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Has Marketing Automation Changed in 2023?
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2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work.
Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing automation activities.
About Napier
Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.
About Mike Maynard
Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.
About Hannah Wehrly
Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.
Time Stamps
[00:40.04] – Mike and Hannah share their marketing automation highlights of the year.
[01:56.08] – Mike discusses how he thinks AI will impact marketing tools going forward.
[05:45.08] – Mike and Hannah talk about customer journeys and personalisation.
[10:01.08] – How are customer journey going to change in 2024?
[14:31.01] – Mike and Hannah share their tips for 2024.
Quotes
“I think a lot of AI is going to go and they're trying to bury the AI in the product. So, the product will just be smarter, and you won't think about AI and not AI, it will just all be one thing.” Mike Maynard, Managing Director at Napier.
“Do these campaigns, but look at the data, see how people are interacting and how you can take the personalization to the next level based on this interest that the prospect has got behind them.” Hannah Wehrly, Head of Business Development and Marketing at Napier.
Follow Mike and Hannah:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724
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