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How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11
Manage episode 346468825 series 2871858
Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.
Responsible for both the real-world racing team's appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.
Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren's values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.
Don’t forget you can email podcast@traxion.gg if you have any questions about sim racing cockpits you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow
Logitech G Challenge: https://traxion.gg/logitech-mclaren-g-challenge-returns-in-2022-on-assetto-corsa-competizione/
Follow Traxion.GG
https://twitter.com/TraxionGG
https://www.instagram.com/traxiongg/
https://www.twitch.tv/traxiongg
https://www.youtube.com/traxiongg
https://www.facebook.com/TraxionGG/
Could you design a video game?
Listen on: Apple Podcasts Spotify
Kapitel
1. [Ad] The Gaming Blender (00:13:59)
2. (Cont.) How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11 (00:14:00)
103 Episoden
How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11
The Traxion Podcast - Racing video games, esports and sim racing
Manage episode 346468825 series 2871858
Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.
Responsible for both the real-world racing team's appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.
Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren's values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.
Don’t forget you can email podcast@traxion.gg if you have any questions about sim racing cockpits you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow
Logitech G Challenge: https://traxion.gg/logitech-mclaren-g-challenge-returns-in-2022-on-assetto-corsa-competizione/
Follow Traxion.GG
https://twitter.com/TraxionGG
https://www.instagram.com/traxiongg/
https://www.twitch.tv/traxiongg
https://www.youtube.com/traxiongg
https://www.facebook.com/TraxionGG/
Could you design a video game?
Listen on: Apple Podcasts Spotify
Kapitel
1. [Ad] The Gaming Blender (00:13:59)
2. (Cont.) How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11 (00:14:00)
103 Episoden
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