The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.
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Lean in with Lisa each week to laugh, cry, and learn with Lisa Conrad, as she interviews some of her closest friends. From Hollywood icons to sports legends, Lisa welcomes some of the most spectacular souls to the podcast for a friendly heart to heart, good laughs, and the occasional inappropriate question!
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How To Adapt When New Guest Marketing Channels Open: The Secret Triangle (Part 1)
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In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Cour…
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Celebrating The 100th Episode Of The Heads In Beds Show [LIVE RECORDING]
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In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach of Wunderstars - Nicole Osborne - who takes the hosting chair and turns the questions on the duo. THANKS for listening in over the past 100 episodes. Here's to (at least) 100 more... Enjoy! ⭐️ Links & Show No…
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Design And Branding Tips To Get More Bookings & Attract More Homeowners
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36:34
In this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Brand Guidelines for Platform Sites (Airbnb/Vrbo) to Ear…
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Building A Homeowner Communication Strategy To Retain And Attract More Inventory
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33:49
In this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings Website F…
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Marketing Ideas You Can Do NOW To Get More Direct Bookings & Get More Homeowners
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In this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mar…
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One Year Later: What's Up With Google Analytics 4 For Your Vacation Rental Business?
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29:26
In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacatio…
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How To Build The Right Strategic Approach To Your Vacation Rental Marketing
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29:16
In this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…
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How We're Using AI Today (Mid 2024 Update)
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In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Gemini ChatGPT Custom GPT For Ads AI Overviews: About last week AdCreative…
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How To Build Your Budget For Vacation Rental Owner And Guest Marketing
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42:57
In this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Booki…
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What AI Summaries Are Doing To Travel Planning on Google
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30:42
In this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 LilyRay on X 🔗 Connect With BuildUp …
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Conversion Killers That Are Hurting Your Direct Booking Progress
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38:52
In this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With …
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Things We Love From The Biggest Brands In Vacation Rentals
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34:53
In this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Vacasa PM landing page 🔗 …
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Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?
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29:23
In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad'…
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Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website
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29:37
In this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Mark…
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The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company
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32:35
In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacation Rental Marketing 101 Expedia Group Report 🔗 Connect With BuildUp Bookings Websi…
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How Much Should You Pay Attention To Your Vacation Rental Competition?
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32:25
In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Conrad's Course: Mastering Vacati…
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Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing
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In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Webs…
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Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?
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In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website …
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Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?
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In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Google Analytics 4 Cookies Email DNS changes 🔗 Co…
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Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing
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In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo…
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The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands
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28:20
In this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookin…
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Coming Up With A Brand Name That Sticks For Your Vacation Rental Company
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34:09
In this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Buy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick 🔗 …
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Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business
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32:01
In this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vin…
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How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz
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36:54
In this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory CRM Hubspot Mailchimp 🔗 Connect With BuildUp Bookings Website Facebook …
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What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?
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In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram …
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Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK
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In this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Tw…
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Jerry O'Connell: America's Most Lovable Girl Dad
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On this episode, the amazing Jerry O'Connell leans in with Lisa to discuss everything from being a girl dad to his beautiful marriage to the incredible Rebecca Romijn! Hear heartwarming stories from Jerry, get insight into his amazing career as an actor and TV host, plus find out what life is like for him and Lisa as dedicated volleyball parents! T…
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Google Rebrands Bard To Gemini: Here Is What Google Is Planning
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In this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Bui…
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Jill Schoelen: Hollywood Secrets, Movie Memories, and Laughs Galore!
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51:59
It is Women's History month and to kick it off, Lisa sits down with actress Jill Schoelen to chat about her amazing career as a Hollywood pioneer and scream queen. Find out about Jill's early days in Hollywood, her iconic roles in Popcorn, D.C. Cab, and The Stepfather, and what is up next for her career. Get ready for a rollercoaster of laughter, h…
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Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...
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39:21
In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Con…
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What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?
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23:55
In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Boo…
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This week, Lisa welcomes Dr. Daniela Owen, a licensed psychologist and the assistant director of the San Francisco Bay Area Center for Cognitive Therapy, oh, and also Lisa's cousin! Dr. Owen shares her expertise to discuss everything from raising kids, how to speak to toddlers, and so much more! This episode is jam packed with Dr. Owen's amazing wi…
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When Social Media Is NOT The Right Marketing Channel For Your VR Business
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26:12
In this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bo…
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How To Be A GREAT Client For Your Marketing Agency
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In this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About Buil…
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The Reasons To LOVE Email Marketing To Get More Direct Bookings!
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31:42
In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Book…
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The Best Character Actors on Planet Earth: Paul Ben Victor and Dayton Callie
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58:04
Lisa welcomes two of the greatest character actors on the planet to talk about their work, working together, their mothers, and most importantly...Lisa's birthday!Von Lisa Conrad
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Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!
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30:42
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing https://suppo…
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The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II
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42:32
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect Wit…
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The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I
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47:38
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Booki…
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What You'll Need To Build An Annual Marketing Calendar
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33:07
In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Booki…
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Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results
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39:01
In this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp B…
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Tools & Lead Magnets You Can Use To Drive More Homeowner Leads
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44:42
In this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Vintory Email Paul For …
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A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
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27:50
In this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Touchstay Guidebooks 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp…
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When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
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21:53
In this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Websit…
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Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
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27:36
In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketin…
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How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
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34:50
In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Tw…
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Why Branded Google Ads Is The Right Move 99.9% Of The Time
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28:27
In this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing 🔗 Connect With BuildUp Bookings Website Facebook Page Instagram Twitter 🚀 About BuildUp Bookings BuildUp Bookings is a t…
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Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
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1:27:40
In this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Conrad's Book: Mastering Vacation Rental Marketing Heather Bayer Andy McNulty Touch Stay Catherine Ratcliffe STR Benefits Consulting Valerie Gangas 🔗 Connect With BuildUp Bookings Website Facebook…
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Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
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23:04
In this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Get On The Early Access List For Conrad's Book! 🔗 Conn…
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Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
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22:24
In this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'Connell Get On The Early Access List For Conrad's Book! Google Search's h…
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