[REPLAY] Brian Rosen on his Journey and How he Can Help Build a New Beverage Brand

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📢I talk🎙️with Brian Rosen, Chairman of Growth Beverage which owns 4 entities helping innovative brands accelerate through funding, incubation, and points of distribution in 6 states. 🎇 🎉 🍸✨ 👏
Brian’s father was tuned into the Chicago market before prohibition and was awarded the first alcohol retail license after prohibition ended. These Rosen gentlemen learned and understood how to perfect retail and did so for decades and developed Sam’s over time. They encapsulated innovation as part of their growth strategy.
They knew if a customer stayed more than 17 minutes, they would add $100 to their cart. They also knew if they could get them to have a glass of wine or two with maybe a cheese plate, they would increase their margin and customers would stay for 38 minutes.
Brian, a highly educated individual, grew up running the largest, most innovative retail store in Chicago, and the biggest in the country. If you were to put Specs, Total Wine, and a wine bar together you would get a closer picture of the concept he and his brother and father built together. Yes, they were the precursor to your shopping experience as you know it today.
Brian then applied these skills to his passion for helping smaller innovative brands. The business has given him so much he wants to give back the 2nd half of his career.
His skilled team helps brands develop faster with capital, sales, and marketing at all the right times for optimum growth.
What Brian and his team are doing fits right in my wheelhouse and I look forward to watching their continued success.

1) BevStrat multimillion company and sold to MHW
2) InvestBev ($300 Million AUM private equity in bev alc) (5th fund)
3) Sprout Beverage - win $100k for your brand
4) Algoma Capital
($100 Mill separate fund distilleries and brand owners that need credit but do not give up equity)

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1. [REPLAY] Brian Rosen on his Journey and How he Can Help Build a New Beverage Brand (00:00:00)

2. Welcome (00:02:05)

3. Where Brian is Calling From (00:03:13)

4. Where Brian is From (00:03:34)

5. Family was first liquor license after prohibition (00:03:45)

6. Sams Liquor and Wine Store turned into the largest liquor store in the country (00:04:18)

7. Credit to Brian's dad for their Family Success (00:05:58)

8. If a customer spends 17 min in a store they will spend $100 more in the cart (00:07:14)

9. 1st Job after Selling Sams: Price Waterhouse Coopers (00:09:00)

10. Brian started his first company Bevstrat in 2015 (00:09:45)

11. Sold Bevstrat to MHW in 2019 (00:10:26)

12. Invest Bev created at the same time as Bevstrat (00:10:30)

13. Founding Algoma Capital (00:11:08)

14. Sprout Beverage (00:11:33)

15. How a brand should get started (00:12:52)

16. A brand can come to them at any time (00:14:48)

17. Process of discovering new brands (00:15:14)

18. Why he wants to help innovative brands succeed (00:16:41)

19. How BevStrat's sales team works (00:18:12)

20. Stat that will Ruin Your Day (00:19:43)

21. Mentors (00:25:59)

22. Biggest no Brainer in Retail (00:34:26)

23. Biggest no Brainer for Brands (00:34:49)

24. Pain Points in the Industry (00:35:48)

25. Outlook (00:50:24)

26. Brian's love for gin (00:52:32)

27. Rise in Sipping Rums (00:53:26)

28. Brian's thoughts on Sake (00:56:35)

29. Brian's Passion (01:02:37)

30. What Brian does outside of work (01:05:06)