Beste Marketo Podcasts (2025)

1
The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper 50:15

1M ago50:15

50:15

Don Otvos, RevOps leader and current GTM Strategist and Platform Evangelist at Chili Piper, shares the story of how one difficult conversation with a former boss made him switch career tracks after 20 years in sales. Since then, he has networked his way to a successful RevOps leadership career at companies like Yammer, SalesLoft, and LeanData. Don …

1
Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp 45:52

2M ago45:52

45:52

Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content. She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new …

1
122 AI Agent Ascension 29:08

2M ago29:08

29:08

In this episode of CRM Talk, Steve Chipman and Sam Biardo discuss AI agents and their impact on business. They talk about how AI agents have evolved from basic IVR functionality to sophisticated business tools. Steve mentions Greg Eisenberg's insights about various types of agents (acquisition, research, content, and community agents) and how they'…

1
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World 17:24

3M ago17:24

17:24

Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In additio…

1
MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut 48:46

3M ago48:46

48:46

Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms. Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo. Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales lead…

1
Customer Success Leadership with Rachel Provan 41:24

3M ago41:24

41:24

Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to change that. Rachel is a customer success leadership coach, helping CS leaders and early-stage companies build customer success strategies and leadership habits that scale. Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to cha…

1
Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves 16:18

4M ago16:18

16:18

In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also cove…

1
The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more 44:13

4M ago44:13

44:13

Most of our guests are builders, but Wynne Brown is a fixer. Learn how she's slashed churn, expanded renewals, and professionalized Sales and CS teams at Monster, GitHub, Seal Software/Docusign, Fable, RocketReach, and more. Wynne Brown spent the last two decades coming into scaling companies with leaky revenue — where she rights the ship, and then…

1
121 Deploying CRM Successfully 33:08

4M ago33:08

33:08

Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the changes and trends in CRM implementations over the past few years. The key points discussed include the shift towards low-code/no-code platforms, the transition from on-premise to cloud-based solutions, the reduced need for developers and increased reliance on business an…

1
Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader 34:51

4M ago34:51

34:51

Chris Michelmore, Head of Mid Market Acquisition at Zoom, tells the nine-year story of how he ascended from first-time SDR to senior sales leader. It's rare for a first-time SDR to stick around long enough to become a sales leader at that same company. But that's exactly how Chris Michelmore became the Head of Mid Market Acquisition at Zoom. This w…

1
The AI Dilemma: Are We Relying Too Much on Automation in Marketing? 21:29

5M ago21:29

21:29

AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation…

1
Skills-Based Sales Training: Matt Green on co-founding Sales Assembly 51:59

5M ago51:59

51:59

Matt Green, Co-Founder and CRO of Sales Assembly, shares the company's founding story, the keys to a great sales training program, plus the biggest sales skills most teams are missing today. Some of today's best companies started over a cup of coffee. That's how Matt Green and his co-founder, Jeff Rosset, started Sales Assembly – the go-to sales re…

1
120 HubSpot vs. Salesforce 42:21

5M ago42:21

42:21

Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the high-level differences between these top CRM vendors. Topics include: Vendor Overviews Scope and Complexity of Business Needs Extending the CRM Database Native vs. Integrated Marketing Functionality The Consultant Ecosystems The HubSpot & Salesforce App Marketplaces Freem…

1
The Changing Landscape of Marketing Automation - HubSpot vs. Marketo 16:40

5M ago16:40

16:40

Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They als…

1
Customer Success at Notion: Monica Perez on Product-Led CS 47:15

5M ago47:15

47:15

Monica Perez, Head of Customer Success at Notion, shares the four-year journey of building Notion's foundational CS team. Customer Success at a product-led company is a completely different animal. When Monica Perez was brought in to grow Notion's foundational customer success team, they were already at $40 million in revenue. Today, Monica joins A…

1
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics 18:24

6M ago18:24

18:24

Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takea…

1
Is your data safe? HubSpot's Hack Creates Concerns 16:36

7M ago16:36

16:36

HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…

1
Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall 44:59

8M ago44:59

44:59

Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years. Devin Bramhall is a content marketing legend. After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a success…

1
Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury 50:04

8M ago50:04

50:04

Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS. What does it take to build an enterprise-level customer success pr…

1
Product Launches at PlayStation, Rippling & Ignition with Derek Osgood 51:42

9M ago51:42

51:42

Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform. Derek Osgood is a career product marketer turned founder. He's made a career out of leading product launches at PlayStation and Ripp…

1
119 Sati Hillyer of OneMob 34:30

9M ago34:30

34:30

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to Sati Hillyer, founder and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and a cle…

1
Quality or Quantity – Which is the Best Approach? 18:00

9M ago18:00

18:00

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…

1
RevOps Masterclass: Jen Igartua on building Go Nimbly 52:07

9M ago52:07

52:07

Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams. Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps. First she uncovers what went into building her RevOps consultancy, including how they developed their service …

1
The Latest From the World of Marketing Automation 18:33

9M ago18:33

18:33

Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…

1
How ShipBob became an ecommerce giant with CMO Casey Armstrong 47:44

10M ago47:44

47:44

Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career. On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including: Why they started wit…

1
From Founding AE to VP: Conor Dragomanovich's rise at Productboard 48:22

10M ago48:22

48:22

Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years. As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team. On today's episode, Conor and Alex chat about Productboard's e…

1
How Speargrowth increase revenue by including partners in events 29:34

11M ago29:34

29:34

Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…

1
Out of Home Advertising: Chris Gadek on leading growth at AdQuick 51:54

11M ago51:54

51:54

Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B. Out-of-home advertising is one of the most underrated strategies for B2B startups. Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups. Tha…

1
Sales Enablement at Algolia & Sigma Computing with Lish Barber 44:46

11M ago44:46

44:46

Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing. After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. It was there that she started her long career in enab…

1
How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis 1:31:11

11M ago1:31:11

1:31:11

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…

1
Data Analysis: The Role of Marketers vs AI 18:37

11M ago18:37

18:37

With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…

1
Brand to Demand: Fueling Growth in Tough Times 1:01:06

11M ago1:01:06

1:01:06

Presentation from the 2023 CyberMarketingCon in Austin, Tx. Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.…

1
118 Always Be Video Closing 32:37

12M ago32:37

32:37

Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.Von Steve Chipman & Sam Biardo

1
How Yelp Built a $750m Sales Engine with Pete Hancock 48:28

12M ago48:28

48:28

Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan. During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m. He also built a rigorous sales program that trained thousands of AEs. In this episode…

1
Producing Emails for Maximum Impact 14:30

1y ago14:30

14:30

Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…

1
117 Ross Simmonds of Foundation Marketing 41:57

1y ago41:57

41:57

Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels. Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, ev…

1
How they won a larger client together - Duo Strategy and PBLC Media 49:14

1y ago49:14

49:14

Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …

1
Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs 48:05

1y ago48:05

48:05

Kyle Norton, CRO of Owner, shares learnings from launching Shopify's retail POS program and building Owner's sales team. Kyle Norton has led sales teams at two unicorn companies — League and Shopify. While leading sales at League, he grew revenue to $20 million and scaled their sales team to 40 reps. 3 years later, he joined Shopify as Head of Reve…

1
A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack 56:35

1y ago56:35

56:35

Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…

1
116 Quote-to-Crypto 31:01

1y ago31:01

31:01

Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pr…

1
Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport 49:45

1y ago49:45

49:45

Hector Hernandez, CRO at Teleport, shares sales lessons from taking two developer-focused platforms — LaunchDarkly and Teleport — upmarket. When Hector Hernandez joined LaunchDarkly in 2017, they already had $1 million in revenue. Instead of focusing just on scaling, they were looking for a sales team to help them evolve past their PLG motion. Sinc…

1
Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr 45:45

1y ago45:45

45:45

Jason Fishkind recounts Sprinklr's sales journey from $5m to $500M in ARR. Sprinklr is one of the biggest names in social media management, but it didn't start out that way. As Sprinklr's first AE, Jason Fishkind helped the company 100x their growth from $5M to $500M ARR -- accelerating them through their IPO and earning a valuation of over $4 bill…

1
Zenefits' Aggressive Growth: Robby Allen on growing a 250-rep sales team 43:06

1y ago43:06

43:06

Robby Allen, CRO of AgentSync, shares sales leadership stories from his time as Director of Sales Development at Zenefits. Zenefits is one of the most infamous hypergrowth stories in SaaS history, growing to over $70 million ARR and a $4 billion valuation from 2013 to 2016. But their hypergrowth came at a cost. Insurance compliance issues resulted …

1
How Chris Orlob grew Gong to $200M (after they crushed his startup) 42:23

1y ago42:23

42:23

Chris Orlob shares his unlikely origin story as Gong's first marketer, sales leadership advice, and what it was like to transition entrepreneurship at Pclub. In 2015, Chris faced tough competition when his newly founded company, Conversature, went up against Gong -- the eventual category winner. Although he was forced to close his doors just one ye…

1
Has Marketing Automation Changed in 2023? 17:34

1y ago17:34

17:34

2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…

1
115 Your Perfect AI Self 32:54

1y ago32:54

32:54

AI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Stev…

1
How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection 1:12:08

1y ago1:12:08

1:12:08

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…

1
What is the Importance of Data Enrichment in B2B? 20:14

1y ago20:14

20:14

Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work …

1
From AE to CEO: Todd Busler's sales journey from Heap to Champify 49:52

1y ago49:52

49:52

Todd Busler shares how his path from first go-to-market hire to VP of Sales at Heap led him to found his own tech company, Champify. Being an early sales hire is a great test run for being a founder. As the first sales hire at Heap, Todd helped the company grow from $300k to $40 million ARR and 10x their average contract value. Six years later, he …

1
Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby 52:56

1y ago52:56

52:56

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…

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