[REPLAY] Claire Warner: Creating and Selling a Brand to Diageo & Advocate of Low & No as well as Health and Well Being of Bartenders Globally

Thirsty Thursdays @3PM EST

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Welcome to Thirsty Thursdays @3PM EST! 👏

My name is Jessie Ott, the Host of this Podcast which is all about Beverage Innovation. I talk with Innovation Pioneers from Agriculture to Glass.🥂
📢I talk🎙️with Claire Warner, Tales of the Cocktails Foundation, Member Board of Directors, and co-founder of Seedlip’s sister company, Æcorn, non-alcoholic aperitifs based on Sussex wine grapes and bitter botanicals. Yes, you guessed it. The ingredients do include bitterness from acorns. Both brands have since been sold to Diageo. 👏🍷 🎇 🎉 ✨ 👏 🥂 😁
Claire is now Head of Advocacy and Head of Luxury Advocacy for Diageo, in London, Great Britain.
Claire has always been a bartender at heart but was able to use her skills in the corporate world during her tenure at LVMH, mostly working on the Belvedere Vodka brand. She started out as a brand ambassador. She then became the Head of Spirit Creation and Mixology where she introduced 13 new expressions including the Single Estate Rye series which landed the “Vodka Producer of the Year” three years in a row by the International Spirit Challenge.

She’s a tireless advocate of better health for the bartending community as well as championing the low and no movement.

Claire is one of a kind in our industry and what she has done for our hardest workers is second to none. I have a lot of admiration for her and all that she has accomplished by promoting a healthy-centric approach to the bartender's life. She’s also a very insightful and giving person. I know you will all agree once you hear her story.

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1. Start (00:00:00)

2. Subscribe To Thirsty Thursdays @3PM EST (00:01:39)

3. Welcome (00:01:44)

4. Where are You Calling From? (00:01:58)

5. Where Claire is From (00:03:19)

6. What got you in the business? (00:04:00)

7. NYC vs London Cocktail Scene (00:06:32)

8. UK Non Alc advanced to US (00:09:50)

9. Consumers want No and Low or No (00:13:10)

10. Are bartenders behind no and low ABV? (00:27:45)

11. Claire's career start at LVMH on Belvedere Vodka (00:29:45)

12. Claire's Connection to Tales of the Cocktails (00:45:00)

13. Mentors (00:54:11)

14. AECORN Sister Company to Seedlip (01:05:53)

15. Beverage Resources (01:07:12)

16. Future Trends (01:08:29)

17. Thank you for Coming Claire! (01:14:55)

18. Gen Z & Alpha Deep Dive into Beverage Industry Changes (01:17:45)

19. Claire's favorite cocktail! (01:24:53)

20. Goodbye & thank you for joining me Claire! (01:28:00)

21. Produced by Fedora J Productions (01:28:12)