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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 22: Guest Host Uniqo WIlliams
Manage episode 228350088 series 2413613
Inhalt bereitgestellt von thomandiantalk. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von thomandiantalk oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Uniqo fills in for Thom and the convo shifts to some much needed sports talk, and how we live here in Indy.
39 Episoden
Manage episode 228350088 series 2413613
Inhalt bereitgestellt von thomandiantalk. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von thomandiantalk oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Uniqo fills in for Thom and the convo shifts to some much needed sports talk, and how we live here in Indy.
39 Episoden
Alle Folgen
×Joe and I once again have to talk about more than basketball on this the pre-game to the final episode. Plenty of thoughts from your boys from the cornfed corners of Indiana.
Ian and Joe Welcome Adam Sloope to The Bubble.
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Thom and Ian Talkin' 'Bout
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1 The Bubble Episode 1 (The Scrimmage) 1:11:11
1:11:11
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Join Uniqo and Ian in their socially distanced bubbles to discuss their favorite sport, and its impact on the world at large!
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Thom and Ian Talkin' 'Bout
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1 Ian and Uniqo Talk R. Kelly Part 2 1:05:09
1:05:09
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Uniqo wraps up R. Kelly with some heat and call to action to the Media
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Thom and Ian Talkin' 'Bout
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1 Ian and Uniqo Talk R. Kelly 1:05:10
1:05:10
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Uniqo is back for part 1 of 2 part series discussing R. Kelly, Parenting, and Sexual Allegations.
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Thom and Ian Talkin' 'Bout
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1 Episode 22: Guest Host Uniqo WIlliams 1:02:42
1:02:42
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Uniqo fills in for Thom and the convo shifts to some much needed sports talk, and how we live here in Indy.
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Thom and Ian Talkin' 'Bout
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1 Season 2 Episode 13: 2018 Wrap Up 1:08:29
1:08:29
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The boys are back in town... Literally, Ian is back in Indy as the boys dive into what they love and hate about Holiday music!
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