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identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

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Manage episode 415510795 series 3002215
Inhalt bereitgestellt von Andi Eaton Alleman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Andi Eaton Alleman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

  • The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
  • The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
  • IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
  • Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

  continue reading

179 Episoden

Artwork
iconTeilen
 
Manage episode 415510795 series 3002215
Inhalt bereitgestellt von Andi Eaton Alleman. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Andi Eaton Alleman oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

  • The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
  • The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
  • IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
  • Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

  continue reading

179 Episoden

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