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Applying Journalistic Thinking & Principles to SEO
Manage episode 498244032 series 2427082
In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics are losing effectiveness, and how editorial intuition can be developed through data analysis and experimentation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1647 Episoden
Applying Journalistic Thinking & Principles to SEO
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 498244032 series 2427082
In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics are losing effectiveness, and how editorial intuition can be developed through data analysis and experimentation.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1647 Episoden
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