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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
HowTo - y-bones-SD
Manage episode 151892168 series 1041820
Inhalt bereitgestellt von Bill Bryson III. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Bill Bryson III oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Northern Pike are one of the most commonly caught fish in Northern Minnesota. Weather your fishing for them or walleye, odds are you'll be pulling one in from time to time. Northerns can get quite big and make for a great meal when canoeing in the wilderness. One draw back to these slimy fish are a strip of bones embedded in the meat of the fillet called y-bones. Some people leave them in and deal with picking them out while eating them. There is a way however to remove the y-bones while saving most of the meat. Jim shows you HowTo remove the y-bones on a Northern Pike.
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82 Episoden
Manage episode 151892168 series 1041820
Inhalt bereitgestellt von Bill Bryson III. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Bill Bryson III oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Northern Pike are one of the most commonly caught fish in Northern Minnesota. Weather your fishing for them or walleye, odds are you'll be pulling one in from time to time. Northerns can get quite big and make for a great meal when canoeing in the wilderness. One draw back to these slimy fish are a strip of bones embedded in the meat of the fillet called y-bones. Some people leave them in and deal with picking them out while eating them. There is a way however to remove the y-bones while saving most of the meat. Jim shows you HowTo remove the y-bones on a Northern Pike.
…
continue reading
82 Episoden
모든 에피소드
×With snow falling from the skies we step away from the car park and into the BWCAW. Sleds loaded down with tents, stoves, food and warm gear bite into our chest as the tow line go taunt. We are headed in for a weekend of winter camping. Five guys two tents and enough bacon to keep us warm on the frigid nights and cool days. Join us as we strap on the snowshoes and spend a weekend in the frozen Boundary Waters Canoe Area.…
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BWCACAST- Standard Definition Boundary Water Canoeing
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On a nice sunny day we leave our camp on Knife Lake traveling east along the boarder into Ottertrack Lake. We wind our way down this narrow lake with high cliffs on our northern flank. At our new camp we do a little swimming before cooking up some fish for dinner. What a great day in the Boundary Waters.…
We continue our way North East from Vera portaging our way into Knife Lake. With crystal clear waters and a fresh breeze blowing in our face we work our way to the North Arm of Knife Lake where we camp for the night.
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BWCACAST- Standard Definition Boundary Water Canoeing
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After a winter of frozen lakes and trees covered in snow we find ourselves at the Moose Lake entry point for our first trip of the summer. The skies are mostly cloudy and the days are just starting to warm up. The temps are just perfect for paddling in the BWCAW. I am joined on this trip by Jesse, Jim, and Glenn who are all great guys to camp with. Join us as we take our first paddle strokes and portages of the spring.…
On a beautiful early April day with the ice freshly melted from the lakes Erin and I head into the BWCAW. Our destination for this trip is the easily accessible Little Bass Lake just one portage away from North Hegman Lake. The Sun shining through the trees made for a serene portage through the woods.…
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BWCACAST- Standard Definition Boundary Water Canoeing
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If you venture out around 5:00 AM near the end of April on Lake Vermilion you will find some exquisite sunrises. Here is one from April 27, 2012.
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BWCACAST- Standard Definition Boundary Water Canoeing
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After a foot of snow pounced on us out of nowhere we found ourselves on a calm lake with the sun setting in a winter wonderland. The mirror like lake made breathtaking views of the lake shore. Jim and I go for an evening paddle amidst our spring snowset.
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BWCACAST- Standard Definition Boundary Water Canoeing
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March showed up with extremely warm temperatures for the season which quickly removed what little snow we had accumulated over the short winter. In the last couple of days the ice has begun to pull away from the shoreline opening up the opportunity for an early paddle. The first paddle of the spring is always a favorite time even if its only for 10 or so minutes. We had a an amazing sunshine filled day giving the ice a shimmery reflection.…
Our loop out of the Little Indian Sioux entry point is coming to an end. After a heavy rain throughout the night we woke to sunny skies and calm waters. Looking at the maps we find a day filled with portaging ahead of us. With over 800 rods of portaging we knew our shoulders would be ready for some relaxation on Lynx lake which would be our destination for the day. Paddling along the way we encounter a couple of loons showing off as well as a serene beaver flooded portage.…
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BWCACAST- Standard Definition Boundary Water Canoeing
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Winter is a great time to get out and enjoy a host of winter sports. Everything from ice fishing to winter camping get you out of the house and into the crisp fresh air. Many of these winter activities involve frozen bodies of water. It doesn't matter if your riding on a snowmobile, gliding along on skies, or crunching by on snowshoes, crossing ice covered water ways need to hold your full respect. It can happen in an instant and without any warning. You could find yourself plunging into the frigid water below the ices surface. Now this doesn't have to be a death sentence, however depending on your location and how well you are prepared for such an event the end result can vary greatly. Glen Hooper from Northwest Ontario is an avid winter enthusiast and a writer for winter trekking.com. He spends a lot of time traversing the rugged Canadian terrain in both summer and winter. The prospect of falling through the ice is something he takes very seriously and has put a lot of forethought into what he needs to survive such and ordeal. Join me as I visit with Glen on what he has readied to aid in increasing his survival skills after a plunge into frigid waters.…
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BWCACAST- Standard Definition Boundary Water Canoeing
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After leaving behind the dead moose carcasse in Thumb Lake we paddle through fresh air under sunny skies. The wind always seems to follow us with a gental push from behind helping ease the day of paddling. We encounter a couple of beaver dams and a few mergansers as we paddle our way to Ge-be-on-e-quet Lake.…
After a beautiful night camped out on Steep Lake we awake to sunny skies and a light breeze. Continuing our loop out of the Little Indian Sioux River we head North East working our way through Little Bear Track Lake, Bear Track Lake, and into Thumb Lake. Along the way we bump into a snake, a turtle, and what remained of a dead moose.…
We continue our journey north out of Little Loon Lake with the clouds flying by overhead. The warmth of the sun soaks into our bodies as we paddle across open waters. The portages have been both adventurous and serene. We are nearing the end of a full day of paddling and portaging and our bodies are ready for a break. With this being our first trip of the season our muscles are beginning to long for a relaxing evening.…
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BWCACAST- Standard Definition Boundary Water Canoeing
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Continuing our trip we leave the Devils Cascade and Lower Pauness and work our way North West towards Loon Lake. We have a gentle tail wind pushing us across the lakes while the warm sun shined down upon us. The fresh air and clean water engulfed our senses. A great time in the Boundary Water Canoe Area.…
Our first paddling trip of 2011 we head into the Little Indian Sioux entry point on a 5 day trip. There is a steady wind blowing and the clouds are zipping by overhead. We paddle North along the river taking a beautiful portage along a small rapids. We catch a glimpse of a couple of mallard ducks and a bald eagle. The episode comes to a close as we portage from Upper Pauness into Lower Pauness.…
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