisation Netflix-style the future; AI, big tech will crunch intermediaries in three years ... 40:39

21d ago40:39

40:39

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

25d ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

28d ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
CARYL LEWIS, JAMIE LITTLER & SARAH AND RODNEY MATTHEWS: The Boy and the Octopus, Arkspire 2 & Oddney's Otherland 25:33

1M ago25:33

25:33

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Caryl Lewis about The Boy & The Octopus where we meet Stanley and his toy octopus who teaches him there's more the one way to be brave and to stand us to bullies Bex also speaks to Jamie Littler about Arkspire 2: The Order of the Misfits where we join Juniper Bell’s Orde…

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

1M ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

1M ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Making the Tide with Erica Ayala 49:28

2M ago49:28

49:28

Instead of waiting on the tide, Erica Ayala is making it in sports media with Black Rosie Media. Erica is the first Black or Latina broadcaster for the Premier Hockey Federation and likely the first Afro Latina woman to call an NHL game. She joins Dr. Money to dive into how Black women have not only built the league but also the media landscape aro…

1
KATE PANKHURST & MOLLY FORBES: Fantastically Great Women & Every Body 18:36

2M ago18:36

18:36

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Kate Pankhurst about Fantastically Great Women: Sport Stars and their Stories as she tells the fascinating stories of some of history's most talented female sports stars. From football superstars to trailblazing Olympians, women throughout history have fought for the rig…

1
Give Us a Villian with Rhian Rogan 54:01

2M ago54:01

54:01

For longtime fans of the W - we are not surprised at the growth of the game. We've been here! Rhian Rogan had ideas on how to grow the league five years ago and as those things have come to fruition - there's some new ones on the horizon. She joins Dr. Money to talk about the amazing product of the WNBA and how they can continue to push boundaries.…

1
Player Spotlight: Beauty in the Journey with Moriah Jefferson 25:51

2M ago25:51

25:51

She’s 5’6 and fully unstoppable! Connecticut Sun point guard Moriah Jefferson joins Dr. Money to talk about holding it down in Texas, supporting the next generation and where exactly the nick name ‘Bonn Bonn’ comes from. Rebound Revolution is an editaudio Original podcast. This episode was produced by Melissa Haughton, Mik Finnegan, and Dr. Money M…

1
GRAEME HALL & MEL TAYLOR-BESSENT: The Ultimate Kids Guide to Dogs & The Race to Imagination Island 23:56

2M ago23:56

23:56

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Mel Taylor-Bessent all about her new book Race to Imagination Island where The time has come for four children to be named the new Protectors of Imagination Island where they go all over the world scour the globe in search of lightstreams (portals) to the magical island …

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

2M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Mentoring the Next Generation with Jennifer George 35:43

2M ago35:43

35:43

From baller to coach to mentor of the next generation - Jennifer George is an advocate for girls in basketball on and off the court. Join Dr. Money and Jennifer as they dive into what being a collegiate athlete looks like, running her nonprofit Girls Basketball Worldwide, and what it means to represent your country on the court! Relevant links: Ins…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

2M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

2M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
Fandom for Everyone with Ellen Hyslop 48:20

2M ago48:20

48:20

Women's basketball is not just the moment right now, it’s a certified movement. The Gist co-founder and podcaster Ellen Hyslop joins Dr. Money to talk about building a media brand focused on women and gender-expansive folks, sports as a community space, and coverage that feels good and equitable. Relevant links: WNBA's Diana Taurasi and Wife Penny …

1
ALASTAIR CAMPBELL & BRYONY PEARCE: Talk Politics & Hannah Messenger 31:27

3M ago31:27

31:27

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to award-winning author Bryony Pearce about Hannah Messenger and the Gods of Hockworld a funny fantasy story learning that the real power is in the friends you make as Hannah and her friends have protect the powers of the Gods of Olympus She was then joined by her final gue…

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

3M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Out of Bounds: The Thing About Caitlin Clark 23:02

3M ago23:02

23:02

She’s the player everyone’s talking about: it’s time to set the record straight about Caitlin Clark! In this extra special Out of Bounds episode, Dr. Money gets into the nuance of everything from Fendi fashions and Olympic roster dreams, to the harm of racist media narratives, and her hopes for Caitlin’s future amidst all this attention. Relevant l…

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

3M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
Sneakers for the Girls, Gays, and Theys 48:29

3M ago48:29

48:29

We’re diving into all things European ball this week in conversation with Guilia Zecchini, FIBA commentator and co-founder of Sneaker Sisterhood. Guilia gives Dr. Money the scoop on what’s up with Euroleague, Eurocup, sneaker culture and the best ballers to follow abroad. Relevant links: Guilia’s Instagram Sneaker Sisterhood Rebound Revolution is a…

1
CATHY FITZGERALD, SHARNA JACKSON & NADIA SHIREEN: Pinch Perkins and the Midsummer Curse, The Nine Night Mystery & Grimwood - Party Animals 29:14

3M ago29:14

29:14

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Cathy Fitzgerald about Pinch Perkins and the Midsummer Curse which is about a 12-year old living in the deep of London's magical quarter but when her mum is struck by a curse she has to find a cure in a race against the clock. She was then by joined by Sharna Jackson cha…

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

3M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
The Playbook with Dr. Mosley 43:13

3M ago43:13

43:13

This week, Dr. Money is joined by Dr. T.M. Robinson-Mosley, a psychologist and former collegiate athlete. They chat about sustainable ways to support mental health for athletes, building space for belonging, and how she developed an award-winning performance mental health startup. Dr. Mosley's Website The Playbook Rebound Revolution is an editaudio…

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

3M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

3M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
Win Your Day with Marke Freeman 27:36

3M ago27:36

27:36

Marke Freeman’s book Champion's Creed outlines the 5 key factors in building a winning culture. She joins Dr. Money today to talk about what it means to coach and be coached, their role in building a team culture, and how falling in love with a challenge made her fall in love with the game. Relevant links: Changing the Game episode with Briana Garz…

1
JENNIFER BELL, IONA RANGELEY & LIZ KESSLER: Magicalia, Einstein the Penguin & Code Name Kingfisher 31:38

3M ago31:38

31:38

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Jennifer Bell about Magicalia: Race of Wonders. A spectacular new fantasy series inspired by astronomy, science and Pokémon – think mysterious riddles, ancient meteorites, magical gadgets, curious science and child heroes who won't take no for an answer! She was then by …

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

3M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

4M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

1
From Athlete to Emmys with Dominique Patrick 47:56

4M ago47:56

47:56

This week Dr. Money is joined by her longtime friend, Emmy award-winning (and effortlessly fly!) producer Dominique Patrick. They reminisce about their college years in upstate New York, making the move from sports to media and the benefits of NIL deals for the next generation of women’s basketball athletes. Relevant links: (1982) AUDRE LORDE, “LEA…

1
'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase 40:50

4M ago40:50

40:50

In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…

1
CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s 27:55

4M ago27:55

27:55

The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…

1
Out of Bounds: ‘Cuz it’s cute’: Courtside Tweets with B Terrell 44:11

4M ago44:11

44:11

Stepping off the court and straight back out of bounds and into social media of it all with writer, influencer and WNBA Twitter Titan B Terrell! Dr. Money and B talk about everything from the best dressed athletes of the season, the spiciest players to follow on social, and B’s work with The Committee Sports Group. Relevant links: The Committee Spo…

1
RACHEL MORRISROE & MAZ EVANS: Supersausage to the Rescue & Oh Mummy Mia! 19:21

4M ago19:21

19:21

Welcome to the latest episode of Book Worms! To kick things off Bex chatted to Rachel Morrisroe about her new release Supersausage to the Rescue all about a super pet named Dottie She was also joined by Maz Evans chatting about Oh Mummy Mia the second book in her God Squads series, this time it's all about Ancient Egyptian mythology. That's all on …

1
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ... 50:41

4M ago50:41

50:41

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…

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Mel Hopkins Podcasts

Podcasts, die es wert sind, gehört zu werden

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